Home
>
Small Business
>
How to Promote Your Business by Entering Contests

How to Promote Your Business by Entering Contests

You are probably hard at work promoting your business (and if you're not, you should be!), but if you haven't submitted your profile to any contests yet, you may be missing a golden opportunity.

Receiving an award for your business can increase your company's credibility. Winners can brand their businesses as "Award Winning" in subsequent advertising and often receive a logo or emblem to note the achievement on web pages and promotional materials. Participating in events like these can generate valuable exposure to the business community and the media loves to cover these events and often interviews participants for stories. Even if you don't win, simply participating could open doors you didn't even know existed.

Your local chamber of commerce, small business administration center or trade association may sponsor an awards event. Many contests charge an entry fee so you must weigh the cost against the value of participating. If the rewards and/or exposure are great, the entry fee can easily pay for itself. There are also a number of events that you can enter online. Here are a few to consider:

The Small Biz Games
(http://www.SmallBizGames.com) offers cash prizes from $500 to $2000 for winners in categories such as Entrepreneur of the Year, Best Internet Business of the Year, Best New Company of the Year, Best New Product of the Year, and Most Creative Marketing Campaign. Winners will be honored at an awards dinner at a small business conference in Las Vegas with keynote speaker Jay Conrad Levinson (author of the ever popular Guerrilla Marketing series of books). Deadline for entry is December 31, 2005.

The Webby Awards
(http://www.WebbyAwards.com) are presented by The International Academy of Digital Arts and Sciences to recognize excellence in website design. There are over sixty categories including Arts, Blog, Community, Events, Games, Lifestyle, Health, Sports, Travel, and Weird. The deadline for 2005 has already passed, but you can sign up on their website for notification of future contest details.

The Stevies Awards for Women Entrepreneurs
(http://www.StevieAwards.com) honors winners from 18 categories including Best Company, Best Entrepreneur, Best New Product, Lifetime Achievement, and Women Helping Women. This contest is open to all U.S. based women-owned businesses with fewer than 100 employees. The 2005 contest details should be announced soon and there is an opt-in mailing list on their site for notifications.

The folks at InsideBlogging.com hosted their first Business Blogging Awards (http://www.businessbloggingawards.com/) in 2005. Some of the categories included Best Blogs: Overall, Entrepreneur, Leadership, Marketing, About Small Business, and PR. The prizes were donated by sponsors and the winners were selected by voters from the public, providing great exposure to entrants. Watch for updates from this site and an announcement on a new contest for Technology Awards.

While entering awards may not be a traditional venue for marketing your business, it can certainly pay off in exposure and other opportunities. The best strategy is to enter these contests early, be thorough with the details, and participate in any events or forums offered by the hosts. This is a great chance to "sell" your business to the public so be sure to word your entries carefully. Use the opportunity to network with other businesses and make new connections. Soon your advertising strategy may shift to hype your "Award Winning" business.

Stephanie Chandler is the author of "The Business Startup Checklist and Planning Guide: Seize Your Entrepreneurial Dreams!" and the founder of http://www.businessinfoguide.com, a directory of free resources for entrepreneurs. Sign up for the BusinessInfoGuide newsletter to receive hot resources and tips every month.

Tinley Park executive chauffeured services .. Lockport Chicago limo O’Hare

In The News:

The CyberGuy provides tips to protect yourself from criminals who use various methods to make unauthorized transactions using your account information.

New drone technology maps land and water with stunning accuracy, giving researchers and conservationists a new way to understand our planet.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

X hit with massive data breach with 200 million records leaked, including emails. Tech expert Kurt “CyberGuy" Knutsson offers seven tips to help protect yourself.

Atlas robot by Boston Dynamics amazes tech expert Kurt “CyberGuy" Knutsson with its breakdancing moves.

Tech expert Kurt “CyberGuy" Knutsson talks about how Google kept Android SafetyCore details quiet until it scanned users' photos.

Hydrogen trucks debut in Georgia, sparking debates on costs and green freight gains. Kurt “CyberGuy" Knutsson comments on this promising chapter in green logistics evolution.

Tech expert Kurt “CyberGuy" Knutsson says ChatGPT learns from chats, but you should avoid sharing sensitive information to protect your privacy.

Beyond Aero's BYA-1: Hydrogen-electric jet with zero emissions, reduced costs, 2030 launch. Kurt “CyberGuy" Knutsson discusses a potential game changer in the evolution of air travel.

Kurt "CyberGuy" Knutsson explains how you can creatively repurpose your old unused Android devices, which are full of potential and hidden value.

Mech the super-humanoid robot can lift up to 132 pounds and is designed to tackle stressful and repetitive tasks that often lead to workplace injuries.

Double-clicking is something we all do, often without giving it a second thought. But it could be giving hackers permission to do something dangerous.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Kurt the CyberGuy offers some of his easy expert tips to free up storage space on your Android if your device is running short on storage.

You can reset your internet router remotely if you're not home when your power goes out. Kurt "CyberGuy" Knutsson explains how this can be done.

The EO Canopy is a self-sustaining, solar-powered camping platform designed to provide all the comforts of home while completely off the grid.

Experts say hackers who used to focus on Windows operating systems are increasingly targeting Apple IDs as part of a new phishing campaign.

Unitree, a Chinese robotics company that developed a backflipping robot, has now introduced a humanoid robot capable of doing a side flip.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

According to the FBI, cybercriminals are sending extortion letters, threatening to release victims' sensitive information unless a ransom is paid.

FireSat is a satellite project designed to detect and track wildfires early, aiming to detect a fire that's the size of a classroom within 20 minutes.

Tech expert Kurt “CyberGuy" Knutsson reports that researchers have uncovered a Chrome vulnerability used in a cyber espionage campaign.

Preserving voicemails securely on Android: Tech expert Kurt “CyberGuy" Knutsson reveals easy methods to keep memories alive forever.

This phishing kit bypasses 2FA via session hijacking and real-time credential theft. Kurt “CyberGuy" Knutsson offers four ways to stay safe from Astaroth phishing attacks.

Tech expert Kurt “CyberGuy" Knutsson discusses Joby Aviation and Virgin Atlantic planning to launch 200-mph U.K. air taxis linking airports and cities.