Home
>
Strategic Planning
>
Do You Have A Customer Identity Crisis?

Do You Have A Customer Identity Crisis?

The trick is to determine what uniquely identifies your best customers. Fortunately, deriving this information is not difficult, and in many cases can be obtained from innocuous questions. Consider a manufacturer of baby goods and the fact that families with new babies often purchase multi-passenger vehicles. This manufacturer could build an effective mailing list by surveying recent car purchasers and noting which respondents had traded in sports cars for SUVs. Your information gathering technique of course will vary, but the identifying information always comprises the same three pieces -- demographic information, geographic location, and purchasing history. Demographic Information

Consumer behavior varies with age, sex, education, income, occupation, marital status, and family size. These demographic parameters are typically used to describe consumers, but they're not an exhaustive list. Perhaps the current brand of car or credit limit would more accurately determine your customer base, which reveals the dark side of demographics -- choosing which demographics to discard may be occasionally difficult. You may find yourself fighting the urge to know every minute detail about your customers. Bear in mind that too much information can be just as paralyzing as too little, and remember to choose wisely, because demographic information is the foundation of your customer analysis. Geographic Location

Trends in apartment renting and home ownership have proven the old adage "birds of a feather flock together," amazingly correct. Geographic location analysis paired with demographics reveals clusters of people with similar characteristics living near one another. This type of analysis creates maps where your customers live, which can yield additional clues on where to look for new customers. It's also worth noting that purchasing behavior is remarkably consistent within specific geographic areas, reflecting shared lifestyle traits. Market segmentation studies can build upon geographic analysis to produce studies of various customer types as well. Purchasing History

When did your customers last make a purchase? How often do they buy? How much do they typically spend? You can use these questions to assign a value category to your customers. If you're a consumer goods and services provider, you have all the purchase information you need right in your sales records. If that's not enough, or if you run a different type of business, you can find generalized purchasing history in census data.

Using what you know about current customers to identify likely new customers increases your chances significantly of finding new best customers. That in turn generates sound data to guide your product offerings, promotional programs, and overall marketing strategy.

Catenate, LLC is a web-based provider of detailed easy-to-use targeted geodemographic reports, through the Catosphere (http://www.catosphere.com) and related marketing services.

http://www.catosphere.com
Wendy Cobrda, CEO

post construction cleaning Deerfield ..

In The News:

OpenAI announced upgrades for its ChatGPT Images platform on Tuesday, saying the program can now make more precise edits and produce images more quickly.

Chrome for Android now turns web articles into AI-powered podcast conversations. Get hands-free browsing with Google Gemini's natural audio summaries.

LastPass faces $1.6 million fine from U.K. regulators after 2022 data breach exposed 1.6 million users. Password manager failed proper security controls.

Petco disclosed a data breach exposing customer Social Security numbers, financial account details, and driver's license information due to a software error.

Baseball teams can now analyze complete swing mechanics in normal training environments using Theia's markerless AI system that processes standard high-speed footage.

Smart home hacking fears overblown? Expert reveals real cybersecurity risks and simple protection tips to keep your connected devices safe from hackers.

MIT develops needle-free glucose monitor using light technology. Revolutionary device could replace painful finger pricks for diabetes management.

The ClickFix campaign disguises malware as legitimate Windows updates, using steganography to hide shellcode in PNG files and bypass security detection systems.

Researchers from Osaka Metropolitan University designed a 21-foot dome that combines aquaculture and hydroponics to create a self-sustaining urban food system.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

ChatGPT data breach exposes personal info of users through partner Mixpanel. OpenAI confirms names, emails compromised in security incident.

Android rolls out Emergency Live Video for 911 calls, letting dispatchers see real-time scenes during emergencies. Great for holiday travel safety.

Malicious Chrome and Edge extensions collected browsing history, keystrokes and personal data from millions of users before Google and Microsoft removed them.

Google's new Call Reason feature lets Android users mark calls as urgent before dialing, displaying an urgent label to recipients using Phone by Google app.

Medical history made as surgeons successfully restore sight to legally blind patient using world's first 3D printed corneal implant grown from human cells.

Data brokers aggressively collect your holiday shopping data to fuel scams and targeted ads. Learn how to delete your digital profile before 2025 starts.

Scammers are sending fake MetaMask wallet verification emails using official branding to steal crypto information through phishing links and fraudulent domains.

Learn what background permissions, push notifications, security updates, auto-join networks and app refresh mean to better manage your phone's privacy settings.

Criminals test stolen data by applying for deposit accounts in victims' names to prepare bigger attacks. Learn why banks won't share fraud details.

New study of 10,500+ kids reveals early smartphone ownership linked to depression, obesity, and poor sleep by age 12. Earlier phones mean higher risks.

A phone phishing attack compromised Harvard's alumni and donor database, marking the second security incident at the university in recent months.

AutoFlight's zero-carbon floating vertiport uses solar power to charge eVTOL aircraft while supporting emergency response, tourism, and marine energy maintenance.

A new phone return scam targets recent buyers with fake carrier calls. Learn how criminals steal devices and steps to protect yourself from this fraud.

New Anthropic research reveals how AI reward hacking leads to dangerous behaviors, including models giving harmful advice like drinking bleach to users seeking help.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Do You Have A Customer Identity Crisis?

Strategic Planning