One of the key challenges for any business is to remain focused and invest resources for maximum pay-off. It's said that 80% of a business's activity accounts for only 20% of total profits. In plain language, most of the work we do is unfocused, poorly designed and ineffective. In today's competitive world, no business, whether it's an individual professional or a large manufacturing operation, can survive with that much lost time and wasted effort. A business plan can help, but most small business owners (and some managers/supervisors) hate doing them! In the spirit that any map is better than no map, here are my top ten keys to creating your own map to success:
1. Have a dream. This sounds simple and obvious, but answering the questions: "Why am I doing this? What's the big picture?" can lead to profound changes in many organizations. Too often in the daily grind, we forget to think about where we want to go, or why we started the business or took the job in the first place.
2. Make the dream bigger. What if the whole world bought your products or loved your service? What would it mean if your profits, or your personal income were 10 times greater? How about 100, or 1000 times greater? What shifts in focus would that require? Would your daily routine change? Would you spend your time and energy on different problems, attend to different priorities? Why wait?
3. Make the dream clearer. Have a precise description of exactly what you want and hang it in your office, in the employee lunch room, in the restrooms, and on the dash of your car. Use key words, phrases, a photograph of your future office building or whatever symbol will crystallize the dream and make it real for you and for every member of your team
4. List 100 obstacles that will get in your way. Enlist staff, friends, competitors to help. Ask your customers to join with you in looking for the roadblocks, blindspots and bottlenecks that prevent you from growing. Make it a matter of personal pride to never have a problem pop up that you haven't already considered.
5. List 1000 solutions, 10 for each potential problem. The key here is creativity, flexibility, and responding instantly when the unexpected happens. Expect the unexpected, and have a file of alternative solutions at your finger tips. It's called contingency planning. Do it!
6. Get tons of advice. Have your accountant, your attorney, your insurance agent, your spouse and your cousin take a look at this. If you can't explain it to them, will you be able to explain it to your staff? If these people don't understand and support your plan, will you be able to maintain your own enthusiasm over the long haul?
7. Get GOOD advice. After explaining your dream and your plan to lots of people, sit down with a handful of those you trust the most, and pay them to give you their best feedback. Lots of people can give you technical advice, expert advice, and even friendly advice. Wisdom is more important, and harder to find.
8. Create the path of least resistance. Using the dream as your goal, and knowing the obstacles that could get in your way, begin mapping your way through the wilderness to your destination. What's the easiest, most direct, route? What's the safest route? Which combination of activities and priorities makes the most sense?
9. Take action. Once you know where you want to go and have a path to get there, start walking! Too many managers put their business plan into a nice file folder that is never looked at because they are too busy working "hard." Instead, use your efforts and your plan together so that your effort is focused, productive and smart!
10. Re-assess often. Just as someone hiking across barren territory needs to periodically stop and check their map and compass to avoid walking in circles, business owners and managers need to check their direction and their priorities. Conditions change. Opportunities pop up or disappear, new problems arrive or the nature of the dream changes. All of these things will happen. Plan for it! Regularly step outside your business to re-assess and redefine your most important tasks. You can't afford to spend 80% of your effort in busywork and unprofitable distractions. Re-assess and stay on course.
? Copyright 2003 by Philip E. Humbert. All Rights Reserved. This article may be copied and used in your own newsletter or on your website as long as you include the following information: "Written by Dr. Philip E. Humbert, writer, speaker and success coach. Dr. Humbert has over 300 free articles, tools and resources for your success, including a great newsletter! It's all on his website at: http://www.philiphumbert.com
scheduled cleaning services Winnetka ..If you own a mobile franchise business and wish to... Read More
Why cut costs now? Efforts are multiplying to cut costs... Read More
You know you need a business plan. You probably realize... Read More
If you are a manufacturer wanting to use your business... Read More
How often does your company make a quantum leap forward?... Read More
"Begin with the end in mind," says Stephen Covey in... Read More
Note to Rite Aid and CVS: It's not about the... Read More
Too much goal setting and strategic planning can leave you... Read More
1. Attempt Succession Planning Without Other Strategic Plans. Succession plans... Read More
A survey released by the American Institute of Certified Public... Read More
Ask Yourself three simple questions that affect your strategy planning...... Read More
Regroup?is this a new management trend? Not a chance! Regroup... Read More
With a heightened awareness of opportunity, ideas can often be... Read More
A strategic alliance is when two or more businesses join... Read More
Ask a small business owner about their strategic plan and... Read More
1. Largest Selection -One way that you can make your... Read More
There's nothing automatic about corporate growth, particularly in the information... Read More
So you've decided to write your own business plan because... Read More
One of the most important initiatives in the domain of... Read More
Succession planning, like any business acumen, is both an art... Read More
Writing a business plan is not an easy endeavor, nor... Read More
You might be thinking to yourself, "Why should I waste... Read More
The format of a Business Plan is something that has... Read More
Anyone who has been watching the Idaho Market Carefully for... Read More
Fun From The StartFor those with the will to start... Read More
reliable maid service Lincolnshire ..If you own a mobile franchise business and wish to... Read More
Imagine spending the same amount of money on marketing and... Read More
In most business plans, no matter how striking the idea,... Read More
Does the competition drive you crazy?Are they relentless about taking... Read More
With a heightened awareness of opportunity, ideas can often be... Read More
The goal of almost every business owner is to generate... Read More
Growth through acquisition should not be considered an option reserved... Read More
Where would your business be without a proper plan? A... Read More
This week I coached a wonderfully lovely woman I'll call... Read More
Regroup?is this a new management trend? Not a chance! Regroup... Read More
The foundation of any business transaction is the promise of... Read More
In Ohio: besides the 3-Cs you should look at Akron,... Read More
"Begin with the end in mind," says Stephen Covey in... Read More
Is there a 'magical' way to exponentially grow your business?It's... Read More
The trick is to determine what uniquely identifies your best... Read More
No "meme" isn't a typo and Got Milk, the more... Read More
The Accountability/Alignment Process: Three Steps to an Accountable Organization Generating... Read More
It's easy to lose sight of what needs to be... Read More
Twice a year, Bill Gates goes to a remote island... Read More
In this small article we'll concentrate on farmers associations and... Read More
A focus group is a group of employees or current... Read More
"Did you hear what your competitor is doing?" This question... Read More
Microsoft Great Plains fits horizontal markets clientele and in case... Read More
Have you been in a "brainstorming" session where each person... Read More
David E. Gumpert, author of Burn Your Business Plan, often... Read More
Strategic Planning |