Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about to change, as Local Search methods become more widespread. Even for buyers expecting to spend their money close to home, more and more of them go to the Internet to locate desired products and services. They rely on search engines to find suitable vendors in the fastest, easiest way. Local Search combines the search query word or phrase with specific geographic terms, like city or zip code. That way, search results only include enterprises in that local area. Instead of information about a small enterprise being lost among millions of pages of search results, it shows up in a small pool of local providers. That's good for them, as well as the person looking for what they provide.
Small operations can easily be located by a whole new group of buyers Consumers don't simply go to the Yellow Pages when ready to buy - as they once did. Studies show that an astonishing 36% of online searches are conducted to find local businesses. About a quarter of all Internet users already conduct local searches. They'd do even more of it, if the desired small business data were more complete. Local enterprises need to prepare for the impact of changing customer habits. An easy first step is to include your business in Internet Yellow Pages (IYP), along with the printed Yellow Page directory. That puts your enterprise on the radar screen. Learn how your business can make the most of Local Search by visiting http://www.yellowpagesage.com.
You'll find reliable advice from experts in Yellow Pages and Local Search so you can get more mileage from your promotional dollars. Start by getting comfortable with search concepts, and improve your odds of being found when people search online for what you offer. You don't even need your own Web site to benefit from Internet Yellow Pages and Local Search. Learn the Relevant Terms Search Engine - method for locating the information available on the Internet; a program that searches Web pages for requested keywords, then returns a list of documents where the query terms were found Google and Yahoo, the major general search engines, have both shifted gears to make Local Search a priority when delivering relevant results. Spider (also called "crawler" or "bot") - goes to every page on every Web site and reads the information so it can be available to searchers; to "crawl" a site it collects and indexes information from it Specialized Search Engines - narrow focus of information crawled and indexed, like medical, business, or shopping sites Keywords - word or phrases used by search engines to locate relevant Web pages; words chosen to improve a site's search engine placement and ranking Search Query - search request, which the search engine compares to the spidered entries, then returns results to the searcher Search Results - compiled list of Web pages that a search engine delivers in response to a query; the number of items returned is usually overwhelming (in the millions), so searchers only bother to view results on the first pages Relevant Results - the test of a good search is whether the results obtained relate to what the person wanted to find, without a lot of irrelevant links Local Search - combining a geographic term in a search query to locate suitable providers in a specific area Pay per Click (PPC) - method of building traffic whereby site owners bid on search terms (keywords) that link to their site Geographic Terms - specific information about the local area that can be included in a local search: zip code, town, county, geographic region, state Top Ranking - sites shown on the first page(s) of search results Search Engine Optimization (SEO) - fine-tuning keywords and page content so the Web site rates high in search engine results Tags and Titles (on Web Pages) - provide site keywords and information to search engine spiders for indexing a site Internet Yellow Pages (IYP) - directory of business phone numbers and locations in a geographic area, organized by category; searchable data base accessed on the Internet Make your business easy for searchers to find The public is embracing the convenience of searching on the Internet to find information about local businesses.
However, their searches for desired information are compromised because so many local enterprises don't show up in the databases as yet. Those that do have an edge in their local market. Climb aboard! Make sure searchers can find you. For little or no money, you can expose your enterprise to the whole world. Whether or not your business has a Web site, you need to provide the information people are looking for in the places that they look for it. Local Search and Internet Yellow Pages open new avenues to buyers ready to spend. Best of all, they support and compliment your traditional methods of finding new business. So you cover all your bases. (c)2004, Lynella Grant
--Dr. Lynella Grant, an expert in visual communication. How printed materials send signals that strengthen or undo the words. Author, The Business Card Book & Yellow Page Smarts http://www.yellowpagesage.com Off the Page Press (719) 395-9450
cleaning team near Winnetka ..Seventy percent of US households use the web when shopping... Read More
There were only an estimated 1800 active franchisors in this... Read More
One thing I have noticed in my travels to different... Read More
There are many factors to be considered when you are... Read More
Shopping for a franchise is easy if you know what... Read More
In the summer, I can't drive two blocks without seeing... Read More
Outsourcing is the strategic use of outside resources to perform... Read More
The life cycle of the typical small business is short... Read More
If you plan to upgrade your workshop into an Authorized... Read More
The difference between rates and wages is not always clear... Read More
Franchising Directory Sites-Paid Advertising, Lead Generation for FranchisingFranchising Directory Sites... Read More
There is significant competition in auto detailing and car washing.... Read More
What is in an information plan?Before you even meet with... Read More
Here are some useful tips on what to consider before... Read More
While driving through Pennsylvania farmland, you have probably noticed an... Read More
A Private Investigator is a professional trained in the art... Read More
Business Process Automation or BPA for short. This was a... Read More
Don't you find that there are so many decisions you... Read More
Q: I have outgrown my home office and need to... Read More
If you really want to earn more money with your... Read More
My clients and many of my readers are small and... Read More
For really tough boat hull cleaning you will need to... Read More
If you are in a franchise and have a territory... Read More
Boston itself covers 50 square miles of concrete and traffic,... Read More
Writing a business plan is a fundamental step to ensuring... Read More
family-safe home cleaners Northbrook ..Everyone wants to succeed in life. Most people want to... Read More
Back when I owned an inventory-based business, one of my... Read More
One of the critical success factors for service-related businesses is... Read More
Would it help you as a real estate investor to... Read More
How is your pipeline structured?I assume most of you have... Read More
With the massive explosion of start-ups and home businesses developing,... Read More
You're pretty proud of yourself! After all, only four months... Read More
In the first article we mentioned the main characteristics that... Read More
The key to organizational focus and helping those who need... Read More
American small business is again in transition. Many employees, now... Read More
And is having a logo really that important?My answer to... Read More
Many auto detailers fall short in their sales presentations. I... Read More
Multimedia is everywhere on the Internet, whether in the form... Read More
Top 3 Ways to Maximize Your Small Business Server Consulting... Read More
You bet a name is important. Many small business owners... Read More
You want to know more about making money with your... Read More
Many have not experienced a fire up close. One year... Read More
So often small service businesses fail to exploit niches, which... Read More
In a perfect world, starting a small business would be... Read More
If your home business is not performing the way you... Read More
How far away is the person you need to meet?We... Read More
Buying a franchise is not for everyone. This guide will... Read More
A Private Investigator is a professional trained in the art... Read More
What is a Virtual Assistant?A Virtual Assistant is a person... Read More
If you are a motorcycle detailer and need to expand... Read More
Small Business |