Home
>
Small Business
>
Find Your Niche & Follow It - Part 1

Find Your Niche & Follow It - Part 1

In this series of articles I'm going to show you how to find out if there's a hungry crowd for your information product BEFORE you write a single word.

Mark Twain once said: "Find out where the people are going and get there first".

With the advent of the internet you can certainly find out what folks are wanting. Being the first at the front of the line to bill them might not be quite so easy.

But there are ways to find out if there's an existing hungry crowd for your information product, and more importantly a crowd with pockets bulging with cash to give you.

In this article I'm going to share some tips that will save you much heartache from chasing after the wrong market.

Firstly I believe that it is very important that what you sell interests you, otherwise you sign up for a life of struggle and worse... Boredom!

Motivating yourself to sell something you have no interest or belief in is soul-destroying at the best of times, so don't do it.

Just because *rubber cat suits* is your thing doesn't mean the rest of the planet digs them at all. I mean that's a pretty small niche with less than 560 searches performed a month. Yes I did actually go and check out the stats for it.

One of things I've found in this marketing-malarkey is that I am able to explore interests that I simply don't have the time or inclination to actively get involved in.

Take archery, I can twang a bow as well as the next man, and have done for the past couple of years. But the idea of traipsing off to all those shows every weekend, predominantly talking a load of rubbish just doesn't do it for me.

BUT sell this bunch of Robin Hood wannabees an infoprod, and I'm game. Seriously though, I love archery, it's one of the few sports the British government hasn't actually tried to ban... yet!

And that brings me to my point... What do you have an interest in that also has a large number of people willing to do what I call *the wallet flip*. You need to be looking for markets where the folk won't even blink at spending $100 a year on the products you will be selling.

OK time to take some action:

=> Draw up an initial list of 10 of your interests.

=> Scan your bookshelves to see what reference books you've bought in the past, and on what subjects or hobbies.

=> Pay attention when folk you meet start talking about their hobbies, their passions.

=> Pop down to your local magazine store and see what interests are being catered to.

=> Can't be bothered to pad down to your local store, then click over to http://www.mediafinder.com and do some searches.

=> Buy a stack of these magazines and go through the classified ads with a highlighter. Call up the ones you've circled and ask for their information packs. Make a note of which ones you've called and see how soon the information arrives. How are they selling? Good, bad, OK? Could you improve on thequality of what they are offering? Over five to six issues how many of the adverts are repeated? Make a note and watch that market like a hawk. If they weren't making money the ads wouldn't be running.

=> Hop over to eBay to research all the different sub-categories. Which ones are active? Which ones are commanding high prices?

=> Are there any discussion forums related to your potential market? Buzz over to http://www.mediafinder.com and do a search.

This is just the beginning. Until the next article I want you to start paying attention to what people are interested in. This can simply be as easy as listening to folk banter when they're in the checkout line.

Scan the news, open your eyes and mind to opportunities. You'll be amazed at how your brain kicks into "selective perception". Don't know what that is? Ever bought a car and then suddenly you notice the whole planet is driving the exact same model. It's like everyone decided to buy the car YOU just bought. Well that's "selective perception" at work. Same thing happens when you actively go hunting down niche markets? actually it can work great for an awful lot of other things? building keyword lists is another example, and another story.

Until next time, now get on with your homework.

** Attention Ezine Editors / Site Owners **

Feel free to reprint this article in its entirety in your ezine or on your site so long as you leave all links in place, do not modify the content and include the author resource box as listed at the bottom of the article.

About The Author

Rob Taylor has been marketing online since 1996. He's sold anything from books, debit cards, security products to art prints. Take advantage of his battle tested marketing strategies that could quietly make you five figure cash profits every single month. Subscribe free to his http://www.mediafinder.com newsletter.

car service from Midway Burlington .. Lockport Chicago limo O’Hare

In The News:

Tech expert Kurt “CyberGuy" Knutsson says a malware app called SpyLend is posing as a financial tool, hitting 100,000-plus downloads.

Tech expert Kurt “CyberGuy" Knutsson says Clone Robotics’ Protoclone mimics humans with 1,000 muscles – too human for comfort.

Tech expert Kurt “CyberGuy" Knutsson urges you to use Apple’s App Privacy Report to see what your apps are really up to.

Tech expert Kurt “CyberGuy" Knutsson talks about how to smoothly transfer your data from an old laptop to a new one using cloud storage or external drives.

Kurt the CyberGuy offers tips to safeguard your personal information as scammers become more sophisticated with scam texts and other methods.

WeRide's unmanned electric delivery van, the Robovan W5, has 194 cubic feet of cargo space and can carry payloads up to about 2,205 pounds

Kurt the CyberGuy recommends deleting 16 browser extensions immediately in response to a report saying more than 3.2 million web users were affected by a security breach.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

A robotics firm in China claims a robot has performed the world's first humanoid robot front flip, which is significantly more difficult than a backflip.

A digital ID may be even more secure than a physical ID. Storing your driver's license in your Apple Wallet is an ideal solution for commuters.

A cybersecurity firm has shed some light on just how common tax scams have become. Kurt the CyberGuy offers his advice for how to protect your refund.

Lifesize Plans offers immersive walk-throughs that allow customers the opportunity to tour a home's design before construction actually begins.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

A man invested $4 million in bitcoin and lost it all with a single click when he was targeted by a vishing scam, which uses phone calls to trick people.

Expandable's Touchdown is a designer trailer that promises a luxury off-grid living experience and unfolds into a home in about 15 minutes.

Major employee screening company data breach affects 3.3 million people. Tech expert Kurt “CyberGuy" Knutsson explains what happened and gives five ways to protect your data.

Kurt “CyberGuy" Knutsson reveals mind-blowing tech that gives you sunlight on demand.

New malware "FrigidStealer" targets Mac computers. Tech expert Kurt “CyberGuy" Knutsson offers four ways to stay safe from infostealer malware.

Kurt “CyberGuy" Knutsson talks about how lab-grown muscles power a biohybrid hand for scalable prosthetics and research.

Reports of task scams have significantly risen in the past four years, according to the Federal Trade Commission. Kurt the CyberGuy offers some red flags.

iPhones have a hidden folder that eats up storage without you knowing it. Kurt the CyberGuy offers some tricks to free up storage on your device.

A recent ransomeware attack targeted Zacks, an American investment firm, and a cybercriminal claimed to have stolen records for millions of customers.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Researchers unveiled a new soft prosthetic hand that combines the natural coordination patterns of our fingers with the decoding of motoneuron activity in the spinal column.

Accidentally deleting a text message on your iPhone or iPad is not a problem if you still need the message. Apple has a built-in way to recover it.

Find Your Niche & Follow It - Part 1

Small Business