Small businesses need Public Relations, possibly more than large corporations, to put them on the map. If you consider that time is money, however, you may find that handling your own public relations is a daunting task and not necessarily worth the monetary savings. Here are some ideas of how to get the best bang for your PR buck by thoughtful outsourcing:
Use your business library. If you are savvy enough to identify the best media for your primary target audience, your local library or the nearest city library near your very small town has valuable informational tools to assist you at every turn. The librarian is a public resource that your tax dollars pay for anyway.
Having identified your target media, find a PR agency that charges by placement success instead of a standard six months or yearly contract. In that way, you can share the PR burden by supplying the media to be targeted, and pay only for premier hits. Besides, if the placement is impressive enough, you can put it on your website, and get incredible mileage from it.
Market your business service or product in the corporate fashion with mat features to print and online newspapers nationwide at half the price. A young service like Points of Persuasion Syndicate provides PR preformatted newspaper features free to editors nationwide. Their columns get printed exactly as written when the mentions are subtle and useful for the publication's reader. These trademarked, non-copyrighted features are picked up regularly by suburban daily and weekly papers, and remain on P-O-P-S' editorial website for six months to a year for instant downloads.
People talk of Public Relations as free compared to the expense of advertising. PR is never free but used strategically, it is more believed than its more costly brethren. Each time a placement is made your business is getting the endorsement of the editor of the publication, or host of the radio and TV show. The public depends on these consumer advocates to help them make the decisions important to them and their families.
Myrna Greenhut is currently president of P-O-P-S, a service designed to supply incremental PR impressions for companies, Associations and PR agencies. As a consumer product publicist, she has been with numerous independent and advertising affiliated PR agencies like The Rowland Company, Ogilvy & Mather, Cairns & Associates, D-A-Y as well as having done major freelance PR projects for Avon Products Incorporated.
executive chauffeured services Bradford .. Madison to Airport carSome of the very qualities that attract people to the... Read More
In today's economic climate, the first priority for the small... Read More
There's been a recent rise in the number of elderly... Read More
Have you been searching for the perfect home-based business? I... Read More
There have been many great points raised on both sides... Read More
What is in an information plan?Before you even meet with... Read More
Whether your target audience is in your neighborhood or across... Read More
Did you know that satisfaction is the number one emotion... Read More
No, I'm not talking about gambling or dairy cows ?... Read More
Ok, you have successfully accomplished your dream of being the... Read More
Mr/Ms, 'not me' is often on holidays in your business.... Read More
First you have to start with knowing your budget and... Read More
No matter type of business you operate you've got to... Read More
If you're serious about wanting to start a business, the... Read More
Cash is the lifeblood of any business. As humans need... Read More
Every business plan book tells you how the Executive Summary... Read More
The Service-Disabled Veteran-Owned Small Businesses (SDVOSB) is a program that... Read More
Someone new to business ownership recently told me, "Before I... Read More
It is most fascinating to study how entrepreneurs spot opportunity... Read More
Have you ever heard the phrase, 'PREPONDERANCE OF PROOF'?I recently... Read More
A successful joint venture marketing effort is the goal of... Read More
Q: After years of dreaming about starting my own business,... Read More
While I was hard at work last week, an everyday... Read More
For really tough boat hull cleaning you will need to... Read More
Office support services can range from basic data entry to... Read More
O'Hare Chicago prom limo ..So you think you're not justified in taking time away... Read More
If you run a pressure washing business it is a... Read More
Becoming a contractor or sub-contractor for the U.S. government can... Read More
In today's fast paced marketplace it is easy to neglect... Read More
Mobile carwashing is hard work, it is tough on the... Read More
Car Wash Crime in the Hood. Apparently not everyone is... Read More
Are you a home or small business owner and you're... Read More
Over regulation of small business is so intense it is... Read More
Many ventures are faced with the challenging task of raising... Read More
Most pressure washing companies never look into some of the... Read More
Being a small or home-based business owner can be loads... Read More
According to the American Society for Aesthetic Plastic Surgery, since... Read More
On Monday the Department of Corporations in California revoked franchise... Read More
Everyone loves a good story. Whether it's the story of... Read More
Here are a few tips on how to hand out... Read More
Do you own a franchised business? Over 400,000 franchised businesses... Read More
Cash is King?That is what everyone tells us and it... Read More
Most smart entrepreneurs and all large corporations have Employee Relations... Read More
What could Seinfeld possibly have to do with marketing a... Read More
Want your small business to flip instead of flop?! Statistically... Read More
Everyday, customers and business owners are bombarded with billboards, logos,... Read More
In a world full of complications sometimes we overlook the... Read More
As you reflect on this year and prepare for next... Read More
-- Beyond Cold Calling, "Warm" Calling and Sending E-mails --Many... Read More
One overlooked individual in the process of taking a company... Read More
Small Business |