"What do you do?" It just might be one of the most asked questions there is, at least here in America.
Are you prepared to answer this question and make a positive impression for your business at various networking (and social) events you attend?
How about this one... When you go to a business event and everyone in the room gets to make a 30-second introduction, do you feel like you know how to gain attention and interest from any potential prospects or referral sources in the room?
Just how important are your first words?
Being prepared for these two most common small business scenarios can literally mean the difference between great marketing success and ongoing marketing frustration.
You know you need to be out there getting the word out about you and your services. But, if you're not sure how to command attention and interest in what you have to offer, you're missing way too many opportunities to connect with potential prospects.
I'd like to share a couple of stories of both struggle and success with you to try and illustrate the power of being able to verbally express yourself in these common business situations. Names are not shared to protect the innocent, but the stories are real. I'd challenge you to see if maybe you see yourself at all in these scenarios.
Story of Struggle
I was meeting with an individual who had been in business for himself for eight or nine months. When I asked him what sort of marketing initiatives he had been pursuing, he said he'd been devoting all of his efforts to networking.
He had joined a number of networking organizations (several to the tune of $200 to $300), but was very frustrated that he had not acquired one single client in that time. He had received a couple of referrals, but none of them had produced any results for his business.
So I asked him what his approach had been for talking with folks and for introducing himself to groups. He told me that he thought it was important to make sure people understood the breadth of services his company could offer and the depth of his extensive experience in helping organization enhance their processes and productivity (blah, blah, blah).
The primary goal was to set up a demonstration meeting to show the prospect the power of the tools and resources he had at his disposal.
Unfortunately, this approach was doing nothing to make him unique or memorable to those receiving his message.
So again I'll ask you, how important are your first words? Be honest. Have you ever experienced any thing like this for yourself and your business?
Story of Success
A financial advisor was at a networking group that he had been attending for several months. He enjoyed the group even though he had not received any business, not even any leads, as a direct result of his involvement.
We had been working together on coming up with more attention getting ways to introduce himself to such groups. Part of the problem he felt was that people hear that he's a financial advisor and the conversation ends.
If that's not what they're looking for, or they think they already have it taken care of, then there's no need to inquire further.
But tonight was different. He decided to change things up and stay away from his normal bland introduction of name, title, and company.
When it came time for his 30-second introduction, he said something to this effect:
"You know, when I introduce myself as a financial advisor, the most common obstacle I face is that people think they already have it taken care of.
But it's interesting. Because when I do get a chance to sit down and talk with someone about comprehensive financial planning, I'd say 90% of them learn something. And they figure out that, in fact, they don't have everything taken care of and they're usually dropping the ball in one or more areas of their planning."
He really believed this statement, but it was the first time he'd ever expressed it like this.
The net result was that four or five people approached him before the event was over to see if they could talk to him and learn more. Two of them wanted to schedule an appointment with him because they said they weren't sure they had everything taken care of.
How important are your first words?
I hope you get the picture of just how powerful your ability to verbally express yourself in these most common business scenarios can be. Nail it and you'll be able to start attracting attention and interest for yourself. Flounder with it and you'll likely only achieve marketing invisibility.
(c) - Kevin Dervin, KPD Marketing
About the Author:
Kevin Dervin is focused on helping small businesses that are ready to grow, but struggle with how to consistently attract more clients. Visit http://www.proven-small-business-marketing-solutions.com for more great marketing information you can put to use in growing your business today.
Find Kevin's Kansas City based KPD Marketing practice at http://www.proven-small-business-marketing-solutions.com and subscribe to his free ezine called ABCD Grow.
Wood Dale Chicago prom limo .. Lockport Chicago limo O’HareWhere would a business be without a business plan? A... Read More
SBIR vs. STTR: If you are participating in the SBIR... Read More
As stability emerges in the Middle East there will be... Read More
When is advice free and when should you charge for... Read More
Before you start a business we encourage you to prepare... Read More
What does buying a fat pig have to do with... Read More
Running a small business requires many skills. However, to do... Read More
Like most regulatory bodies in the United States, the Federal... Read More
Are you a small business owner who wants to expand... Read More
Anyone who is serious about washing aircraft as a full... Read More
It behooves every professional mobile auto detailer to stay up... Read More
Having a successful business means also having a good working... Read More
If you really want to earn more money with your... Read More
The Dynamics of Daylight Savings Time changes the way we... Read More
When should you leverage the relationship?Leveraging sometimes brings a negative... Read More
No matter how small your small business is, it is... Read More
There is a great deal of abuse going on in... Read More
What is Business Valuation? The term business valuation is the... Read More
Many companies wish to expand and a few wish to... Read More
Many investors and business ethics professionals are calling for more... Read More
If you're anything like me then you dislike with a... Read More
Many small companies work very hard to get new accounts.... Read More
Debt collection letters--an overview"Debt collection letter" in the singular may... Read More
TRUTH IN THE LAWN MOWING INDUSTRYWe do not wish to... Read More
There are many factors to be considered when you are... Read More
Antigo wedding limo ..How to identify future solutions and opportunities?Your power page, if... Read More
Do You Really Need a Toll-Free Number for Your Business?... Read More
Never underestimate the power of perception! Perception plays a major... Read More
Due to the over regulation in the Franchising Industry and... Read More
As small business managers, we juggle limited resources in a... Read More
Franchising companies often use Business Broker to help attain sales... Read More
Auto Detailing: Maintaining A Commercial Carpet ExtractorYou should drain your... Read More
You've probably heard the statistic that 95% of small businesses... Read More
When should you leverage the relationship?Leveraging sometimes brings a negative... Read More
Why should you always maintain a good report with a... Read More
How careful are you with the data you collect from... Read More
There is a continual trend we are seeing which I... Read More
The following are six essential skills to business success. You... Read More
Like most regulatory bodies in the United States, the Federal... Read More
Q: Is the online world the best place to sell... Read More
Microfiber cleaning towels have been around for about ten years... Read More
Small businesses need Public Relations, possibly more than large corporations,... Read More
Many of us have noticed how some nearby communities seem... Read More
Are you a motivational speaker who consistently gets rave reviews... Read More
Yes, that IS security when nobody can downsize you because... Read More
When you go into business for yourself, there are many... Read More
The last time I spoke and went into a bit... Read More
I love lists. I make them for everything. And I'm... Read More
Do you know what your genius work is? It's the... Read More
Database Problems in MarketingI have been working on a direct... Read More
Small Business |