So often small service businesses fail to exploit niches, which have little if any competition. I know as I built my companies we always tried to identify all the market niches and go after them. We were not always able to succeed at everything, occasionally we would fail; it happened more than I would care to admit, but those are lessons learned. The best way to get to success is to learn from the challenges of the past and so in my office I have a huge trashcan, bigger than any executive you will ever meet. And it is always full. That's okay. Let me tell you about one of the more successful niches we discovered in the pressure washing business; tractor cleaning.
This is a great market; there is so much work with all the new environmental laws and the expanding population base and economy. www.tractorwashguys.com . One problem we had back when we got into the market was that Greenspan and the Fed had been raising the rates so new home starts started to decline and many new developments have been put on hold. This was 10-years ago in a different economy and a different market. It also affected the building Industry and the price of off road diesel fuel was up. Interesting we see the same things happening now today, but a slightly different result as home sales are still going even though the economy is showing a slow down in some sectors.
There is no need to wash tractors, which are sitting, idle or dormant and when we started into the business of heavy equipment cleaning this is where we were at, so we started by offering this franchise as a module to our franchisees of truck wash guys www.truckwashguy.com . Since it is similar in nature the type of cleaning done, plus all the companies who own tractors also own trucks to move them, water trucks, and other units, which the truck wash guys would normally wash. So it made sense to go after this niche even in a down economy at the time. Also it made sense to look at agricultural tractor cleaning because no matter what the economy does people have to eat, right? We decided to offer this franchise module with a separate franchise agreement for another $3,000.00 only. This covered our cost to train the franchisee for one week in Butte MT washing tractors at the mines, specifically Sunlight Gold Mine, kind of funny if you think about it; we will train you for one week at a gold mine?
In Heavy Equipment cleaning there is allot of important information they must know and safety issues are very unforgiving when working around heavy equipment. The only real qualifications in the tractor wash guys business are that the franchisee be a man type man or a tuff woman. A young executive college type student may not like this type of work. The money is very good. I remember times earning nearly $3,000 on a weekend cleaning tractors working 24 hours a day for two days and getting greasy to the point you could not tell what nationality I was. Well, if you have not guessed it I am a white guy, but if you saw me with a bunch of black guys you would swear I was one of the brothers. At night you are working with steam and in a giant cloudbank of sauna type fog. When you cool down you are soaked, greasy and tired. It is like the playing football in the mud with a bunch of brutes, which do not care about pain. So it takes a real tough person. But the money is great. Obviously this is not the same person type who comes to your parking lot to detail your BMW who wears varneys and Nike High Tops.
We do all kinds of equipment and also strip paint for refurbishing, and detailing cabs for equipment auctions. I started this business because the demand is high for quality companies who can provide this type of service. Generally the types of independents who do this type of steam cleaning are not understanding of how to go about the business aspect of it. Many of the new corporate farmers run them like HMOs and the large construction companies have procedures and insurance requirements. They can no longer hire the company who rolls up chewing tobacco and says, "Y'ALL need them things kleen or naut?" They have the OSHA to deal with and the NPDES Requirements and the EPA screaming down their neck. There is just no way to hire the independent guy who cannot follow the rules. We know the way to do it. Give me a hard worker and we will give him a great franchise cleaning equipment and tractors, I use to say. We have been perfecting this co-brand for two years and have brought several people onto our team who have helped. It needs to be its own franchise.
It is a market sector overlooked but is necessary and anyone in the pressure washing business needs to look into this niche. A new Caterpillar engine cost in excess of $65,000.00 it cannot over heat, which is what happens if the radiator flanges are not kept free from dirt and grease. Also the blades on scrappers have to be replaced and welded on and cannot be welded when they are all greasy. Welders make $80.00 per hour so they do not want them cleaning equipment. Most heavy equipment pressure washing companies make well in excess of $100.00 per hour. There are so many reasons to clean equipment including the fact that operators are Union and do not have to work in unfair conditions around greasy walk ways which cause safety issues or in a dust ridden cab or be exposed to unnecessary fire hazards or unsafe conditions. Also is the railroad industry, major work available there. One of our franchisees worked for the railroad industry as a terminal rail master. We have the inside track to the purchasing process for the major railroads. Some of the contracts are intense. One we recently found out about was over 500,000 dollars on a two-year contract.
Pressure washing companies need to look into the heavy industry and equipment cleaning sector at plants, rail yards, ports, agricultural corporate farms, oil field services and heavy construction. I hope you have enjoyed today's pressure washing case study. Think on it.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.worldthinktank.net/wttbbs
apartment cleaning near Highland Park ..Pity parties are nothing new. In fact, we do it... Read More
Manufactured and Mobile Home owners know that the weather this... Read More
We hear a lot of talk about junk mail nowadays.... Read More
Are you a small business owner who wants to expand... Read More
You've always liked flowers and you think the idea of... Read More
Q: I have outgrown my home office and need to... Read More
One of the biggest excuses franchisees of home based and... Read More
How far away is the person you need to meet?We... Read More
Everything starts with a business plan: If you don't have... Read More
Auto Detailing: Maintaining A Commercial Carpet ExtractorYou should drain your... Read More
The Dynamics of Daylight Savings Time changes the way we... Read More
TRUTH IN THE LAWN MOWING INDUSTRYWe do not wish to... Read More
A suggestion box is a really good idea for your... Read More
The easiest way to lift profits is to cut the... Read More
How do you find the best business partners?Finding a good... Read More
Do you like animals? Would you like to work for... Read More
Once you've decided to incorporate your small business the next... Read More
You may be in Mail Order, Direct Mail, or you... Read More
Many have not experienced a fire up close. One year... Read More
In a perfect world, starting a small business would be... Read More
Essentially there are 5 tremendously powerful methods to make money... Read More
So what exactly is a "Small Business Lone Ranger?" A... Read More
After over thirty years advising small business it still comes... Read More
Does your small business have a banking and credit card... Read More
Pardon my enthusiasm, but a large part of your small... Read More
cleaning lady near Arlington Heights ..There are several well-known truck washes in the Great State... Read More
Your business account comes with an ATM, Debit card. Pick... Read More
As a Boat Detailing Specialist, you may want to offer... Read More
If you plan to upgrade your workshop into an Authorized... Read More
Researching information for a recent business plan, I came across... Read More
The Workers' Compensation situation in this country is unbelievable. Why,... Read More
Competition in the business world is often viewed as a... Read More
Many times small businesses want to expand their businesses and... Read More
There is a Batting Cages Business for those people who... Read More
If you run a pressure washer business you need complete... Read More
As a teenager I worked for my father's small business.... Read More
Are you thinking of starting a small pressure washer business... Read More
TACTIC #1 -- Never simply slash your prices, unless you're... Read More
If you don't know what a Virtual Assistant (or VA)... Read More
Providing high quality customer service is a must for any... Read More
Just recently, I took a break and caught "The Return... Read More
Why does a good business relationship rely on having some... Read More
Think the best way to get more customers is to... Read More
Canon City, Colorado is known for it's 6 Prisons; State... Read More
If you are worried about how many different business cards... Read More
Since you own a business you probably have liability insurance... Read More
Seventy percent of US households use the web when shopping... Read More
Here are some useful tips on what to consider before... Read More
During the California Recall Election, I was very interested. Without... Read More
Q: I will be retiring this year at age 60... Read More
Small Business |