The 5 Traits of Baby Boomer Business Owners

As a practitioner and student of Small Business Marketing, I was recently contemplating ways to enhance my business. I found it fascinating to realize that over 95% of my customers and hot prospects were Baby Boomer's who own a small business.

With this group identified as my target demographic, it was important to understand them better. Who are these people? What attracted them to me? How can I work with them most effectively? I found the following five characteristics common among this growing group of women and men.

1.) These individuals often held high positions in the corporate or business world. Many were downsized or laid-off after a sale or merger. Some lost their position after a business failure. Others could no longer tolerate the dissatisfaction in their life and career. Their experiences have created the need to establish comfort and trust before doing business.

2.) During the mid 80's, the Baby Boomer's began to desire a deeper awareness of life's meaning. They found information that "felt right" and embedded a spiritual understanding in the fabric of their life. This understanding drives them today. As a result, the people and businesses they deal with must feel right before a commitment will be made to explore new ideas.

3.) Their prevailing goal and dream is to experience ultimate comfort and success without sacrificing personal freedom. Many are discovering security in the multiple streams of income concept and are open to fusion marketing. They want the time and money to enjoy leisure, travel and a high quality of life with family and friends. If these goals have not been achieved, Baby Boomer Business Owners will continuously seek new ideas and avenues to reach them.

4.) They are too vital to ever retire and are dedicated to their dreams.

Their options are: a). Sell an existing business for a huge profit. That profit is reinvested in a unique enterprise based on a personal dream or talent they can enjoy throughout life.

b). Feeling "unemployable", they realize they have no choice but to develop a business based on past experiences and/or a passion or talent they already possess. Many are first time entrepreneurs with limited small business knowledge or resources.

5.) This enthusiastic group has a heartfelt desire to help others and make a positive contribution to the world. A sense of purpose, authenticity and integrity are significant driving factors to this group as a whole.

Baby Boomer Business Owners require easily understood systems for success. They are seeking Universal principals that guide both business and personal growth. Helping this dynamic, rapidly growing demographic achieve the lifestyle they desire, through entrepreneurial efforts, will create a business future bright with possibilities.

"When you stop seeing life as an adventure and journey, your vision becomes clouded with limitations instead of cleared by unlimited possibilities." ? Bill Gluth

Bill Gluth is the first small business strategist to specialize in creative business strategy training for Baby Boomer Business Owners.

Since starting Develop Your Vision in 2001, Bill has helped business owners achieve balance, satisfaction and profit with freedom by understanding the unique "vision" that sets one business apart from their competition.

Bill teaches strategies that turn dreams and goals into accomplishments by successfully reaching tightly defined niche markets using creative, Human Touch ideas and methods.

Wood Dale Chicago prom limo .. Lockport Chicago limo O’Hare
In The News:

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents
Internet browsers are useful, but they can be dangerous. Clicking on malicious links can direct you to dangerous websites that steal information or infect your device.
Apple's latest iOS update introduces advanced artificial intelligence capabilities, which may be capturing and analyzing sensitive information.
Breach site confirmed 56,904,909 Hot Topic users' data leaked online. Tech expert Kurt “CyberGuy" Knutsson says the company's silence makes matters even worse.
Tech expert Kurt “CyberGuy" Knutsson discusses how an innovative Easy-Way kit turns standard strollers electric, simplifying navigation for parents.
Tech expert Kurt “CyberGuy" Knutsson talks about T-Mobile being hacked in broad cyberattack on global phone and internet companies.
Tech expert Kurt “CyberGuy" Knutsson shows you how to add, customize and manage widgets for quick access to apps and info from your iPhone home screen.
Wrong Google searches can not only compromise your device and personal data. They can also bring law enforcement to your doorstep. Hackers are targeting Google searches.
China's Shanghai Kepler Robotics has developed a new humanoid robot that can carry up to 35 pounds per hand for commercial applications across various industries
Checking your hearing has gotten easier with the new hearing test feature in AirPods Pro 2. You can take reliable hearing tests using your iPhone or iPad.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Kurt "CyberGuy" Knutsson explains how a VPN — virtual private network — works and how running it can slow down the operation of your device.
The WalkON Suit F1, an exoskeleton developed to help people with disabilities, can actually walk over to a person in a wheelchair, solving a major problem.
ClickFix, a new scam targeting computer users, is on the rise in the U.S. The scam prompts its targets to click on a link to fix a problem.
Skydweller is the world's largest unmanned solar-powered aircraft that can stay airborne for weeks, and even months, without refueling.
The U.S. government said it is investigating after People's Republic of China hackers targeted commercial telecommunications service providers in the U.S.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Scammers are using increasingly sophisticated ways to lure unsuspecting victims, and some are impersonating an email help desk or support team.
You can unsend or edit your iMessages with the latest iOS updates. Kurt the CyberGuy explains how you can save yourself some potential embarrassment.
Kurt “CyberGuy" Knutsson says there’s been a rise in cybercriminal services using hacked police and government emails to send subpoenas and data requests to U.S. companies.
Kurt “CyberGuy" Knutsson discusses how Axiom Space and luxury designer Prada are collaborating on NASA's Artemis III spacesuit design.
Voice assistants may cause confusion across devices. Tech expert Kurt “CyberGuy" Knutsson offers some solutions to fix it.
Shameless scammers trick veterans into giving personal info or cash. Tech expert Kurt “CyberGuy" Knutsson explores five common scams.
Tech expert Kurt “CyberGuy" Knutsson helps you honor our heroes with these powerful podcasts, audiobooks and documentaries this Veterans Day.

Be Prepared When Business Investors Look Beyond Your Business Plan

You have spent considerable time pulling your business plan together,... Read More

The Number of Pages in the UFOC in Franchising is Still Growing Today

Today required franchise disclosure documents are over 200 pages generally.... Read More

SBIR - A Nice Add-on Business

If you are a small business and qualify to participate... Read More

Data Loss - Can Your Company Survive? (Most Do Not)

Data. Most people think it is a term relegated to... Read More

11 Things Small Business Owners Can Learn From Tiger

1. There Are No "gimmes" ? They count two-foot putts... Read More

Organizing Tips for Small Business Success

If you discovered the bottom line in your business depended... Read More

Survival Tips For Small Businesses

You may be in Mail Order, Direct Mail, or you... Read More

Do You Want Your Own Fully Programmable ERP? - Part 3

Continuing from the second article:6. About the aground mathematical model,... Read More

Franchise Buyers from Hell

I ran a franchise company for many years, a car... Read More

Understanding Franchise Releationships in a Franchised Business

Now that you have invested your time, energy and money... Read More

How to Effectively Design Your Business Image

In many industries, image is one of the last things... Read More

What is your Motto?

Company mottos can easily be printed on a business card.Sometimes... Read More

Have You Thanked Your Competitors Today?

Competition in the business world is often viewed as a... Read More

Mobile Car and Truck Washing Vehicle Placement

To maximum potential profits and dollars in a mobile washing... Read More

Your Business and the Story of a Tree; Part One

This morning, I went to take a short walk outside.... Read More

You Dont Yet Know What You Dont Know

Someone new to business ownership recently told me, "Before I... Read More

How To Accept Credit Cards

If you plan to do business online, then your website... Read More

Frodos Journey: What It Can Teach You About Marketing Your Small Business

Just recently, I took a break and caught "The Return... Read More

How To Build Business Credit

Having their own business is something many millions of people... Read More

Virtual Assistant ? Questions Answered

What is a Virtual Assistant?A Virtual Assistant is a person... Read More

Speed Kills on the Web!

I only have to point to the 555 plus failed... Read More

Why Do Most Online Small Businesses Fail?

Search Engines account for almost 90% of all web traffic!In... Read More

How to Start an Office Support Service

Office support services can range from basic data entry to... Read More

7 Tips to Improving Your Cash Flow

Cash is King... That is what everyone tells us and... Read More

Consistency Builds Trust

You know your prospects need what you sell. You know... Read More

Antigo wedding limo ..