Home
>
Small Business
>
Presentations and Sales Automotive Detailers

Presentations and Sales Automotive Detailers

Many auto detailers fall short in their sales presentations. I have often shopped the competition to see what their knowledge base was to gage their worthiness as a formidable competitor in the market place. What I have found is that many auto detailers lack the specific knowledge needed to help their business grow and to present themselves as experienced in their work to the customers.

When a customer asks you about the wax you are using or the best type of wax for their particular car, Shouldn't you know the right and true answer? Well apparently many professional auto detailers do not know the right answer. They just lack the knowledge. In a recent competitor survey, which was done without their knowing it, we casually asked hundreds of detailers while in incognito over a period of six months about the wax they used. Less than 1 in five were able to give us the straight answer without BS'ing their way through it. From the Dry Wash, kerosene like product, to the Teflon save the world crowd all we got was a little memorized line of sales brochures and a trial closes. In my company the Detail Guys, our team does have the knowledge of such things and we really have no desire to BS a customer, especially one which will be with us for years. Two reasons; (1) It is called lying and (2) Double Talk later will be found out.

When a professional detailer embellishes the performance, longevity, finished look before the job, he will have an unhappy customer later on. Perhaps when he is done when the customer is under whelmed for the amount paid or perhaps a month in the future when the "Teflon" Sealant, which was suppose to last 3-years is worn off and was supposedly guaranteed by DuPont? Well maybe on pots and pans baked on at 450 degrees, but there is no such guarantee for their product when used as automotive wax. Dry Wash also is interesting in that the operators say it does not scratch? Maybe if the car is in the garage with dust, but a dirty car, well it really needs a washing first and we have seen where Dry Wash tends to attract dust easily compared to hard shell waxes, of course no one ever tells the customer that. It is important to know your vendors, their products, what those products can do, what they cannot do and which is the best solution for the individual car you are working on.

So what are the types of waxes available and which ones do the best in the professional auto detailing industry use? Most plants have a thin protective coating of wax.. Most fruit trees and vegetables plants have wax on the fruit and vegetables they produce that we eat. Waxes are also produced by animals, even man makes wax for his ears. Other wax components are found in minerals and petroleum. And the are Polymer or synthetic, manufactured by man waxes. We get waxes from a variety of sources really.

Carnuba wax is on the leaves of the carnuba palm trees. The best Carnuba wax comes from in my opinion the Palm Tress of Brazil. You can tell a good carnuba wax by the water beads. Candelilla wax comes from a plant that grows in parts of Mexico, Panama, Costa Rica, Nicaragua and Guatemala and sometimes in the southwestern United States. It is a brown wax and not only have people used it on cars it is used in phonograph records, floor dressings, and candles. Although it is the major component of candle wax, it is mixed in with other waxes normally in the candles we use in our homes.

Polymer wax includes the very popular Teflon, yes a polymer brand Name used by DuPont. Polymer wax is a chain of compounds made of petroleum sources and now a days from Corn products. Polymers which are strung together are generally applied in specific thick nesses to clear coats on cars and depending on the mixture can be quite incredible indeed. So good in fact that they are often called sealants and some last as long as a year when applied in the right mixtures and thick nesses. The word Polymer is a very vague in this regard since polymers are used to make plastics, coatings and many other products. Generally short chains of ethlenic polymers are the type that are used by professional automotive detailers and auto detailers a like. Many in the aviation industry use it when doing specialized aircraft cleaning. We estimate that 80% of all automotive detailing and aviation aircraft cleaning commercial wax is petroleum based wax. Petroleum wax is chemically inactive in a sense and probably why it is so widely preferred. It is also cheaper to make than to harvest and has tons of uses. You cannot smell it unless cleaners are added which is often the case, but still it will not react to cause odor.

Petroleum wax can also be made hard and then we get a new type of wax. Paraffin; used in paper products, graffiti, petroleum jelly. All Synthetic waxes are compounds of hydrogen, carbon, oxygen, and/or chlorine. Chemists will forever be trying to make the perfect wax for cars, boats, aircraft to protect us from the harsh climates on the surface of this little blue planet. And these chemists are driven by desire and need and the possibilities are endless as new compounds are adding to existing ones to bring up whole new blending ideas, some will revolutionize our industry but most will simply be duds. Some will be hyped even though they do not really solve a problem or fix a need. Never the less, the race goes on to find the best and we should be thinking about what is in that product before we put it on a customers car, boat, aircraft or prize possession. This is what the professional detailer does, this is why we are experts in car care and call our selves auto detailers, rejuvenation specialists and professional auto detailers.

There are so many types of waxes that we know of really. From the organic waxes discussed containing carbon materials, which melt at fairly low temperatures. The chemical and biological make-up of waxes is so diverse and complex as well as consideration for grades, properties, surface uses and life spans that to really understand waxes in depth as they apply to the automotive detailing industry, also to aircraft cleaning, that this short essay may need to be supplemented by proper training.

Remember Knowledge is power. Where can you get training? Check around the Internet to find Auto Detailing Training Centers and companies who sell videos and manuals, this is a good place to start. Most likely you have some practical knowledge, enhance this by learning and knowing your products; what they are and how they work. Think on this.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.worldthinktank.net/wttbbs

recurring cleaning service Mundelein ..

In The News:

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Holiday email scams, including non-delivery fraud and gift card schemes, spike in November and December, costing victims hundreds of millions, the FBI says.

Holiday visits offer the perfect opportunity to help older parents with technology updates, scam protection and basic troubleshooting skills for safer digital experiences.

Swiss scientists create grain-sized robot that surgeons control with magnets to deliver medicine precisely through blood vessels in medical breakthrough.

Researchers exploited WhatsApp's API vulnerability to scrape 3.5 billion phone numbers. Learn how this massive data breach happened and protect yourself.

Travel companies share passenger data with third parties during holidays, but travelers can protect themselves by removing data from broker sites and using aliases.

Xpeng's humanoid robot moves so realistically that crowds believed it was fake, marking a major advancement in robotics technology ahead of 2026 commercial launch.

Researchers discover phishing scam using invisible characters to evade email security, with protection tips including password managers and two-factor authentication.

iPhone and Android users can reduce battery drain and data usage by restricting Background App Refresh to Wi-Fi connections instead of mobile networks.

Scammers nearly stole an Apple account by exploiting the support system with authentic-looking tickets and phone calls, users can protect themselves with safety steps.

FoloToy restored sales of its AI teddy bear Kumma after a weeklong suspension following safety group findings of risky and inappropriate responses to children.

Threat intelligence firm Synthient uncovers one of the largest password exposures ever, prompting immediate security recommendations.

Viral video shared by Elon Musk shows Tesla's Optimus humanoid robots performing tasks from cooking to construction, garnering over 58.5 million views on social media.

Chinese hackers used Anthropic's Claude AI to launch autonomous cyberattacks on 30 organizations worldwide, marking a major shift in cybersecurity threats.

Apple's new Sleep Score feature gives you a rating for your nightly rest quality. Learn how to set it up on your Apple Watch and iPhone today.

Essential phone settings to enable before losing your device, including Find My network, location services and security features for iPhone and Android.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Cybersecurity research shows weak passwords remain a major threat, with simple patterns and number sequences putting millions of accounts at risk.

New Android malware BankBot YNRK silences phones, steals banking data and drains crypto wallets automatically. Learn how this advanced threat works.

FDA approves first human trial for Paradromics' brain-computer interface that could restore speech for paralyzed patients through neural technology.

New phishing platform QRR targets Microsoft 365 users across 1,000 domains in 90 countries. Learn how to spot fake login pages and protect your accounts.

OpenTable now uses AI to track your dining habits and share insights with restaurants. Learn what data they collect and how to protect your privacy.

Google's discontinued Nest thermostats still secretly upload home data to company servers despite losing smart features, raising serious privacy concerns.

New Android malware NGate steals NFC payment codes in real-time, allowing criminals to withdraw cash from ATMs without your card. Learn protection tips.

DoorDash confirms data breach exposing customer names, emails, addresses after social engineering attack. Learn how to protect yourself from scams.

Presentations and Sales Automotive Detailers

Small Business