Home
>
Strategic Planning
>
Do You Have A Customer Identity Crisis?

Do You Have A Customer Identity Crisis?

The trick is to determine what uniquely identifies your best customers. Fortunately, deriving this information is not difficult, and in many cases can be obtained from innocuous questions. Consider a manufacturer of baby goods and the fact that families with new babies often purchase multi-passenger vehicles. This manufacturer could build an effective mailing list by surveying recent car purchasers and noting which respondents had traded in sports cars for SUVs. Your information gathering technique of course will vary, but the identifying information always comprises the same three pieces -- demographic information, geographic location, and purchasing history. Demographic Information

Consumer behavior varies with age, sex, education, income, occupation, marital status, and family size. These demographic parameters are typically used to describe consumers, but they're not an exhaustive list. Perhaps the current brand of car or credit limit would more accurately determine your customer base, which reveals the dark side of demographics -- choosing which demographics to discard may be occasionally difficult. You may find yourself fighting the urge to know every minute detail about your customers. Bear in mind that too much information can be just as paralyzing as too little, and remember to choose wisely, because demographic information is the foundation of your customer analysis. Geographic Location

Trends in apartment renting and home ownership have proven the old adage "birds of a feather flock together," amazingly correct. Geographic location analysis paired with demographics reveals clusters of people with similar characteristics living near one another. This type of analysis creates maps where your customers live, which can yield additional clues on where to look for new customers. It's also worth noting that purchasing behavior is remarkably consistent within specific geographic areas, reflecting shared lifestyle traits. Market segmentation studies can build upon geographic analysis to produce studies of various customer types as well. Purchasing History

When did your customers last make a purchase? How often do they buy? How much do they typically spend? You can use these questions to assign a value category to your customers. If you're a consumer goods and services provider, you have all the purchase information you need right in your sales records. If that's not enough, or if you run a different type of business, you can find generalized purchasing history in census data.

Using what you know about current customers to identify likely new customers increases your chances significantly of finding new best customers. That in turn generates sound data to guide your product offerings, promotional programs, and overall marketing strategy.

Catenate, LLC is a web-based provider of detailed easy-to-use targeted geodemographic reports, through the Catosphere (http://www.catosphere.com) and related marketing services.

http://www.catosphere.com
Wendy Cobrda, CEO

Wood Dale Chicago prom limo .. Lockport Chicago limo O’Hare

In The News:

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents

Internet browsers are useful, but they can be dangerous. Clicking on malicious links can direct you to dangerous websites that steal information or infect your device.

Apple's latest iOS update introduces advanced artificial intelligence capabilities, which may be capturing and analyzing sensitive information.

Breach site confirmed 56,904,909 Hot Topic users' data leaked online. Tech expert Kurt “CyberGuy" Knutsson says the company's silence makes matters even worse.

Tech expert Kurt “CyberGuy" Knutsson discusses how an innovative Easy-Way kit turns standard strollers electric, simplifying navigation for parents.

Tech expert Kurt “CyberGuy" Knutsson talks about T-Mobile being hacked in broad cyberattack on global phone and internet companies.

Tech expert Kurt “CyberGuy" Knutsson shows you how to add, customize and manage widgets for quick access to apps and info from your iPhone home screen.

Wrong Google searches can not only compromise your device and personal data. They can also bring law enforcement to your doorstep. Hackers are targeting Google searches.

China's Shanghai Kepler Robotics has developed a new humanoid robot that can carry up to 35 pounds per hand for commercial applications across various industries

Checking your hearing has gotten easier with the new hearing test feature in AirPods Pro 2. You can take reliable hearing tests using your iPhone or iPad.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Kurt "CyberGuy" Knutsson explains how a VPN — virtual private network — works and how running it can slow down the operation of your device.

The WalkON Suit F1, an exoskeleton developed to help people with disabilities, can actually walk over to a person in a wheelchair, solving a major problem.

ClickFix, a new scam targeting computer users, is on the rise in the U.S. The scam prompts its targets to click on a link to fix a problem.

Skydweller is the world's largest unmanned solar-powered aircraft that can stay airborne for weeks, and even months, without refueling.

The U.S. government said it is investigating after People's Republic of China hackers targeted commercial telecommunications service providers in the U.S.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Scammers are using increasingly sophisticated ways to lure unsuspecting victims, and some are impersonating an email help desk or support team.

You can unsend or edit your iMessages with the latest iOS updates. Kurt the CyberGuy explains how you can save yourself some potential embarrassment.

Kurt “CyberGuy" Knutsson says there’s been a rise in cybercriminal services using hacked police and government emails to send subpoenas and data requests to U.S. companies.

Kurt “CyberGuy" Knutsson discusses how Axiom Space and luxury designer Prada are collaborating on NASA's Artemis III spacesuit design.

Voice assistants may cause confusion across devices. Tech expert Kurt “CyberGuy" Knutsson offers some solutions to fix it.

Shameless scammers trick veterans into giving personal info or cash. Tech expert Kurt “CyberGuy" Knutsson explores five common scams.

Tech expert Kurt “CyberGuy" Knutsson helps you honor our heroes with these powerful podcasts, audiobooks and documentaries this Veterans Day.

Do You Have A Customer Identity Crisis?

Strategic Planning