If you have ever had your antique shop or mall ripped off, you understand that it's very hard to detect. There are simply so many items to keep track of, and an item can be missing literally for months and you may not realize it.
Curb theft dramtically by using a simple and inexpensive technique.
We all understand that perception is vitally important to human behavior, so why are we so fearful to use perception to our advantage when it comes to protecting our assets? Here's a step-by-step approach to shrinking theft by changing a customers perception of the security in your store.
1. Select and purchase "dummy" video cameras. They do exist, and they can be used in combination with regular video cameras to give the illusion that your store is under constant surveillance. Put them in place all over the shop or mall in conspicuous places. The very sight of a security camera will often cause a thief to think twice before grabbing something.
2. Put security signage in place around the store. These simple signs will remind people that you take security seriously, and that thieves will be prosecuted. You can find a sample of this simple sign through the link at the bottom of this article.
3. Take your security very seriously. Never joke, or tell anyone that your dummy cameras exist. If you do catch someone stealing an object, make sure that you contact the proper authorities. As Barney Fife of Andy Griffith fame always said, "nip it in the bud!" Your attitude toward shoplifters should be firm and resolute. This sets a precedent for everyone who enters your establishment.
Simple and inexpensive can reap great results.
Since people's perception of a situation often determines their behavior, a majority of people that shop with you will not take the chance. Dummy cameras and simple, plain language signage can make a huge difference! You can also purchase security stickers for the doors and windows that give the impression that a large security system is in place. These steps are for small "mom and pop" antique shops. If you have a larger mall that rents space to others, you will no doubt want to have the "real deal" in place for your consignors peace of mind. In fact, your insurance company may demand it.
Shrinkage is a fact of life in retail, but putting these pethods in place will certainly help.
Michael Temple is a retired auctioneer, speaker and the owner of Antique Power Dealers, an antique and collectible business resource. (http://www.antiquepowerdealer.com) He is also the author of the report, "6 Costly Mistakes Antique Buyers and Sellers Make...and How to Avoid Them!" You can own a copy by asking for it. Send your request to: http://www.antiquepowerdealer.com
Wood Dale Chicago prom limo .. Lockport Chicago limo O’HareWhat does it take to grow a business and run... Read More
WHEN you are operating or planning a small business that... Read More
Is this you?You dreamed of owning your own business, doing... Read More
The goals of businesses have undergone much evolution from the... Read More
Work smarter, not harderWhat is one of the best ways... Read More
One way to determine your companies mission statement is based... Read More
Opening a carpet cleaning business is a great way to... Read More
No, I'm not talking about gambling or dairy cows ?... Read More
Most small business owners seek advisors who can help them... Read More
$elling $elling $ellingWhat makes a great sales person? Well, the... Read More
Free money! Receive up to $25,000 that never has to... Read More
There's been a recent rise in the number of elderly... Read More
There are many little details that go into making sure... Read More
1. Look Over Your Shoulder ? Of course, Punxsutawney Phil... Read More
If you want to start a business in 2005, and... Read More
You only have so much time in a day right?So... Read More
Once you've decided to incorporate your small business the next... Read More
A common hazard faced by new entrepreneurs is a lack... Read More
What will your business look like a year from today?If... Read More
I ran a franchise company for many years, a car... Read More
I only have to point to the 555 plus failed... Read More
A Brilliant Marketing Idea... sounds great but what is it?... Read More
Entrepreneurs are hardy stock. But sometimes hardiness can get you... Read More
I started working with another new client last week. He... Read More
If you are just starting your business, or if you... Read More
Antigo wedding limo .."I don't know the key to success, but the key... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle,... Read More
Looking for ways to boost your cash flow? As a... Read More
It is imperative to have your business legally prepared. How... Read More
Should you buy a business opportunity or Franchise if you... Read More
Why should you do informative talks to smaller groups?Informative talks... Read More
Pardon my enthusiasm, but a large part of your small... Read More
Cash is King... That is what everyone tells us and... Read More
If you are a non-operator owner of many work trucks,... Read More
Many job applicants want a job but often do not... Read More
The reason we Franchisors call it an exclusive territory is... Read More
The bad things starts with the letter 'O'?.like Obstacles, Obstruction,... Read More
Many auto detailers fall short in their sales presentations. I... Read More
What makes a business relationship?What really makes a business relationship?... Read More
One of the best marketing strategies a business or organization... Read More
Self-cleaning glass has been talked about a lot, with such... Read More
You bet it's worth it. Publicity via news releases, along... Read More
When do annoyances in a relationship become too much to... Read More
As a Boat Detailing Specialist, you may want to offer... Read More
Where do you find the right people for a business... Read More
When someone owes your small business money, you certainly feel... Read More
Have you ever wondered what the difference is between a... Read More
Your product is dying. With the same inevitability that we... Read More
Do you need grant funding for your nonprofit organization? If... Read More
Seventy percent of US households use the web when shopping... Read More
Small Business |