Most small businesses will not even try to advertise on television. It's too expensive and the audience is too broad. The ads on television are not targeted enough. Think back to the last time your entire family was gathered around a television set. It was fun family time, but think of how different each member of your family is. The children at different ages want different things.
The parents depending on their age and occupations could be concerned with wildly differing issues. Was there a grandparent or aunt or uncle there too? Each person has entirely different attitude and interests, yet the commercial was tailored for only one person out of that group. The message is wasted on the rest of the family who don't care about the product or the problem it solves.
There are ways that a small business and even a home based business can get on television and get their message to the market they are after. First of all, know your client. Know everything you can about who you are selling to.
If you think your product is for everyone, this article will not help you. If you know everything about your target market, you will know where to find them. Where they hang out, what they read, eat, wear and watch. Who influences them, who angers then, who inspires them, who informs them. That where you want to be also. On television, check out the shows and cable channels that speak to your audience. For my show, The Wright Place TV Show, Lifetime, O network and WE channel are where a lot of my viewers will also be.
Copyright 2005
Dr. Wright is a Stevie Award Finalist for 2004 and the host of The Wright Place ? TV Show seen in 5 million homes in Southern California and on the internet at http://www.wrightplacetv.com. Get Your Free Special Report: 19 Secrets To Effective Television Advertising That Cable Companies Don't Want You To Know by emailing http://www.wrightplacetv.com.
Wood Dale Chicago prom limo .. Lockport Chicago limo O’HareIn this paper, I will:1. provide a framework for creating... Read More
Car Wash Crime in the Hood. Apparently not everyone is... Read More
Q: I have outgrown my home office and need to... Read More
Consistency is a huge word when operating your business. I... Read More
Image of your franchise automotive outlet is so important. Some... Read More
Do you like animals? Would you like to work for... Read More
Have you ever heard the phrase, 'PREPONDERANCE OF PROOF'?I recently... Read More
Lance Armstrong this week won an unprecedented 7th Tour de... Read More
Paul Leonard's BirthdayCards2Go.com paid greeting card service offers convenience when... Read More
A cluttered world of marketing communications diminishes the ordinary. The... Read More
After over thirty years advising small business it still comes... Read More
During the California Recall Election, I was very interested. Without... Read More
Security Professionals provide the products and services necessary to create... Read More
Do you spend every waking minute in your business? Do... Read More
There were only an estimated 1800 active franchisors in this... Read More
Many self employed professionals find themselves overwhelmed, frustrated, and confused... Read More
One of the simplest ways to expand your marketing efforts... Read More
The bad things starts with the letter 'O'?.like Obstacles, Obstruction,... Read More
If you discovered the bottom line in your business depended... Read More
When is advice free and when should you charge for... Read More
Most folks in the pressure washing business are happier to... Read More
The Boston suburbs seem to be rich with possible locations... Read More
Are the promoters and consultants destroying the market for Reverse... Read More
THE PSYCHOLOGY OF PRICINGIn case you hadn't noticed, people can... Read More
There are only a handful of car wash franchises in... Read More
Antigo wedding limo ..Your product is dying. With the same inevitability that we... Read More
With the massive explosion of start-ups and home businesses developing,... Read More
Cash is the lifeblood of any business. As humans need... Read More
I've got good news and bad news. The good news... Read More
Here's why 'WHY' is such a profit-making marketing trigger."Stop taking... Read More
Q: I'm curious. What is the dumbest business question you've... Read More
If you really want to earn more money with your... Read More
If you're serious about wanting to start a business, the... Read More
The reason we Franchisors call it an exclusive territory is... Read More
The stock market is still on a wild roller coaster... Read More
Why Alliances FailWhen do you know an alliance is falling... Read More
Before you read any further in this article, I'd like... Read More
One of the hidden perks of raising six children is... Read More
One of the simplest ways to expand your marketing efforts... Read More
Completion not Perfection Five Keys To Doubling Your Productivity and... Read More
Every employee would like to earn as high a salary... Read More
What is the best time to expand a mobile car... Read More
Database Problems in MarketingI have been working on a direct... Read More
If you plan to upgrade your workshop into an Authorized... Read More
What was your aim when you went into business for... Read More
No, I'm not talking about gambling or dairy cows ?... Read More
Let me get right to the point. The single most... Read More
One of the primary concerns all small businesses have is... Read More
You can make your trade show experience much easier by... Read More
What is the Big Race all about when it comes... Read More
Small Business |