You need to be visible to attract customers, right? But how do you get that visibility when you're short on cash? Here's an idea that's worked for many businesses. It's postcard marketing, and it's very affordable.
You can design your own postcards or hire a designer. Print the cards on 67# card stock to meet USPS requirements. Two or four cards will fit on an 8 ?" x 11" sheet so you'll have to use a paper cutter. Postage is just $.23 a card.
Here are some ways to use postcards:
Of course, for best results you need a good list. Make sure your mailings are going to the right people. Also, you'll get a better response if you offer something of value.
Finally, repeat, repeat, repeat! As with any marketing, repetition is critical. A single mailing may get a disappointing result. Don't be surprised or discouraged. Keep at it with a consistent look, message and audience, and over time your message will sink in.
A response rate of 1-3% is the average, but you may be able to generate significant sales from those responses. Referral mailings can yield business that's three or more times the cost of the mailing.
Copyright 2004 Clairvoyant Communications, Inc.
About The Author
Claire Cunningham, president of Clairvoyant Communications, Inc., has 20+ years' experience developing and implementing successful marketing and communications programs. Sign up for Claire's monthly newsletter, Communiqu?, at http://www.clairvoyantcommunications.com Claire can be reached at 763-479-3499 (Fax: 763-479-2809, e-mail: http://www.clairvoyantcommunications.com)
Wood Dale Chicago prom limo .. Lockport Chicago limo O’HareMost small businesses incorporated in 2005 will fail by the... Read More
A cherished business doctrine is that growth must be a... Read More
If an organization lacks a mission statement, it is worthwhile... Read More
It is essential that you fully understand how the fuel... Read More
Experts urge small business owners to "brand" their business ?... Read More
Last year, trillions of dollars transferred hands on the internet... Read More
Most new small businesses won't be in business this time... Read More
"Inch by inch, row by row...that's the way my garden... Read More
Having their own business is something many millions of people... Read More
Microfiber cleaning towels have been around for about ten years... Read More
The reason we Franchisors call it an exclusive territory is... Read More
As small business managers, we juggle limited resources in a... Read More
A successful joint venture marketing effort is the goal of... Read More
If you plan to do business online, then your website... Read More
In my 18 years of consulting I have heard it... Read More
If you are a small business and qualify to participate... Read More
The Federal Trade Commission out of the blue decide in... Read More
The resume writing service serves an important role in the... Read More
Early in my career, I wrote an article for a... Read More
Where would a business be without a business plan? A... Read More
No matter how small your small business is, it is... Read More
Everyone is talking about small businesses. In 1993, when it... Read More
When does your ego get in the way?Let's go back... Read More
How far away is the person you need to meet?We... Read More
As a specialist in getting restaurants open, it is surprising... Read More
Antigo wedding limo ..Introduction: This article is written as a general discussion on... Read More
As a successful small business owner,you're accustomed to long hours;... Read More
A Private Investigator is a professional trained in the art... Read More
Q: I really want to start my own business, but... Read More
While driving through Pennsylvania farmland, you have probably noticed an... Read More
If you are in the pressure washing business and are... Read More
Support is critical for your small business survival. You may... Read More
There are many little details that go into making sure... Read More
Many auto detailers fall short in their sales presentations. I... Read More
Often smart entrepreneurs look for out of the way businesses,... Read More
My clients and many of my readers are small and... Read More
Washing manufactured homes, mobile homes, can be a lucrative and... Read More
Cash is the lifeblood of any business. As humans need... Read More
What is a Family Business? A family business is basically... Read More
When does your ego get in the way?Let's go back... Read More
Top 3 Ways to Maximize Your Small Business Server Consulting... Read More
If you are looking for a way to own your... Read More
Aircraft Interiors of personal and corporate jets have hundreds of... Read More
It is estimated that 78% of all small business start-ups... Read More
Here are some useful tips on what to consider before... Read More
If you run a pressure washer business you need complete... Read More
Running a small business requires many skills. However, to do... Read More
Your business account comes with an ATM, Debit card. Pick... Read More
Ok, so next to the taxman, your company payroll department... Read More
Most small businesses simply go about their daily business and... Read More
Small Business |