Home
>
Strategic Planning
>
Have You Identified the Enemy?

Have You Identified the Enemy?

One of the most powerful driving forces in human nature is competition. The desire to overcome something or some company, the need to win, the cause, can in many cases be more important than the day-to-day work of the company.

If your company and your people are to ever reach some level of greatness, you must identify and focus on beating something, on creating and communicating a reason for being.

If your reason for being is that you got fired, so you decided to go into business for yourself, then maybe all you will ever create is a job.

Now, understand that when I say enemy or competition, I'm not necessarily suggesting something negative. While the folks at Apple Computer will tell you that their reason for being is often rooted in beating Microsoft, many organizations also draw motivation from saving things, ridding the world of things, creating peace, making life more enjoyable, teaching, sharing, spreading and a host of other very positive things.

And that's the point. Small business owners often have no readily identifiable group of competitors or Goliath to aim at but they may find motivation in a great cause or reason for being and connecting that that great cause can become the drive to play the game at the highest level.

Your cause can be grand or it can be humble, but find it and you will be much more prepared to market your business, run your business with passion, hire people who support the cause and create a vision for your business. Great causes possess the power of attraction.

Think what you do isn't grand enough to call a cause?

I will rid the world of bad advertising, one ad at a time. We will prove that tax preparation can be fun. We will empower anyone to buy a home. I will make my customers so overwhelmingly thrilled they will refer their friends and neighbors willingly. I will ensure that no one will ever be afraid to go to the dentist again.

Are you starting to see how this kind of thinking and the notion of focusing on competition could help drive your actions?

What if you could actually connect your beliefs and values to your reason for being? Would that provide motivation to do more? Would that start to feel like more than a job?

So, what is your organization's cause for being? Aim high and let your cause guide you, your people and your clients to greatness.

About The Author

John Jantsch is a marketing coach and the creator of Duct Tape Marketing. Find out more and recieve you free small business marketing guide at http://www.ducttapemarketing.com.

Barrington South Lincoln Stretch rentals .. Lockport Chicago limo O’Hare

In The News:

Kurt the CyberGuy explains how to protect yourself from malicious Chrome extensions that can steal sensitive information like password managers, crypto wallets and banking apps.

Stellantis' innovative STLA AutoDrive 1.0 system allows drivers to safely take their eyes off the road and their hands off the steering wheel.

Here are some travel hacks to save money on your next vacation including setting up price alerts, remaining flexible and checking for 24-hour price drops.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

One report claims at least 25 million people were targeted by infostealer malware between the beginning of 2023 and the end of 2024, capturing bank card details and passwords.

The LaserWeeder G2 uses lasers, artificial intelligence and advanced robotics to offer an alternative to chemicals traditionally used in farming.

Tech expert Kurt “CyberGuy" Knutsson says a malware app called SpyLend is posing as a financial tool, hitting 100,000-plus downloads.

Tech expert Kurt “CyberGuy" Knutsson says Clone Robotics’ Protoclone mimics humans with 1,000 muscles – too human for comfort.

Tech expert Kurt “CyberGuy" Knutsson urges you to use Apple’s App Privacy Report to see what your apps are really up to.

Tech expert Kurt “CyberGuy" Knutsson talks about how to smoothly transfer your data from an old laptop to a new one using cloud storage or external drives.

Kurt the CyberGuy offers tips to safeguard your personal information as scammers become more sophisticated with scam texts and other methods.

WeRide's unmanned electric delivery van, the Robovan W5, has 194 cubic feet of cargo space and can carry payloads up to about 2,205 pounds

Kurt the CyberGuy recommends deleting 16 browser extensions immediately in response to a report saying more than 3.2 million web users were affected by a security breach.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

A robotics firm in China claims a robot has performed the world's first humanoid robot front flip, which is significantly more difficult than a backflip.

A digital ID may be even more secure than a physical ID. Storing your driver's license in your Apple Wallet is an ideal solution for commuters.

A cybersecurity firm has shed some light on just how common tax scams have become. Kurt the CyberGuy offers his advice for how to protect your refund.

Lifesize Plans offers immersive walk-throughs that allow customers the opportunity to tour a home's design before construction actually begins.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

A man invested $4 million in bitcoin and lost it all with a single click when he was targeted by a vishing scam, which uses phone calls to trick people.

Expandable's Touchdown is a designer trailer that promises a luxury off-grid living experience and unfolds into a home in about 15 minutes.

Major employee screening company data breach affects 3.3 million people. Tech expert Kurt “CyberGuy" Knutsson explains what happened and gives five ways to protect your data.

Kurt “CyberGuy" Knutsson reveals mind-blowing tech that gives you sunlight on demand.

New malware "FrigidStealer" targets Mac computers. Tech expert Kurt “CyberGuy" Knutsson offers four ways to stay safe from infostealer malware.

Kurt “CyberGuy" Knutsson talks about how lab-grown muscles power a biohybrid hand for scalable prosthetics and research.

Have You Identified the Enemy?

Strategic Planning