Home
>
Small Business
>
Promote Yourself More Successfully

Promote Yourself More Successfully

One of the great challenges for independent professionals and small businesses, especially when starting out, is generating visibility to ultimately lead to generating sales.

One of the specific challenges, I have found, is knowing what to say about yourself and your operations and services when asked "so what do you do?"

? Have you ever stumbled over your words when asked what you do?

? Have you ever received the response, "Oh, I see", followed by silence?

? Do you ever feel as though you do not know what to say about yourself?

I am reminded of the 'elevator speech theory' (I do not know to whom to attribute its invention), which simply poses "if you were in a lift that opens on the tenth floor and in walks Bill Gates who asks what you do ? what would you say, and you have only until the elevator gets to the bottom?"

I have personally struggled with this at times, and equally have found that when I get it right, results flow ? which initially could be as simple yet important of getting more time to converse with the person asking the question of you.

A great resource I have used to achieve greater results, is the Marketing Plan Workbook from Action Plan Marketing, authored by Robert Middleton.

This FREE workbook, which can be accessed through globizdev.com details a range of excellent strategies to market yourself, including how to deal with the elevator speech concept.

By using the techniques within this FREE publication I have been able to clearly articulate what I do; present an 'elevator speech' concisely and in the language that opens up further conversation; increased by success at gaining appointments with key decision makers ? all of which has led to an increase in revenue.

The Marketing Plan Workbook takes you through a range of exercises to assist you attract, and keep, new clients. By working through this 24-page workbook, you will:

1. Develop a core marketing message

2. Learn to 'say' your core marketing message

3. Develop an executive summary for your business

4. Develop a set of marketing options ? web, print, speaking, writing

5. Refine a range of sales techniques for your business

Will the Marketing Plan Workbook guarantee your success? Of course not ? your success is up to you.

From my personal experience in using this workbook, and by further investing in other Action Plan Marketing products, I have certainly seen a growth in my success. It was up to me, but why do it alone, when such excellent tools exist.

Get your FREE Marketing Plan Workbook at globizdev.com under Additional Resources For You.

Promote yourself more successfully meldunn.com.au

Mel Dunn is Managing Director of Global Business and Development Solutions, which works with individuals and organisations that are committed to business success and the success of others. We work globally and locally and focus on providing sustainable solutions for our clients.

We offer a range of services including:

? Proposal and tender development

? Technical assistance

? Research and strategy development

? Quality review of submissions

? Market entry support

? Partner identification

? On-ground representation

meldunn.com.au

cheapest limo Akin .. Lockport Chicago limo O’Hare

In The News:

Tech expert Kurt “CyberGuy" Knutsson says using outdated computers and software leaves them vulnerable to security risks and malware.

Tech expert Kurt “CyberGuy" Knutsson reveals how WalkON enhances walking and jogging with sensors and artificial tendons.

Old-fashioned check fraud is back in style, quintupling over the past year. Here are a few low-tech, practical means of protecting yourself.

Tech expert Kurt “CyberGuy" Knutsson discusses how 600,000-plus records, including checks and property data, were left exposed online by an information service provider.

That weird text from a friend may actually be from a hacker. Kurt “CyberGuy" Knutsson tells you what signs to look out for.

Scammers can wreak havoc on your life just by having your phone number. Kurt "CyberGuy" Knutsson addresses how to avoid becoming a victim.

PongBot is an artificial intelligence-powered tennis robot and a smart training partner available to play 24 hours a day, seven days a week.

Kurt "CyberGuy" Knutsson explains how to update your iPhone to add Apple Intelligence, which he says can transform your interactions with your phone.

University scientists have trained a robotic surgical system to do work with the skill of human doctors, possibly transforming the future of surgeries.

As more companies implement artificial intelligence for daily tasks, some industry leaders are working to push back against certain aspects of the technology.

Tech expert Kurt “CyberGuy" Knutsson says the Batagaika crater in Siberia expands 35 million cubic feet yearly due to thawing.

While fewer than 30% of farmers reportedly use emerging technologies like artificial intelligence, experts believe AI could help producers and farmers make food quicker and more efficiently.

Amazon becomes a prime target of scammers during the holiday shopping season trying to steal Social Security numbers, bank information and Amazon credentials.

Spammers have found a way to target Spotify playlists and podcasts to push pirated software, cheat codes for games and spam links and malware sites.

Sharing information online like your vacation plans and relationship status can make you a target for scammers; here's what to avoid posting to keep yourself safe.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Kurt "CyberGuy" Knutsson explores six sneaky holiday season gift card tricks, providing tips on how to outsmart scammers trying to rip you off.

Apple Watch's Translate app gives you your own personal interpreter, allowing you to have live two-way conversations in up to 20 different languages.

With kids facing a seemingly increasing amount of threats from creeps on the internet, here's how you can respectfully ask people not to post photos of your children on social media.

Tech expert Kurt “CyberGuy" Knutsson reveals how to regain your Facebook access if you get hacked or locked out.

Kurt “CyberGuy" Knutsson explains how to safeguard retirement accounts from cyber threats with a VPN: encryption, anonymity, secure access.

I’m going to Europe soon, and planning my trip was a breeze. Yes, really! AI did a big chunk of the work for me — and it can help you plan your next getaway, too.

Tech expert Kurt “CyberGuy" Knutsson says North Korean hackers hide malware in macOS apps, bypassing Mac security checks.

Kurt “CyberGuy" Knutsson reveals how iPhone’s new Automatic Mic Mode adjusts settings for optimal call quality automatically.

Jeff Hancock, an expert on AI and misinformation, has been accused of fabricating an expert declaration by citing a study that was allegedly made up by AI.

Promote Yourself More Successfully

Small Business