Direct Mail - For Small Businesses

We hear a lot of talk about junk mail nowadays. Many people will tell you that they dump it straight in the trash. But why do you think so many organisations send out so called junk mail - because it works!

I dump most of my junk mail just like everyone else, but every so often I'm attracted and respond to something that comes through the mail. Whatever it is, grabs my interest just at the right time. Sometimes it's a mailing I've seen several times and I've been slightly interested; however, there comes a time when I decide to do something about it.

Research has shown that, on average, people need to see an advertisement seven times before they respond - it's the same with direct mail.

I'm not looking for a new credit card at present; however there are thousands of people who are. These people will respond to a credit card company mailing because they want a new card with a better interest rate or because their other card is at its limit or they want to transfer a balance.

It has to be said that the average response rate for direct mailing is less than 1% and as you'll appreciate, the large organisations send out millions of direct mailers. Small to medium sized businesses can have success with direct mailing by keeping it small, focussed and personal.

Target the right people - You need to have a good mailing list. The best one you can have is the one you've built yourself. You build it with all the contacts you make from your networking and all the enquiry phone calls you receive. (If anyone contacts your business you need to capture all their relevant information. Tell them you'll add them to your mailing list so that they'll receive all the up to date information)

Buy or rent a mailing list - There are many reputable suppliers (and some not so reputable) who'll supply you with a closely targeted list. If you wanted the names of Transport Managers in the food industry in your city - then they can provide it. For consumers, they can supply details of people by zip or postal code, age group, gender, special interests etc. You could probably get the details of female accountants under thirty, interested in fishing and living in a specific area of your city or country. (Not sure why you'd want that, but I'm sure you get the point)

The product or service has to be appealing - It has to have benefits or problem solving abilities for the person you're targeting

It must be clear - easy to understand and be believable

There must be a call to action - There are three things that someone will do with a piece of direct mail - 1. Scan it and throw it in the trash 2. Put it aside to make a decision later. (However later never comes or when it does, most mail will hit the trash) 3. Take action - Phone the free number or tear off the pre-paid reply coupon or complete the order form

It's vitally important that your mailing prompts action immediately.

Discover how you can generate more business without having to cold call! Alan Fairweather is the author of "How to get More Sales without Selling" This book is packed with practical things that you can do to ? get customers to come to you . Click here now http://www.howtogetmoresales.com

taxi from O'Hare Bismarck .. Lockport Chicago limo O’Hare
In The News:

The EO Canopy is a self-sustaining, solar-powered camping platform designed to provide all the comforts of home while completely off the grid.
Experts say hackers who used to focus on Windows operating systems are increasingly targeting Apple IDs as part of a new phishing campaign.
Unitree, a Chinese robotics company that developed a backflipping robot, has now introduced a humanoid robot capable of doing a side flip.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
According to the FBI, cybercriminals are sending extortion letters, threatening to release victims' sensitive information unless a ransom is paid.
FireSat is a satellite project designed to detect and track wildfires early, aiming to detect a fire that's the size of a classroom within 20 minutes.
Tech expert Kurt “CyberGuy" Knutsson reports that researchers have uncovered a Chrome vulnerability used in a cyber espionage campaign.
Preserving voicemails securely on Android: Tech expert Kurt “CyberGuy" Knutsson reveals easy methods to keep memories alive forever.
This phishing kit bypasses 2FA via session hijacking and real-time credential theft. Kurt “CyberGuy" Knutsson offers four ways to stay safe from Astaroth phishing attacks.
Tech expert Kurt “CyberGuy" Knutsson discusses Joby Aviation and Virgin Atlantic planning to launch 200-mph U.K. air taxis linking airports and cities.
Fake Apple virus warnings, security alerts and messages are tactics used to prompt you to call a number or click on a malicious link. The CyberGuy explains how to protect your devices.
The combination of artificial intelligence and neuroscience allows a paralyzed man to manipulate a robotic arm by using his brain to imagine movements.
With the help of artificial intelligence, sophisticated fraud techniques emerging today are virtually undetectable to the untrained eye.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents
If you need to free up space on your Mac, consider deleting duplicate photos in your image library. Apple makes it easy to do, and the CyberGuy explains the process.
Microsoft is discontinuing Skype in May after 22 years of service. Kurt the CyberGuy addresses other options for internet-based phone and video service.
Tron 1, a Chinese company's two-legged robot, is versatile and can walk, roll and pivot, even on rough terrain. Tron 1 stands 33 inches tall and weighs 44 pounds.
Hackers are tricking people into installing password-stealing malware by making them press keyboard shortcuts under the pretense of proving they're not bots.
Saving the voices of loved ones can be a comforting way to keep alive memories. Kurt "the CyberGuy" Knutsson explains how to preserve voicemail messages.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
The FBI warns that some free online document converters load malware onto people's computers, making their private information vulnerable to attack.
Toyota's compact electric FT-Me is designed to tackle challenges of city living while offering an accessible and eco-friendly transportation solution.
Kurt “CyberGuy" Knutsson says 23andMe's bankruptcy raises data privacy fears: Opt out, download and delete data now.
UBTech and Zeekr unite with AI robot swarms to make car manufacturing faster and smarter. Tech expert Kurt “CyberGuy" Knutsson explains how the process works.
Tech expert Kurt “CyberGuy" Knutsson says Apple's Passwords app had a three-month phishing flaw from iOS 18 to 18.2 patch.

Pressure Washing and Hospital Accounts

Most pressure washing companies never look into some of the... Read More

California Department of Corporations Attempts to PR Their Benefits to Consumers

On Monday the Department of Corporations in California revoked franchise... Read More

Blowing Your Own Horn ? A Key Marketing Strategy for Small Business

-- Building Credibility Through Success Stories --Successful solo entrepreneurs spend... Read More

FTC Franchise Rule if Enacted will Trigger Hardship for Private Sector

The FTC Franchise Rule maybe changed, as the Federal trade... Read More

Using Business Broker In the Franchising Industry for Franchise Sales

Franchising companies often use Business Broker to help attain sales... Read More

Why The Carwash Industry is Stagnant; What You Can Do to Change Your Field

Many years ago, I had warned the carwash industry of... Read More

Common Mistakes When Planning Your Medical Spa

Everything starts with a business plan: If you don't have... Read More

How to Become Successful in the Field of Financial Consultants

Financial Consultants are one of the fastest growing industries today.... Read More

Firing Underperforming Employees in Your Small Business

Here are a few tips on how to hand out... Read More

Three Ways to Add Leverage to Your Small Business

Remember those drawings from science class of how a lever... Read More

Private Investigator Tactics

A Private Investigator is a professional trained in the art... Read More

Window Cleaning Business Case Study

How do window cleaning franchise businesses start? It is a... Read More

Small Business And The Ability To Find Market Place Opportunities

Marketing is one of the four corner-posts of a solid... Read More

So What? How to Elicit Benefits from Features

"So what?" is a lovely question.It can lead to a... Read More

Grants vs. Contracts

Commonly folks have asked me what the technical difference is... Read More

Old Data in Database Marketing Software

Database Problems in MarketingI have been working on a direct... Read More

Data Loss - Can Your Company Survive? (Most Do Not)

Data. Most people think it is a term relegated to... Read More

Going Public: Now that You Have Successfully Made the Transition, What Do You Do?

Ok, you have successfully accomplished your dream of being the... Read More

Small Business Marketing: Specialize or Generalize?

There have been many great points raised on both sides... Read More

Going Public: The Process for Small and Mid-size Companies to Go Public

It's the dream of every person who starts a business... Read More

Creating Time the Virtual Way

Time. As a small business owner, it's the commodity you... Read More

Implementing an Internship Program

CONSIDERING COMPANY NEEDS: In identifying your needs for the internship,... Read More

Hiring A Virtual Assistant Can Help Your Business Grow

Are you a home or small business owner and you're... Read More

Top 10 Rules for Small Business Success

1. TargetYou are not all things to all people. Decide... Read More

Small Home Business: Ad Copy Secrets

So it's time to invest some finances into advertising your... Read More

Granger Lincoln Stretch limo rentals ..