Small Business Marketing, According to Seinfeld

What could Seinfeld possibly have to do with marketing a small business? As it turns out, all small business owners could take a few lessons from the show that brought us such popular phrases as "Man Hands" and "master of your domain".

The Coffee Shop ? Jerry, George, Kramer, and Elaine spent countless hours in the coffee shop, talking about "nothing." You should spend some time there as well, but instead of talking about your parents or your date last night, get together with other small business owners and talk about your respective business and marketing activities. Many of you already participate in local business clubs and organizations, but the feedback and shared ideas that are generated in an informal business chat over a coffee are often the most valuable. My "coffee shop group" consists of 3 small businesses owners from different industries. Between us, we generate great marketing ideas for each other or in my case, new topics for small business articles. You can easily gather a few small business owners together for this type of meeting. Just be sure they are not competitors!

The Short-Term Relationship ? It seemed that every Thursday, Jerry was dating a different woman. In fact, outside of Elaine he rarely dated a woman for any length of time. Jerry understood that sometimes, you don't want to be tied down to a long-term relationship. The same rule applies to your small business marketing activities. Too many small businesses get drawn in to long-term advertising relationships by committing to a certain amount of advertising in exchange for a discount. Those who sell advertising try to convince business owners that you can't evaluate a particular form of advertising based on just a small sampling period, and thus a longer contract is required. This is simply not true. In the small business world, ads must at least pay for themselves before you agree to investigate any long-term advertising commitment. You're not building the next mega conglomerate (not yet, anyway), so ad money that doesn't produce a positive ROI is wasted money. Jerry understood that if the early part of the relationship wasn't perfect, the rest was bound to go downhill. Apply that rule to your marketing and advertising purchases and you'll maximize the effectiveness of your advertising. If it works on a sample basis, consider a long term plan. If it doesn't work in the short term, give them the "it's not you, it's me" routine and move on.

The Superman Effect ? Did you know that Superman appears or is mentioned in every Seinfeld episode? It's true, largely because Jerry kept a Superman figurine in his apartment that popped up in the background numerous times during each episode. For small business marketers, Jerry's Superman equates to your core business. With so many marketing opportunities to consider, it's easy to lose sight of your primary business in pursuit of new revenue streams. Unfortunately, this can often leads to the collapse of your business. Take a page out of Jerry's book, and be sure to keep your core business (your "Superman") a part of everything you do, even if it is only in the background. Every opportunity and every possible marketing strategy that you consider must relate back to your core product/service offering to ensure the continuity of your business. Don't allow yourself to become so sidetracked that you end up chasing marketing opportunities that detract from your current strengths. When evaluating a new business opportunity, ask yourself "How will this new marketing or business idea impact on my core business?" before you begin a new marketing venture.

The next time you are watching a Seinfeld Rerun, be sure to look for the hidden small business tips in each episode. You might find that it wasn't a show about nothing after all.

About The Author

Will Dylan is the Author of Small Business Big Marketing and owner of www.marketingyoursmallbusiness.com. Will also offers article and news release writing services through his website. You can contact Will at www.marketingyoursmallbusiness.com

post construction cleaning Deerfield ..
In The News:

OpenAI announced upgrades for its ChatGPT Images platform on Tuesday, saying the program can now make more precise edits and produce images more quickly.
Chrome for Android now turns web articles into AI-powered podcast conversations. Get hands-free browsing with Google Gemini's natural audio summaries.
LastPass faces $1.6 million fine from U.K. regulators after 2022 data breach exposed 1.6 million users. Password manager failed proper security controls.
Petco disclosed a data breach exposing customer Social Security numbers, financial account details, and driver's license information due to a software error.
Baseball teams can now analyze complete swing mechanics in normal training environments using Theia's markerless AI system that processes standard high-speed footage.
Smart home hacking fears overblown? Expert reveals real cybersecurity risks and simple protection tips to keep your connected devices safe from hackers.
MIT develops needle-free glucose monitor using light technology. Revolutionary device could replace painful finger pricks for diabetes management.
The ClickFix campaign disguises malware as legitimate Windows updates, using steganography to hide shellcode in PNG files and bypass security detection systems.
Researchers from Osaka Metropolitan University designed a 21-foot dome that combines aquaculture and hydroponics to create a self-sustaining urban food system.
The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.
ChatGPT data breach exposes personal info of users through partner Mixpanel. OpenAI confirms names, emails compromised in security incident.
Android rolls out Emergency Live Video for 911 calls, letting dispatchers see real-time scenes during emergencies. Great for holiday travel safety.
Malicious Chrome and Edge extensions collected browsing history, keystrokes and personal data from millions of users before Google and Microsoft removed them.
Google's new Call Reason feature lets Android users mark calls as urgent before dialing, displaying an urgent label to recipients using Phone by Google app.
Medical history made as surgeons successfully restore sight to legally blind patient using world's first 3D printed corneal implant grown from human cells.
Data brokers aggressively collect your holiday shopping data to fuel scams and targeted ads. Learn how to delete your digital profile before 2025 starts.
Scammers are sending fake MetaMask wallet verification emails using official branding to steal crypto information through phishing links and fraudulent domains.
Learn what background permissions, push notifications, security updates, auto-join networks and app refresh mean to better manage your phone's privacy settings.
Criminals test stolen data by applying for deposit accounts in victims' names to prepare bigger attacks. Learn why banks won't share fraud details.
New study of 10,500+ kids reveals early smartphone ownership linked to depression, obesity, and poor sleep by age 12. Earlier phones mean higher risks.
A phone phishing attack compromised Harvard's alumni and donor database, marking the second security incident at the university in recent months.
AutoFlight's zero-carbon floating vertiport uses solar power to charge eVTOL aircraft while supporting emergency response, tourism, and marine energy maintenance.
A new phone return scam targets recent buyers with fake carrier calls. Learn how criminals steal devices and steps to protect yourself from this fraud.
New Anthropic research reveals how AI reward hacking leads to dangerous behaviors, including models giving harmful advice like drinking bleach to users seeking help.
The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Self Serve Car Washes in the United States

In the 2003 Auto Laundry News Survey it was determined... Read More

Setting Up a Pressure Washer Rig to Clean Concrete

Maximum efficiency in the cleaning industry is a key to... Read More

Why Small Businesses Fail (or Fail to Thrive)

Tammy, a skilled and gifted horticulturist, called me to discuss... Read More

Looking for a New Office Chair?

Perhaps you are building a new home office or you... Read More

Accounting and Billing Procedures for Small Business

No matter how small your small business is, it is... Read More

Starting a Small Business? ?Tips from a Veteran

Congratulations, you are starting a small business! You are taking... Read More

Truck Detailing Shop Business Case Study

As an entrepreneur you can learn a lot by following... Read More

Small Business Mistakes: Are You Making Enough of Them?

That's right ? are you making enough mistakes in your... Read More

Site Selection - Slice of Life, A Car Wash and Detail Center DownTown

There is a continual trend we are seeing which I... Read More

Five Simple Software Tips for Small Business Owners

The start of a new year is a time for... Read More

Using Holidays to Put Some Extra Cheer in Your Cash Box

No matter your age or station in life, we all... Read More

Comparing Boston Area for a mobile car wash business

The Boston suburbs seem to be rich with possible locations... Read More

Professional House Cleaning - The Dirty Little Secret

Are you tired yet of all the books out there... Read More

Starting An E-Commerce Business: Baby Steps

Starting your own e-commerce business can be quite the adventure.... Read More

Five Quick Ways to Speed Up Cash Flow

At one point or another, almost every business runs short... Read More

Employee Relations Manual Sample Outline

Most smart entrepreneurs and all large corporations have Employee Relations... Read More

Franchising Companies Relationship Strategies

Franchising Corporations need to maintain an iron fist when it... Read More

7 Tips To Improve Your Cash Flow

Cash is King?That is what everyone tells us and it... Read More

Financial Fundamentals - What Every Small Business Owner Should Know!

Business owners rarely go into business to deal with the... Read More

Pressure Washing Companies; Pricing Dock and Deck Cleaning

If you own a Pressure Washing Company and wish to... Read More

Are You Running Your Business or Is Your Business Running You?

Being a small or home-based business owner can be loads... Read More

3 Ways To Make Certain Your Business Fails

Most small businesses incorporated in 2005 will fail by the... Read More

You Dont Yet Know What You Dont Know

Someone new to business ownership recently told me, "Before I... Read More

The 5 Habits of Highly Successful Small-Business Owners

Have you ever wondered what the difference is between a... Read More

The Number of Pages in the UFOC in Franchising is Still Growing Today

Today required franchise disclosure documents are over 200 pages generally.... Read More

Airbnb cleaning service Bannockburn ..