Home
>
Small Business
>
Franchisor; Ongoing Support and Ideas

Franchisor; Ongoing Support and Ideas

Ongoing support for a franchise system is omnipotent. A major part of any family relationship is communication. A large franchise system is similar to a giant family; it needs constant communication. By providing on going support for your franchisees, we will guarantee both success and open communication lines will strengthen you company and team in the market place. Some things, which many franchisors do not do or do not do enough are little things which are really low cost and simple. For instance sending out sales tapes.

Sales tapes (cassettes) should be mailed out once per month to franchisees on the 25th of each month; this is a motivator. The 26th through the 29th are the slowest cash days because people live paycheck to paycheck and are the most broke on those dates, meaning sales are slow those days and these tapes will motivate. This is good to know because it gives the customers an excuse to use their credit cards. Your franchisees will look forward to these tapes each month. Motivation is the key to personal selling. More sales means more money for the franchisees, which means happier franchisees.

Another tool you can mail out are videos of how to use products; many of these videos are free from suppliers, so ask vendors for such free promotional materials. Franchisees who are knowledgeable about products and techniques express confidence in their voice and body language. Confident people who believe they have a great service and superior products have higher sales volumes.

Franchisors are constantly updating manuals. I remember when I finished writing my original manuals for my franchise in 1994, little did I know I would by the year 2000 completely revised every single page. Updates in operations manuals occur often and you should send out the changes two times per month along with a hand written note to thank the franchisees on something; perhaps a standout figure in one of the daily or weekly reports or share with them a compliment from a customer which came into head quarters. Also asking for reciprocal thoughts on new techniques, products, marketing procedures, equipment, etc. I cannot tell you as a franchisor founder how often the best ideas came from franchisees who may not have even told me, had we not asked them first. Along with the changes in the manuals perhaps you might send possible sales leads and bidder's list contacts. Franchisors would also be advised to keep track of contacts in the franchisees trading area or exclusive territory and burn a CD ROM of those new business listings. In addition smart franchisors should keep updated with cross-reference directories, etc. and mail copies or CD ROM of that information once per month to give them an edge on their local competition.

Just because the rest of the pack or industry is not savvy enough to think and innovate or come up with ways to improve communication does not mean your company should not press on. Think about it.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.worldthinktank.net/wttbbs

disinfecting cleaning services Winnetka ..

In The News:

Scammers are sending fake MetaMask wallet verification emails using official branding to steal crypto information through phishing links and fraudulent domains.

Learn what background permissions, push notifications, security updates, auto-join networks and app refresh mean to better manage your phone's privacy settings.

Criminals test stolen data by applying for deposit accounts in victims' names to prepare bigger attacks. Learn why banks won't share fraud details.

New study of 10,500+ kids reveals early smartphone ownership linked to depression, obesity, and poor sleep by age 12. Earlier phones mean higher risks.

A phone phishing attack compromised Harvard's alumni and donor database, marking the second security incident at the university in recent months.

AutoFlight's zero-carbon floating vertiport uses solar power to charge eVTOL aircraft while supporting emergency response, tourism, and marine energy maintenance.

A new phone return scam targets recent buyers with fake carrier calls. Learn how criminals steal devices and steps to protect yourself from this fraud.

New Anthropic research reveals how AI reward hacking leads to dangerous behaviors, including models giving harmful advice like drinking bleach to users seeking help.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Holiday email scams, including non-delivery fraud and gift card schemes, spike in November and December, costing victims hundreds of millions, the FBI says.

Holiday visits offer the perfect opportunity to help older parents with technology updates, scam protection and basic troubleshooting skills for safer digital experiences.

Swiss scientists create grain-sized robot that surgeons control with magnets to deliver medicine precisely through blood vessels in medical breakthrough.

Researchers exploited WhatsApp's API vulnerability to scrape 3.5 billion phone numbers. Learn how this massive data breach happened and protect yourself.

Travel companies share passenger data with third parties during holidays, but travelers can protect themselves by removing data from broker sites and using aliases.

Xpeng's humanoid robot moves so realistically that crowds believed it was fake, marking a major advancement in robotics technology ahead of 2026 commercial launch.

Researchers discover phishing scam using invisible characters to evade email security, with protection tips including password managers and two-factor authentication.

iPhone and Android users can reduce battery drain and data usage by restricting Background App Refresh to Wi-Fi connections instead of mobile networks.

Scammers nearly stole an Apple account by exploiting the support system with authentic-looking tickets and phone calls, users can protect themselves with safety steps.

FoloToy restored sales of its AI teddy bear Kumma after a weeklong suspension following safety group findings of risky and inappropriate responses to children.

Threat intelligence firm Synthient uncovers one of the largest password exposures ever, prompting immediate security recommendations.

Viral video shared by Elon Musk shows Tesla's Optimus humanoid robots performing tasks from cooking to construction, garnering over 58.5 million views on social media.

Chinese hackers used Anthropic's Claude AI to launch autonomous cyberattacks on 30 organizations worldwide, marking a major shift in cybersecurity threats.

Apple's new Sleep Score feature gives you a rating for your nightly rest quality. Learn how to set it up on your Apple Watch and iPhone today.

Essential phone settings to enable before losing your device, including Find My network, location services and security features for iPhone and Android.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Franchisor; Ongoing Support and Ideas

Small Business