Franchisor; Ongoing Support and Ideas

Ongoing support for a franchise system is omnipotent. A major part of any family relationship is communication. A large franchise system is similar to a giant family; it needs constant communication. By providing on going support for your franchisees, we will guarantee both success and open communication lines will strengthen you company and team in the market place. Some things, which many franchisors do not do or do not do enough are little things which are really low cost and simple. For instance sending out sales tapes.

Sales tapes (cassettes) should be mailed out once per month to franchisees on the 25th of each month; this is a motivator. The 26th through the 29th are the slowest cash days because people live paycheck to paycheck and are the most broke on those dates, meaning sales are slow those days and these tapes will motivate. This is good to know because it gives the customers an excuse to use their credit cards. Your franchisees will look forward to these tapes each month. Motivation is the key to personal selling. More sales means more money for the franchisees, which means happier franchisees.

Another tool you can mail out are videos of how to use products; many of these videos are free from suppliers, so ask vendors for such free promotional materials. Franchisees who are knowledgeable about products and techniques express confidence in their voice and body language. Confident people who believe they have a great service and superior products have higher sales volumes.

Franchisors are constantly updating manuals. I remember when I finished writing my original manuals for my franchise in 1994, little did I know I would by the year 2000 completely revised every single page. Updates in operations manuals occur often and you should send out the changes two times per month along with a hand written note to thank the franchisees on something; perhaps a standout figure in one of the daily or weekly reports or share with them a compliment from a customer which came into head quarters. Also asking for reciprocal thoughts on new techniques, products, marketing procedures, equipment, etc. I cannot tell you as a franchisor founder how often the best ideas came from franchisees who may not have even told me, had we not asked them first. Along with the changes in the manuals perhaps you might send possible sales leads and bidder's list contacts. Franchisors would also be advised to keep track of contacts in the franchisees trading area or exclusive territory and burn a CD ROM of those new business listings. In addition smart franchisors should keep updated with cross-reference directories, etc. and mail copies or CD ROM of that information once per month to give them an edge on their local competition.

Just because the rest of the pack or industry is not savvy enough to think and innovate or come up with ways to improve communication does not mean your company should not press on. Think about it.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.worldthinktank.net/wttbbs

maid service near Lake Forest ..
In The News:

New Android malware BankBot YNRK silences phones, steals banking data and drains crypto wallets automatically. Learn how this advanced threat works.
FDA approves first human trial for Paradromics' brain-computer interface that could restore speech for paralyzed patients through neural technology.
New phishing platform QRR targets Microsoft 365 users across 1,000 domains in 90 countries. Learn how to spot fake login pages and protect your accounts.
OpenTable now uses AI to track your dining habits and share insights with restaurants. Learn what data they collect and how to protect your privacy.
Google's discontinued Nest thermostats still secretly upload home data to company servers despite losing smart features, raising serious privacy concerns.
New Android malware NGate steals NFC payment codes in real-time, allowing criminals to withdraw cash from ATMs without your card. Learn protection tips.
DoorDash confirms data breach exposing customer names, emails, addresses after social engineering attack. Learn how to protect yourself from scams.
Concerned about Google's AI scanning your Gmail? Learn how to disable Gemini features that access your emails, Drive files and Chat messages for privacy.
Google warns Android users about dangerous fake VPN apps hiding malware that steals passwords, banking details and personal data from phones and tablets.
Apple's digital passport feature lets iPhone users breeze through TSA checkpoints this holiday season using Digital ID technology at 250+ airports.
A new phishing scam targets family photos with fake "Cloud Storage Full" alerts. Criminals steal credit card information through fake sites. Learn protection tips.
South Korean scientists create ultra-thin fabric muscles that turn clothes into robotic assistants, lifting 33 pounds while weighing under half an ounce.
Archer Aviation has acquired Hawthorne Airport for $126M to launch an LA air taxi network ahead of the 2028 Olympics, featuring AI-powered eVTOL operations and next-gen aviation tech.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Fake AI apps disguised as "ChatGPT" and "DALLĀ·E" are flooding app stores with dangerous malware that steals data and monitors users without detection.
Fake buyers demand specific vehicle reports from unknown sites to steal credit card information from car sellers, but warning signs can help identify these scams before paying.
Android users can now manage apps across multiple devices more easily with Google Play Store's updated remote uninstall button in the latest update.
NASA's Perseverance rover discovers shiny metallic rock on Mars that could be a meteorite from an ancient asteroid, containing high levels of iron and nickel.
Holiday scams spike during Black Friday and Cyber Monday as criminals exploit your leaked personal data. Learn how to protect yourself from fake stores and phishing.
Commerce Department proposes TP-Link router ban over Chinese security risks. Learn how this potential prohibition could affect your home network and devices.
Hyundai AutoEver America suffered a data breach affecting 2,000 current and former employees, exposing names, Social Security numbers and driver's license information.
Washington court rules automated license plate reader images are public records, even when stored by vendors like Flock Safety, setting precedent for transparency.
Fake airline texts claiming flight cancellations are targeting travelers with convincing scams. Learn how cybercriminals steal personal data and credit card info.
Discover how iOS 26's new Adaptive Power feature automatically extends iPhone battery life by learning your usage patterns and adjusting performance intelligently.
New TikTok malware campaign tricks users into running PowerShell commands that download Aura Stealer, which steals credentials and authentication tokens.

Cashing In Your Chips & Pastures New

No, I'm not talking about gambling or dairy cows ?... Read More

Look Out for that Great Accountant

There are many factors to be considered when you are... Read More

Boat Detailers; Add-on Products and Services

As a Boat Detailing Specialist, you may want to offer... Read More

Mobile Car and Truck Washing Vehicle Placement

To maximum potential profits and dollars in a mobile washing... Read More

The SBAs Savviest Program

Forget everything you've ever heard about the U.S. Small Business... Read More

How to Curb Antique Shop Theft Inexpensively

If you have ever had your antique shop or mall... Read More

Restaurant Operators - What Skills do you Need

A tongue-in-cheek look at the skills required to operate a... Read More

Small Business Franchise Opportunities

Many businesses offer small business franchise opportunities. There are many... Read More

Buying a Business

Start thinking about buying an established business if you want... Read More

Virtual Assistant ? Questions Answered

What is a Virtual Assistant?A Virtual Assistant is a person... Read More

Deciding Which State To Incorporate Your Small Business In

Once you've decided to incorporate your small business the next... Read More

Australian Workplace Agreements - How They Work For You

The employer / employee relations environment has been constantly evolving... Read More

Bogus Investor and Consumer Complaints and Consumer Misrepresentation

Like most regulatory bodies in the United States, the Federal... Read More

The Perfect Mission Statement

One way to determine your companies mission statement is based... Read More

Winning in Business - Lessons from Lance Armstrong

Lance Armstrong this week won an unprecedented 7th Tour de... Read More

6 Steps to a Successful Medical Spa Expansion

According to the American Society for Aesthetic Plastic Surgery, since... Read More

Basic Psychology of Franchisee Ownership and Expansion

If you are a franchisee of a large franchise system;... Read More

How to Successfully Avoid Becoming One of The 80% of Small Businesses That Will FAIL

It's a commonly quoted statistic: 80% of all small businesses... Read More

Small Business Security No Passing Fad

How careful are you with the data you collect from... Read More

Small Business Marketing, According to Seinfeld

What could Seinfeld possibly have to do with marketing a... Read More

Small Business Strategies - Four Critical Success Factors

Scenario OneDuring a recent presentation, a business owner was given... Read More

Small Business Success: Thriving During Change (And Landing On Your Feet!)

If I had $1.00 every time I heard someone say... Read More

Temporary Staffing Agency: How to Start

The temporary staffing industry continues to expand, with yearly double-digit... Read More

Finding the PERFECT Alliance Partner

Where do you look for the appropriate alliance?One of the... Read More

Finding the Right People for your Business

Where do you find the right people for a business... Read More

top rated cleaning service Des Plaines ..