Small Business Marketing, According to Seinfeld

What could Seinfeld possibly have to do with marketing a small business? As it turns out, all small business owners could take a few lessons from the show that brought us such popular phrases as "Man Hands" and "master of your domain".

The Coffee Shop ? Jerry, George, Kramer, and Elaine spent countless hours in the coffee shop, talking about "nothing." You should spend some time there as well, but instead of talking about your parents or your date last night, get together with other small business owners and talk about your respective business and marketing activities. Many of you already participate in local business clubs and organizations, but the feedback and shared ideas that are generated in an informal business chat over a coffee are often the most valuable. My "coffee shop group" consists of 3 small businesses owners from different industries. Between us, we generate great marketing ideas for each other or in my case, new topics for small business articles. You can easily gather a few small business owners together for this type of meeting. Just be sure they are not competitors!

The Short-Term Relationship ? It seemed that every Thursday, Jerry was dating a different woman. In fact, outside of Elaine he rarely dated a woman for any length of time. Jerry understood that sometimes, you don't want to be tied down to a long-term relationship. The same rule applies to your small business marketing activities. Too many small businesses get drawn in to long-term advertising relationships by committing to a certain amount of advertising in exchange for a discount. Those who sell advertising try to convince business owners that you can't evaluate a particular form of advertising based on just a small sampling period, and thus a longer contract is required. This is simply not true. In the small business world, ads must at least pay for themselves before you agree to investigate any long-term advertising commitment. You're not building the next mega conglomerate (not yet, anyway), so ad money that doesn't produce a positive ROI is wasted money. Jerry understood that if the early part of the relationship wasn't perfect, the rest was bound to go downhill. Apply that rule to your marketing and advertising purchases and you'll maximize the effectiveness of your advertising. If it works on a sample basis, consider a long term plan. If it doesn't work in the short term, give them the "it's not you, it's me" routine and move on.

The Superman Effect ? Did you know that Superman appears or is mentioned in every Seinfeld episode? It's true, largely because Jerry kept a Superman figurine in his apartment that popped up in the background numerous times during each episode. For small business marketers, Jerry's Superman equates to your core business. With so many marketing opportunities to consider, it's easy to lose sight of your primary business in pursuit of new revenue streams. Unfortunately, this can often leads to the collapse of your business. Take a page out of Jerry's book, and be sure to keep your core business (your "Superman") a part of everything you do, even if it is only in the background. Every opportunity and every possible marketing strategy that you consider must relate back to your core product/service offering to ensure the continuity of your business. Don't allow yourself to become so sidetracked that you end up chasing marketing opportunities that detract from your current strengths. When evaluating a new business opportunity, ask yourself "How will this new marketing or business idea impact on my core business?" before you begin a new marketing venture.

The next time you are watching a Seinfeld Rerun, be sure to look for the hidden small business tips in each episode. You might find that it wasn't a show about nothing after all.

About The Author

Will Dylan is the Author of Small Business Big Marketing and owner of www.marketingyoursmallbusiness.com. Will also offers article and news release writing services through his website. You can contact Will at www.marketingyoursmallbusiness.com

disinfecting cleaning services Arlington Heights ..
In The News:

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.
ChatGPT data breach exposes personal info of users through partner Mixpanel. OpenAI confirms names, emails compromised in security incident.
Android rolls out Emergency Live Video for 911 calls, letting dispatchers see real-time scenes during emergencies. Great for holiday travel safety.
Malicious Chrome and Edge extensions collected browsing history, keystrokes and personal data from millions of users before Google and Microsoft removed them.
Google's new Call Reason feature lets Android users mark calls as urgent before dialing, displaying an urgent label to recipients using Phone by Google app.
Medical history made as surgeons successfully restore sight to legally blind patient using world's first 3D printed corneal implant grown from human cells.
Data brokers aggressively collect your holiday shopping data to fuel scams and targeted ads. Learn how to delete your digital profile before 2025 starts.
Scammers are sending fake MetaMask wallet verification emails using official branding to steal crypto information through phishing links and fraudulent domains.
Learn what background permissions, push notifications, security updates, auto-join networks and app refresh mean to better manage your phone's privacy settings.
Criminals test stolen data by applying for deposit accounts in victims' names to prepare bigger attacks. Learn why banks won't share fraud details.
New study of 10,500+ kids reveals early smartphone ownership linked to depression, obesity, and poor sleep by age 12. Earlier phones mean higher risks.
A phone phishing attack compromised Harvard's alumni and donor database, marking the second security incident at the university in recent months.
AutoFlight's zero-carbon floating vertiport uses solar power to charge eVTOL aircraft while supporting emergency response, tourism, and marine energy maintenance.
A new phone return scam targets recent buyers with fake carrier calls. Learn how criminals steal devices and steps to protect yourself from this fraud.
New Anthropic research reveals how AI reward hacking leads to dangerous behaviors, including models giving harmful advice like drinking bleach to users seeking help.
The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.
Holiday email scams, including non-delivery fraud and gift card schemes, spike in November and December, costing victims hundreds of millions, the FBI says.
Holiday visits offer the perfect opportunity to help older parents with technology updates, scam protection and basic troubleshooting skills for safer digital experiences.
Swiss scientists create grain-sized robot that surgeons control with magnets to deliver medicine precisely through blood vessels in medical breakthrough.
Researchers exploited WhatsApp's API vulnerability to scrape 3.5 billion phone numbers. Learn how this massive data breach happened and protect yourself.
Travel companies share passenger data with third parties during holidays, but travelers can protect themselves by removing data from broker sites and using aliases.
Xpeng's humanoid robot moves so realistically that crowds believed it was fake, marking a major advancement in robotics technology ahead of 2026 commercial launch.
Researchers discover phishing scam using invisible characters to evade email security, with protection tips including password managers and two-factor authentication.
iPhone and Android users can reduce battery drain and data usage by restricting Background App Refresh to Wi-Fi connections instead of mobile networks.
Scammers nearly stole an Apple account by exploiting the support system with authentic-looking tickets and phone calls, users can protect themselves with safety steps.

Money Series 1: Who Takes Your Money

Your business is making profits, but where is the cash?... Read More

Beating the Small Business Cash Flow Blues

Small business owners can relieve a lot of their own... Read More

Motorizing for Profit - The Craftsmen Have Left the Building

In the summer, I can't drive two blocks without seeing... Read More

Does Your Company Have a Business Image Manual

Every business regardless of size needs a "Business Image Manual"... Read More

How to Use Graphs and Charts in Your Business Plan

Many people ask how many graphs or charts they should... Read More

What To Consider Before Buying A Franchise

Here are some useful tips on what to consider before... Read More

When to Say NO!

When is it a good thing to say no to... Read More

Mobile Car and Truck Washing Vehicle Placement

To maximum potential profits and dollars in a mobile washing... Read More

One Of The Best New Business Opportunities May Be Right In Your Home - A New Daycare Business

The day care industry is expanding. There are now more... Read More

Franchising in The Middle East There Will Bring Significant Opportunity for US Based Franchisors

As stability emerges in the Middle East there will be... Read More

Why You Need A Virtual Assistant

How much is your time really worth? Is it worth... Read More

7 Essentinal Resources for Small Business

So you want to start a business but you don't... Read More

Boy oh Boy, The Obstructions and Obstacles

The bad things starts with the letter 'O'?.like Obstacles, Obstruction,... Read More

Wichita Kansas is a Great Place to Run a Business

We love Wichita because it has great all round weather... Read More

How to Sponsor an Event for Fun and PROFIT

How do you sponsor an event and get personal introductions... Read More

The Single Most Powerful Small Business Marketing Tool On The Planet

Let me get right to the point. The single most... Read More

Get Approved for a Franchise

Deciding to start your own franchise is just one of... Read More

Creating a Power Plan

Part of the power plan is making sure you have... Read More

How to Protect Yourself & Your Business

As a business owner, you already know how important it... Read More

Slip And Fall Professionals; Service Businesses

Since you own a business you probably have liability insurance... Read More

Self Serve Car Washes in the United States

In the 2003 Auto Laundry News Survey it was determined... Read More

Arent Small Businesses Lucky?

Why? Because they have access to world class public relations... Read More

De-Ionization Decisions in Mobile Car Washing

Many mobile car wash operators would like to add de-ionized... Read More

New Habits, Rebounding Economy Help To Sell Giftware and Collectibles

Just a few years ago, when one thought of a... Read More

How to Get Maximum Results With Minimum Effort

Get maximum results with minimum effort. Sounds great doesn't it?... Read More

bathroom cleaning service Mundelein ..