We all agree Strategic Planning is a critical part of a company's success. All too often, however, strategic plans stall before they ever make it to execution - or they gradually lose momentum. The organization is then left in a vulnerable and uncomfortable position of continuing to go about its business with good intentions but no focused direction or aligned action. Move intention into action using this three step remedy.
Step 1. Accountability - Get a grip on Results
Get a grip on results by having each member clearly articulate the end results rather than just activities. We use an Accountability Agreement to accomplish this (see www.AlignOnline.com). An Accountability Agreement defines the business outcomes an individual is promising to deliver, and outlines the resources and support that he or she needs from others in order to deliver these results. An Accountability Agreement is broken down into seven areas:
Business Focus Statement - Understand your company and your role within it.
No employee should sit on the sidelines as a casual observer of an organization's success. This area focuses on the business of the company and the unique value each member brings to the organization. In short, why does the job exist and what do you bring to the table? This is then related to the role each person plays in the execution of the strategic plan.
Operational Accountabilities - Outline the end results you are accountable for achieving.
The strategic plan serves as a template to outline who is accountable for bringing about various end results of the strategic plan. Focusing Accountability for various parts of the strategic plan that the individual can significantly influence and achieve is the key to clearly articulating who is accountable for producing specific end-results.
Leadership Accountabilities - Set the tone and culture.
Integrating the leadership style into your strategic plan sets a tone throughout the organization. Leaders successfully execute the plan by focusing on the people side of their role and how they expect people to work together. Leadership accountabilities set the tone for the leadership style, and introduces the notion that "leaders model the way".
Goals- Your road markers.
Goals are specific milestones that are derived directly from your accountabilities. Goals can be described as SMART: Specific, Measurable, Attainable, Realistic and Time Based.
Support Requirements- Identify the support and resources you need.
Success in organizations demands a significant level of teamwork and reciprocity. The individual is accountable for achieving end results in a context of mutual support. No one gets anything done alone. The alignment meeting described below creates a conversation where this interdependence is made visible and negotiated.
Sustainment Plan- Plan to keep it alive.
This describes how to keep accountabilities up-to-date and focused on business results as circumstances change. As things change, agreements must be adapted, renewed and revitalized.
Positive Consequences
A job is a business bargain between an individual and an organization. To get beyond the parent/child or master/servant relationship, effective individuals bargain for what they want, and can realistically expect, through a fair and reasonable exchange.
Step 2: Alignment- Align like a laser
When all members of a workgroup have completed their individual Accountability Agreements as described above, hold an alignment meeting. This process makes difficult issues discussable. Gaps and overlaps in individual accountabilities and goals are resolved and interdependencies and mutual support is agreed upon. At the end of an alignment meeting you can revise Accountability Agreements and realign on a regular basis as circumstances change or memories of agreements fade.
Gaining traction for your strategic plan ideally begins with your senior management team. Once you've identified who's accountable, made commitments and aligned this senior group, you can then cascade it down a level at a time. The process of cascading continues until all employees understand what results they are expected to produce and how they are aligned interdependently with the rest of the company.
Step 3: Achievement Individuals usually experience immediate value from the clarity of their business bargain provided by this process. The Alignment of individuals who know what is expected of them and who know what they want in return creates a powerful force for corporate success.
About the Accountability/Alignment Process:
The process we've outlined above has been consistently successful with our clients. We've made this process available to the public through our books Accountability: getting a grip on results, and Aligned like a laser, and have recently made our online tool (AlignOnline) available to organizations and consultants who wish to use it in their consulting practice. Visit us at www.alignonline.com for more articles on Strategic Planning, Accountability, and Alignment and information on our books and online Accountability tool.
Shaun Murphy, Ph.D. and Bruce Klatt, M.A. are senior partners in Murphy Klatt Consulting and authors of Aligned Like a Laser (2004) and Accountability: Getting a Grip on Results (1997). They are internationally recognized experts in the field of Organizational Effectiveness whose books have sold over 100,000 copies internationally.
For more information please go to www.alignonline.com or try their online Accountability Alignment tool at www.alignonline.com
Indian Head Park taxi to Midway .. Lockport Chicago limo O’HareIf you own the mid-size business and actively work in... Read More
This week I coached a wonderfully lovely woman I'll call... Read More
Does the competition drive you crazy?Are they relentless about taking... Read More
These may sound like no brainers, but you'd be surprised.... Read More
Obviously, there will never be an actual water shortage since... Read More
If ever there were an industry where we want zero... Read More
Strategic planning is vital while starting a new business or... Read More
Canada's lean leaders need to look beyond the horizon and... Read More
There's nothing automatic about corporate growth, particularly in the information... Read More
Mobile auto detailing equipment becomes very inexpensive around March each... Read More
In 1997, David Steele was making the transition from a... Read More
Six Sigma is becoming a proven approach for businesses and... Read More
We all agree Strategic Planning is a critical part of... Read More
You might be thinking to yourself, "Why should I waste... Read More
One of the most important initiatives in the domain of... Read More
I love the excitement of starting up a new home... Read More
One of the key challenges for any business is to... Read More
Whether you are seeking capital for your company or are... Read More
When someone mentions business planning we have been conditioned to... Read More
As a business owner, you've likely created a hurricane plan... Read More
Much of what we heard in the mass media about... Read More
One Research Scientist at the Hewlett-Packard (HP) Imaging Systems laboratory... Read More
Many cities have home pages on the Internet. Many of... Read More
Richard L. Daft one of the country's recognized academic leadership... Read More
Diversify - to make diverse, give variety, to balance, to... Read More
Bonnie Chicago charter limousine ..Entrepreneurs often give little if any consideration to their computer... Read More
Is there a 'magical' way to exponentially grow your business?It's... Read More
ACTION PLANNING: Action Planning is a process to develop strategies... Read More
If you own a mobile car wash business or auto... Read More
For many consumers and producers, MSP is an acronym for... Read More
Writing a business plan is an essential part of the... Read More
How are you feeling today? Good, not so good, great?... Read More
When looking at Akron carefully one cannot help but notice... Read More
Microsoft Business Solutions Great Plains serves mid-size and large clients... Read More
Many of us are discouraged by the networking events that... Read More
Please take a moment before you read any further and... Read More
Remember reading "Alice in Wonderland?"She asks the Cheshire Cat, "which... Read More
Let us look at a few of the big distribution... Read More
Conventional wisdom has it that there are only three ways... Read More
One of the difficulties we face in our industrialized age... Read More
"Did you hear what your competitor is doing?" This question... Read More
Business rises and falls on leadership. According to business guru,... Read More
Regroup?is this a new management trend? Not a chance! Regroup... Read More
Writing a business plan is no easy task, sure you... Read More
Many of Ohio's downtown areas are in need of upgrading... Read More
Q: A key investor in my business has suggested that... Read More
The first step in starting a restaurant is proper planning.... Read More
Storytelling and writing a business plan actually go hand in... Read More
I read once that something like 30 percent of all... Read More
Strategic planning is vital while starting a new business or... Read More
Strategic Planning |