Home
>
Strategic Planning
>
Family and Friends Referrals Make the Best Franchisees

Family and Friends Referrals Make the Best Franchisees

As a franchisor it is imperative that you seek, find and recruit the best franchisees to maintain a strong franchise system. Your current Franchisees are your very best sales people, sometimes without even knowing it. As a franchisee starts making more money, it will show. Soon they will be moving out of their apartment or home into a nicer area. They will be driving a nicer car. They will be frequenting nicer eating establishments. A female franchisee's husband will tell the guys at work in a bragging way how great his wife is doing and that he plans on quitting his job to help her. A male franchisee's wife will brag to her friends that she is planning a vacation of that they bought a new indoor four-person Jacuzzi. Her friends will entice their husbands and boyfriends to look into the franchise, franchise companies should encourage this scenario and spend more time and money on referrals than straight sales. Sure mass marketing works, but throwing spaghetti at the refrigerator until something sticks is not very becoming of a star rated franchise system. Many times people at the franchisee's old job will start talking, "Hey, did you hear about Skip?, He's really doing well with that new franchise thing he doing." "Yah! Have you seen his new Corvette."

Relatives are also great prospects. They may be lacking work ethic however. Many times you will find that they are very interested in making lots of money, but not in doing lots of work. The best way to sell this is to put them in a very busy store or outlet on a busy Friday. (Work em'.) Make them run, sweat, get them up early. Usually they will have second thoughts. This does three things: Gives Them Total Respect For Their Relative Who Is A Franchisee; Keeps The Franchisee Happy For Giving His Relative A Shot At It; Weeds Out Unwanted Derelicts With Poor Work Ethics.

Another fall back to relatives of franchisees is that they are calling only because their spouse wants them to make more money. Usually it wasn't their idea. They are not committed to the concept. They will never be committed to the company or the customer. They need to be committed to the: Company, Concept, Customer, Quality; not the money alone. Before they can be committed to any of these, it must be their idea. So after you run em' you don't call them back. You wait a few weeks. You let it bounce around in their head. Then they will be forming ideas, taking a look at their life and making conclusions. That's when they will call you back. At that point your dedication factor will take hold. They will be committed to their choice, their idea and your franchise systems 's concept, company, quality and customers.

Even when they are committed, they must possess good credit. You may have to give them three more weeks to find a way to secure a loan or find the money. If they are truly committed about their future, they will find a way. Referrals from family and friends always make up the best franchisee teams; ask any franchising veteran. Its no secret, yet so many companies are still tossing the spaghetti? Think about it.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.worldthinktank.net/wttbbs

personalized cleaning services Des Plaines ..

In The News:

Petco disclosed a data breach exposing customer Social Security numbers, financial account details, and driver's license information due to a software error.

Baseball teams can now analyze complete swing mechanics in normal training environments using Theia's markerless AI system that processes standard high-speed footage.

Smart home hacking fears overblown? Expert reveals real cybersecurity risks and simple protection tips to keep your connected devices safe from hackers.

MIT develops needle-free glucose monitor using light technology. Revolutionary device could replace painful finger pricks for diabetes management.

The ClickFix campaign disguises malware as legitimate Windows updates, using steganography to hide shellcode in PNG files and bypass security detection systems.

Researchers from Osaka Metropolitan University designed a 21-foot dome that combines aquaculture and hydroponics to create a self-sustaining urban food system.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

ChatGPT data breach exposes personal info of users through partner Mixpanel. OpenAI confirms names, emails compromised in security incident.

Android rolls out Emergency Live Video for 911 calls, letting dispatchers see real-time scenes during emergencies. Great for holiday travel safety.

Malicious Chrome and Edge extensions collected browsing history, keystrokes and personal data from millions of users before Google and Microsoft removed them.

Google's new Call Reason feature lets Android users mark calls as urgent before dialing, displaying an urgent label to recipients using Phone by Google app.

Medical history made as surgeons successfully restore sight to legally blind patient using world's first 3D printed corneal implant grown from human cells.

Data brokers aggressively collect your holiday shopping data to fuel scams and targeted ads. Learn how to delete your digital profile before 2025 starts.

Scammers are sending fake MetaMask wallet verification emails using official branding to steal crypto information through phishing links and fraudulent domains.

Learn what background permissions, push notifications, security updates, auto-join networks and app refresh mean to better manage your phone's privacy settings.

Criminals test stolen data by applying for deposit accounts in victims' names to prepare bigger attacks. Learn why banks won't share fraud details.

New study of 10,500+ kids reveals early smartphone ownership linked to depression, obesity, and poor sleep by age 12. Earlier phones mean higher risks.

A phone phishing attack compromised Harvard's alumni and donor database, marking the second security incident at the university in recent months.

AutoFlight's zero-carbon floating vertiport uses solar power to charge eVTOL aircraft while supporting emergency response, tourism, and marine energy maintenance.

A new phone return scam targets recent buyers with fake carrier calls. Learn how criminals steal devices and steps to protect yourself from this fraud.

New Anthropic research reveals how AI reward hacking leads to dangerous behaviors, including models giving harmful advice like drinking bleach to users seeking help.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Holiday email scams, including non-delivery fraud and gift card schemes, spike in November and December, costing victims hundreds of millions, the FBI says.

Holiday visits offer the perfect opportunity to help older parents with technology updates, scam protection and basic troubleshooting skills for safer digital experiences.

Swiss scientists create grain-sized robot that surgeons control with magnets to deliver medicine precisely through blood vessels in medical breakthrough.

Family and Friends Referrals Make the Best Franchisees

Strategic Planning