Home
>
Small Business
>
Building Marketing Momentum For Your Small Business

Building Marketing Momentum For Your Small Business

The success of your business depends on your ability to build marketing momentum. Without the ability to generate new sources of leads your capacity to sell will slump and the growth of your business will stagnate or shrink.

Unfortunately, many small business owners are at a loss when tasked with coming up with new ways to market while others are frustrated into stagnation by seeing consistently ineffective results from their marketing efforts. It doesn't matter if your business is young or established. If your business is young you must market well simply to survive. On the other hand, if you have had marketing success with a method that does not increase your opportunity to generate new business your success will be stunted by your limited ability to find new sources of business.

Building marketing momentum is like kicking a ball down a hill that keeps getting steeper. Each time the hill becomes a little steeper the ball will roll faster and pick up momentum. In marketing, any tactic you add to attract attention to what you do is like making the hill a little steeper.

The other day I was talking to Ed who runs a successful metal shining business. I asked him how he went about generating new sales. He told me that 100% of his marketing effort is networking. I couldn't help but wonder why. I realize that he is doing well with it but if he simply placed an ad in the yellow pages that generated just one sale a year he would cover the cost of the ad and be profitable!

Even though Ed's networking efforts are successful he is limiting his ability to grow his business by only implementing one form of marketing. By simply trying something new in addition to networking Ed can benefit from developing a new way to generate leads and build his marketing momentum.

Is your marketing effort one dimensional or stagnant? Here are five tactics you can use to build marketing momentum.

Deliver a Great Marketing Message
A great marketing message will have the effect of generating interest in what you do. It never ceases to amaze me the number of small business owners that fail to use a compelling marketing message. How many times has someone described to you their business or what they do with a label like, "I'm an accountant" or "I'm in Communications"? Such answers are not likely to start interesting conversations and marketing opportunities are missed.

If you answer the "what do you do?" question with a savvy marketing message you will find that more people associate what you do with a need of their own or that of a friend, colleague or relative and you will win more referral business. Develop and use an outstanding, compelling marketing message and you will find that more people show interest in what you do. The result will be more better sales.

Make Cold Calling a Hot Source of Sales
Many small business owners hate to make cold calls. Their derision is understandable. By making cold calls they are setting themselves up for rejection. No one likes being rejected. However, rejection is part of the game when making phone calls. Once you realize that it's not your fault when someone says no during a cold call you can move passed your barrier and add cold calling to your marketing arsenal.

The fact is that by regularly picking up the phone and reaching out to potential clients small business owners increase their chance of finding new business. A percentage of the people you speak with will become clients when you make cold calls, especially if you are targeting your market well and are offering something they need. What's more you can work to improve your phone skills to increase your ability to make sales. Add cold calling to your marketing strategy and you will increase your opportunity to generate new business.

Use Your Web Site as An Effective Marketing Tool
Many companies have web sites that fail as effective marketing tools. Does your web site consistently generate leads and sales? It should. And it can. The World Wide Web is a continuously open marketplace that reaches hundreds of millions of consumers every moment of every day and allows you to easily and accurately target those who buy your products or services. A company without a web site as part of its marketing team is missing a fantastic opportunity to increase its revenue stream. Deliver a web site that functions as an effective marketing tool and you will consistently add to your marketing momentum.

Develop Your Network
Another great tool to use to build marketing momentum is networking. Networking is a highly effective means of generating referral business (which is some of the easiest business to get, once you get a referral). A person who is willing to take someone else's advice to contact you about your product or service will transfer the trust he has in his friend or colleague making the referral to you. Making it easier for clients to trust you removes one of the barriers to making a sale. By developing a robust network you will increase your ability to find new prospects and do more business.

So then, just how should you go about building your network?

Ed, from our previous example, is able to successfully operate his business with networking alone. That's because Ed networks the right way. Many small business owners and executives don't realize what networking truly is. Unfortunately, all too often people think they are networking by reaching out only to the people they know when what they should be doing is taking steps to continually expand their network. Ed regularly attends networking events and is involved with multiple networking groups. He ads new people to his network all the time and has a successful business to show for it (though he could be even more successful if he added another tool to his marketing toolbox).

Measure Your Results
No matter what tactics you adapt to market yourself or your business be sure to measure your results. By measuring your marketing results you will be able to move away from or correct what does not work and stick with and reinforce what does. By diligently measuring your results you will improve your ability to ad to your marketing momentum and grow your business and success.

By measuring my results and trying new things I have been able to develop an ad that enjoys a 20% response rate. The ad is so successful I only need to run it occasionally to generate enough calls to keep me very busy. Not only does this great ad do a fantastic job of generating interest in my marketing services it saves me money on my advertising costs because I can meet my goals by running fewer ads.

You too can develop highly effective ads by measuring your results.

Move Your Marketing Forward
If your marketing efforts aren't helping you reach your goals you can improve your results by implementing any one of the tactics outlined above. Choose the one you feel most comfortable with and take small measured steps toward realistic goals and you will see a beneficial transformation in your marketing results.

Jeremy Cohen, helps small business owners attract more clients and grow their business with his coaching service and free marketing guide: Jumpstart Marketing: More Prospects, Clients & Success Get the guide at http://www.bettermarketingresults.com

detailed home cleaning Lake Forest ..

In The News:

New TikTok malware campaign tricks users into running PowerShell commands that download Aura Stealer, which steals credentials and authentication tokens.

Gaia Family offers fixed upfront pricing for IVF cycles with unlimited embryo transfers and financial protection, partnering with over 100 U.S. fertility clinics.

The Jetsons Act aims to position Pennsylvania as a leader in advanced air mobility by establishing regulations for hybrid ground-air vehicles.

Fake Geek Squad invoice emails are targeting users with convincing charges and urgent phone numbers to steal personal information and money.

Fox News Digital's artificial intelligence newsletter digs into a robot in Russia that faceplanted, George Clooney's alarm and OpenAI's rivalry with the New York Times.

Major data breach at Conduent exposes personal information of 10+ million people. Government contractor hit by cyberattack affecting Medicaid, child support systems.

Texas startup Janta Power raises $5.5M for innovative vertical solar towers that generate 50% more energy than traditional panels while using just one-third the land.

NASA's twin ESCAPADE spacecraft launched aboard Blue Origin's New Glenn rocket Thursday afternoon from Cape Canaveral, beginning their journey to Mars with arrival expected in 2027.

Learn how to set email reminders on iPhone and Android so you never forget to reply again. Simple built-in features help you stay organized and on top of messages.

Discover how Apple's passkeys revolutionize Mac security by replacing vulnerable passwords with biometric authentication and encryption for ultimate protection.

New survey reveals 78% of parents fear AI scams targeting their kids, yet nearly half haven't discussed these threats. Learn why this dangerous gap exists.

Chrome now autofills passport and driver's license info automatically. Google's latest browser update adds official document support with encryption and user control.

Scammers impersonate Department of Veterans Affairs employees claiming veterans owe money, but real VA communications only direct to VA.gov or official channels.

The AltoVolo Sigma hybrid-electric aircraft flies 500 miles at 220 mph while operating 80% quieter than helicopters, featuring safety systems and compact design.

Google search scam alert: fake customer service numbers can give scammers remote control of your phone. Learn how to spot these traps and protect yourself.

Electric vehicles overtake gas cars in total CO2 savings after just two years of driving, with emissions benefits growing over time as power grids get cleaner.

Louvre Museum reportedly used "Louvre" as password for surveillance system during $100M jewel heist. Learn how weak passwords put even famous institutions at risk.

Bipartisan AI jobs bill from Sens. Hawley and Warner would require companies to report AI-related layoffs and hiring to Department of Labor quarterly.

Joe A. from Shelton, Connecticut, lost $228,000 to a ZAP Solutions cryptocurrency investment scam after his divorce, highlighting rising online fraud.

AI-powered autonomous trucks from Waabi and Volvo target U.S. freight driver shortage with Level 4 self-driving technology and NVIDIA computing platform integration.

Survive flight disruptions with expert travel tips: Book early morning flights, download airline apps and know your refund rights during service cuts.

Apple's iOS 26.1 update delivers major security fixes, performance boosts and enhanced privacy controls for your iPhone. Discover why updating now protects your data.

Russian hackers use fake CAPTCHA tests to spread dangerous malware targeting governments and journalists. Learn how to protect yourself from these deceptive attacks.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Miami-Dade debuts America's first autonomous police SUV with AI cameras, drone deployment and real-time crime detection in groundbreaking law enforcement pilot.