We all hate spam and get way too much of it ? agreed? Now that we have that out of the way it is important to realize that in everyone's zest to minimize their spam, we are deleting legitimate e-mails ? and those e-mail could be YOUR business messages! Two factors are at play - not reviewing your trash before you empty it and sending e-mail with indicators that trip spam filters.
When sending business e-mail, it is critical that you make certain efforts so that your e-mail will not be inadvertently, incorrectly perceived as spam. Several times each day, legitimate e-mail makes its way into my Junk/Trash due to the sender doing or not doing certain things that trigger most spam filters. These are issues you need to be aware of so that your e-mail has its best chance to make it to its intended party.
Your initial contact and making sure your e-mail gives the perception of a serious business entity can make the difference between being read or being trashed. Here is a simple checklist of things you need to put in practice so that your e-mails are not mistakenly identified as spam and deleted before read:
=> Always include an appropriate, short and accurate SUBJECT:. Many times spam does not have a SUBJECT: or it is malformed without appropriate text. Many e-mail programs automatically send subjectless e-mail to Junk/Trash. You also want to avoid using the words: hello, hi, help, new or the recipient's name or e-mail address as doing so can trigger spam filters.
=> Refrain from using common terms abused by spammers in your subject and/or first paragraph of your email. You know what they are - you see them every day. Many spam filters track these terms and may inadvertently send your email right to Trash.
=> Type your subject with appropriate capitalization and structure. All small case or all caps gives the impression of being spam (and lack of online savvy/education).
=> Make sure your full name, not your e-mail address, is formally displayed in the FROM: field. Example: Jane A. Doe is correct ? not jane a doe, or Jane or janeadoe@yourisp.com. FROM: fields with all lower case, only your first name or lack of punctuation indicates a lack of online savvy that is typical of most spammers which signals that your e-mail could also be spam. Not using your last name gives the impression you have something to hide. You always want to use your full and formal name in all business e-mail.
=> Refrain from using any formatting just for the sake of doing so. Formatting can also trigger spam filters if not done properly. Think company letterhead. If you wouldn't have your name in big, blue, bolded letters on company letterhead do not do it in your business e-mail.
=> Unannounced attachments are viewed suspiciously. Do not send attachments without a specific request to do so and they are expected. If you are going to send attachments over 200K, show extraordinary courtesy and ask the other side FIRST when would be the best time to send your collateral. Then follow through and send it at that prearrange time so the recipient on the other side is available to download your files and keep their inbox clear.
=> When using any sort of spam software or filtering system, before you purge your trash, it doesn't hurt to take a quick peak to see if any e-mail is in fact from folks you know or recognize.
By keeping the above issues in mind, you have the best chance of your e-mail getting to the person on the other side and for business e-mail that could make the difference between making a sale ? or not.
About the Author:
Judith Kallos is an authoritative and good-humored Technology Muse who has played @ http://www.theistudio.com for over a decade. Check out her popular Netiquette site @: http://www.theistudio.com
I'm sure I'm not the only person on the planet... Read More
A friend asked me: I don't get it. Why do... Read More
You can stop unwanted email spam, you can choose to... Read More
Stop intrusive pop-up ads and regain control of your online... Read More
It's a nightmare isn't it? You fire up your email... Read More
2004 was really a year when the whole subject of... Read More
Unless the filters on your computer are really good, you're... Read More
What's the big deal? All you read on the internet... Read More
They're sneaky. And stealthy. They're quiet and mostly unobtrusive, but... Read More
You're not alone!Who hasn't surfed the web looking for information... Read More
The Vandals are coming! And this time they're after your... Read More
For years I didn't worry much about spam.But lately it's... Read More
... and you'd better sit up and take notice! Customers... Read More
How would you feel if you found a link on... Read More
Over the past few years you've all become familiar with... Read More
Let me ask a couple of questions:If (potential) customers sends... Read More
5 Ways Spam Is Affecting Your Business And what we... Read More
It absolutely amazes me how many people over-react to receiving... Read More
In today's spam-filled email world, it's sometimes VERY difficult to... Read More
Anyone who uses email knows what Spam is!It's annoying and... Read More
Effectively stopping spam over the long-term requires much more than... Read More
Email is rapidly becoming the standard means of communication among... Read More
We all hate spam and get way too much of... Read More
As the flood of spam increases end users are looking... Read More
Although there still seem to be some differences among the... Read More
maid service near Glenview ..What is spam ? ... Read More
A hearty welcome to all the spam fighting filters and... Read More
They're sneaky. And stealthy. They're quiet and mostly unobtrusive, but... Read More
I. BACKGROUNDThe CAN-SPAM Act of 2003 (Controlling the Assault of... Read More
Stop intrusive pop-up ads and regain control of your online... Read More
Spam, as defined in the context of computers, the Internet... Read More
With SPAM being such a problem it might seem the... Read More
No. I'm not talking here about the outdoor activity enjoyed... Read More
In a word Bayesian spam filters are "intelligent". Bayesian spam... Read More
In 1998, nearly 10% of all email traffic on the... Read More
Spam, spam, spam. It's terrible not only for those of... Read More
One of our Australian clients sent out a campaign using... Read More
A friend of mine received a chilling email message from... Read More
We've all become familiar with the term spam. It's become... Read More
You all tear your hair out in frustration every time... Read More
As the flood of spam increases end users are looking... Read More
Each day we all face the same challenge. Spam. It... Read More
Why is someone from India, Africa, or elsewhere writing you... Read More
Spam can be a lot more damaging than you might... Read More
Phishing is rapidly becoming on the largest threats to your... Read More
With the number of spam filtering solutions increasing each week... Read More
1. Ignore Spam EmailDo not open an unsolicited email. Spammers... Read More
We all hate spam and get way too much of... Read More
Anyone who uses email knows what Spam is!It's annoying and... Read More
You can stop unwanted email spam, you can choose to... Read More
Spam Blocking |