If you own a mobile service or home based franchise your exclusive territory will be delineated on a map in the attachment of your franchise agreement. You will be assigned generally a single city, county or region and another franchisee or team member of the same system will not compete with your although may be right around the corner. You will only drive or be required to service clients as far as your exclusive territory boundaries. Unless of course there is no franchisee in the next city over, then might be willing to temporarily expand your market region if it is okay with the franchisor. You may go to that city periodically for special people or special clients that have needs of services. This is why we have exclusive territories in the franchising industry.
For home based franchises it cuts down on driving time and you can concentrate on a specific area with little or no competition and especially no competition from franchisees on your own team who use your same methods of operation. You can build your business up to the point where it is un-penetratable by competitors and will be unhurt in times of recession. Usually your exclusive territory boundaries are easily delineated on a local area map. Normally these are city or county boundaries unless of course you live in a huge city such as Los Angeles, which has suburbs. Each suburb may be its own territory. Your area is delineated on a map and it is actually in your Franchise Agreement. It may just say, "Your territory is the city limits of x city." This means you should have all of your operations within that area or perhaps up to twenty percent of your operations in another territory that has not yet been sold yet upon approval of your franchisor.
The reason in franchising we have delineated the exclusive territories on a map and the reason many franchisors use city boundaries is because those are clearly defined and well known. They are easily and well understood even though they may be jagged at times and s-shaped or curved; this prevents lawsuits from ambulance or franchior chasing attorneys. As franchisors we know where the boundaries are and everybody involved knows the boundaries too. People know by their address what area their office building is in. So when they call the dispatch service and the operators ask "What city you are in?" You can see the problem if you called the wrong Dominoes Pizza and you ordered 50 Pizzas for your office party and the franchisee next door lost the sale, they might be a little perturbed? Most customers know which city by the city limits that their business is located in when they call. Or, if it is a residence they know where their house is located because they know which voting district they are in and to which city they pay their taxes, water, gas electric, etc. bills.
So, there you have it. That is why franchisors use maps to delineate the franchisee's exclusive territory. Think on it.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.worldthinktank.net/wttbbs
executive chauffeured services Bradford .. Madison to Airport carContrary to popular belief, small businesses can survive a crazy... Read More
The Dynamics of Daylight Savings Time changes the way we... Read More
One of the major complaints in the QSR Quick Service-Fast... Read More
Let's face it, we all tend to get stuck in... Read More
Ok, so next to the taxman, your company payroll department... Read More
You've always liked flowers and you think the idea of... Read More
WHEN you are operating or planning a small business that... Read More
Small business owners can relieve a lot of their own... Read More
Multimedia is everywhere on the Internet, whether in the form... Read More
Those who are in the pressure washer business should not... Read More
The Federal Trade Commission is assisting competitor to cheat and... Read More
1. Have A Strong Constitution ? Justices deliver decisions by... Read More
In franchising an individual desirous of their own business will... Read More
Should your business have a toll free number for customers... Read More
The FTC, Federal Trade Commission, is considering modifying the franchise... Read More
"So what?" is a lovely question.It can lead to a... Read More
If you intend to franchise your company you will need... Read More
When working properly, computers enable small businesses to make big... Read More
Company mottos can easily be printed on a business card.Sometimes... Read More
When it comes to cost, how much can you afford... Read More
The American system of business management has been admired and... Read More
IntroductionIt is widely recognised that Email and the Internet is... Read More
Fuel prices these days are quite high and they take... Read More
Why does consistency in the message have an effect on... Read More
Mobile detailers will find themselves with lots of competition even... Read More
O'Hare Chicago prom limo ..Many of us have noticed how some nearby communities seem... Read More
Part of the power plan is making sure you have... Read More
Here are some important points to take note of if... Read More
Q: I really want to start my own business, but... Read More
Many small companies work very hard to get new accounts.... Read More
It is not surprising that some people may perceive Six... Read More
The choice to incorporate a small business in Florida has... Read More
With all the cabinet refacing business opportunities out there, you... Read More
Treat your business as a serious, full-time business and be... Read More
Franchisor expansion policies are not as simple as one might... Read More
What could Seinfeld possibly have to do with marketing a... Read More
Do you operate your business as a series of projects,... Read More
If small business had no important outside audiences, it wouldn't... Read More
In my previous article, Step 1, your challenge for the... Read More
The success of your business is critically dependent on how... Read More
If you own a mobile service or home based franchise... Read More
Why do you need an account plan?When you first decide... Read More
Why should you always maintain a good report with a... Read More
Remember those drawings from science class of how a lever... Read More
Should your business have a toll free number for customers... Read More
One of the greatest pitfalls in e-commerce is Field of... Read More
If you run a mobile car wash, mobile fleet washing... Read More
Franchising has made the world look really small. The well... Read More
Experts urge small business owners to "brand" their business ?... Read More
Remember the cleaning business is all about time ratio to... Read More
Small Business |