Home
>
Software
>
Is Your Small Business Ready For A CRM Software Solution?

Is Your Small Business Ready For A CRM Software Solution?

I have yet to see a business that, sometimes in spite of themselves, didn't benefit from implementing a Customer Relationship Management (CRM) or a simpler Contact Management software solution.

Your small business might be the rare exception, but if you can relate to some of the following scenarios, you may be ready to take advantage of the improved and inexpensive CRM systems coming on-stream.

Mary, your star sales performer, has just been poached by your opposition. She departs your employ with immediate effect. You are left wondering:

What deals was she working on?

What is the status of those deals?

Mary's replacement would be able to hit the ground running, taking over where Mary left off if you have a small business CRM solution installed.

You need to do an e/mail marketing campaign to your customer base, but even the simple task of extracting a targeted list of all your client's names and addresses proves difficult. And you haven't even begun to send out your mailer yet, never mind manage and follow through with your responses.

Your sales people spend an inordinate amount of time preparing themselves for the next day, deciding who they are going to call or visit. That information should be spat out by the Task List of the CRM or Contact Manager, freeing them up to spend more time productively doing scenario planning, and selling.

Is getting reports from your sales people like pulling teeth? Do your reps spend far too long compiling data and reports essential to forward planning?

This is time that you'd far preferably have your employees spend doing what they are paid to do - sell your

products. We only have a finite amount of time to contact and meet clients. Employees should, as far as possible, discipline themselves to perform the bulk of admin 'after hours', rather than during office hours. The right CRM tools will yet again put you on the right track.

These are all reports that could be generated at the touch of a button, and winging their way to your inbox with another, if you have the right CRM solution in place. You could even, depending on your choice of CRM solution, have reports extracted and forwarded to you automatically.

Nobody can sleep well in the knowledge that their biggest asset, their customer database, is in a mess! It may look pretty, but does it work?

Here are some other possible questions that you need answers for; the facts may remain elusive without the benefit of a functional CRM solution.

Why did you lose that deal?

Just when did you promise to get back to ACME Inc., after their budget gets approved?

Exactly how much did you quote them?

Who last engaged with that client from your sales/service or accounts departments; when, and what transpired?

When does their contract with your competition or with you expire?

What is the weighted value of those potential deals, forecast for the next x months?

You have a great new deal sweetener and need to get a mailer, fax shot, emailer out to your clients in a hurry, but how?

Who are your VIP customers - by region, product, rep or any other user-defined category? How do you rate or profile them?

You can't pinpoint just why Johnny is having problems closing deals.

You want to sell your business but you can't show your prospective buyers a professional, current list of your pending deals or active clients, the goodwill that makes much of the real value of any business.

These are just a few of the questions a competent CRM application should be able to answer for you.

Next time up, we'll examine the different types of CRM or Contact Management solutions that you should consider for your small business.

One thing is for certain ? a few short months after implementing your CRM solution, you'll wonder how on earth you ever got by without it!

About the author:

Perry Norgarb has specialized in CRM solutions for small businesses for the last 15 years.

Contact him or find out more about Customer Relationship Management (CRM), Contact Management and other Sales Tracking software tips and solutions for small businesses at: http://www.smallbizcrm.com.

You are free to re-publish this article as long as this bio box and copyright remain intact and the links 'live'. ? 26, April, 2005.

family-safe home cleaners Northbrook ..

In The News:

San Francisco Giants invite Jamie Grohsong to throw ceremonial first pitch at Oracle Park after he learned to play baseball with a bionic hand following an injury.

FBI warns cybercriminals are stealing family photos from social media to create fake proof of life images in virtual kidnapping scams targeting victims.

Instagram's new 'Your Algorithm' tool lets you control your Reels feed in real time. The app now gives you power to customize what videos you see.

Major Marquis fintech breach exposes 400,000-plus Americans' data through unpatched SonicWall vulnerability, with Texas hardest hit at 354,000 affected.

Free up iPhone storage fast by clearing large photos and videos from Messages app. Simple steps for iOS users to delete attachments without losing chats.

Scammers are flooding inboxes with fake tracking alerts that mimic real carriers, exploiting the holiday rush to steal logins and personal data.

The Fox News AI Newsletter brings you the latest news on AI technology advancements and the challenges and opportunities AI presents now and for the future.

Texas family reunites with missing 11-year-old cat Grayson after 103 days using Petco Love Lost's AI photo matching technology and community help.

Tired of AI customer service loops? These insider tricks help you escape "frustration AI" and get real human help when you need it most for urgent issues.

Unlock richer audio from your streaming apps with simple tweaks to volume normalization, equalizer settings, and quality preferences for cleaner sound.

Scammers are sending fake Facebook settlement payout emails that mimic legitimate notices from the privacy settlement administrator to deceive users.

Holiday shopping scams surge as fake refund emails target distracted consumers during Black Friday and holiday seasons, costing Americans billions annually.

The AI-powered IRMO M1 exoskeleton features four modes, including turbo, eco, training and rest for hiking, running, cycling and sports with eight-hour battery life.

OpenAI announced upgrades for its ChatGPT Images platform on Tuesday, saying the program can now make more precise edits and produce images more quickly.

Chrome for Android now turns web articles into AI-powered podcast conversations. Get hands-free browsing with Google Gemini's natural audio summaries.

LastPass faces $1.6 million fine from U.K. regulators after 2022 data breach exposed 1.6 million users. Password manager failed proper security controls.

Petco disclosed a data breach exposing customer Social Security numbers, financial account details, and driver's license information due to a software error.

Baseball teams can now analyze complete swing mechanics in normal training environments using Theia's markerless AI system that processes standard high-speed footage.

Smart home hacking fears overblown? Expert reveals real cybersecurity risks and simple protection tips to keep your connected devices safe from hackers.

MIT develops needle-free glucose monitor using light technology. Revolutionary device could replace painful finger pricks for diabetes management.

The ClickFix campaign disguises malware as legitimate Windows updates, using steganography to hide shellcode in PNG files and bypass security detection systems.

Researchers from Osaka Metropolitan University designed a 21-foot dome that combines aquaculture and hydroponics to create a self-sustaining urban food system.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

ChatGPT data breach exposes personal info of users through partner Mixpanel. OpenAI confirms names, emails compromised in security incident.

Android rolls out Emergency Live Video for 911 calls, letting dispatchers see real-time scenes during emergencies. Great for holiday travel safety.