Why Do a Business Plan?

To Grow (Catapult) Your Business That's Why.

When it's in your head it's not as likely to happen--too much missed.

Before becoming an executive business coach, in my previous career as an electrical engineer I discovered some key practical things about business planning that showed me how to explode the growth of a business.

When I was in college if I was asked to design something my designs always worked?.on paper.

When I got out of college, my boss would frequently come to me and ask if I knew how to design this or that. I always answered confidently, "Sure, I know how. Pointing to that space between my ears."

Then I would design it on paper. And the first aha I learned was that once written down I could see more than I could when it resided between the ears. This piece just didn't come together with that piece?.and that one?.and that one?.

So, I would gradually work out all of the gotcha's until all of the pieces worked on paper.

Then I'd go build one?..

And it almost never worked. I had made an assumption about something in the real world that wasn't quite right. I'd missed something about the real world. So, I'd work back and forth from the ideal paper design to the real world result until it started working in the real world. Then I'd go back and document that on paper.

Now the real BIG AHA!

I don't believe there is a self-respecting engineer anywhere in the world that is ready to release his design to production when production is screaming for it. The reason??? Once the engineer has a real working example on paper things start jumping off the paper at you. You can see things you didn't even think of before. There are new concepts there.

"Gee, I didn't see that. If I change this?it'll work better." Or.."Wow, over here, if I do ____ then it'll be cheaper to produce" Actually, once it's on paper and working it's almost never ending what you keep finding.

Business Planning Between the Ears Doesn't Allow You to Find the Opportunities or the Gotcha's That Paper Planning Shows You Clearly

I had said to my boss, "Sure I know how" when he asked me if I knew how. But it was between my ears. I learned that you have to get it on paper to start seeing the gotcha's before you can fix them, and once you build a real one you start learning new things about how to optimize, how to make it cheaper, how to make it work better, and it never ends. There are so many opportunities to make it better. Now, let me ask you one more question:

How many people do you know that are running their business "between their ears?" How many are saying "I know how"?

I actually have had companies tell me "Get out of my way, I don't have time to plan. I have to produce NOW" Then they call me back in a few months asking for help after they have lost hundreds of thousands of dollars.

That's when the real aha hit me. After putting it on paper I've seen those same business jump 5 times, 10 times in revenues in just weeks.

So, how many do you know that are running their business between their ears and have never put it on paper? Or, some may have put it on paper, but it's setting somewhere on the shelf.

The opportunity to grow your business, BIG TIME, is

Having a written plan on paper, determining the KEY measurements that will be important and will deliver the results we want. Having clear targets and goals, evaluating what you see and fixing all the gaps, on the paper, BEFORE finding them in the real world.

Then implementing the plan, again finding what is different between the paper and the real world and fixing them.

Then evaluating the results from the real world, comparing against the key measurements and where we expected to be.

Optimizing the results-If we are tracking the RIGHT things, keeping good results measurements, I guarantee that you will find an AHA moment that will increase the output of your company, a department, a work group, by 2-10 times. And many times we find several ways to multiply a business over and over. It's almost always been a given with the companies we've worked with.

Alan Boyer, President/CEO of The Leader's Perspective, LLC http://www.leaders-perspective.com is considered one of the world's leading breakthrough specialists. He has worked with some of the worlds largest companies, on projects in the multi-billion dollar area, and with single proprietor companies. He has worked on many hundreds of projects with companies that have resulted in multi-$100 million savings or gains.

With over 35 years of business, quality, and process experience, he has catapulted businesses lightyears ahead in weeks. Some have doubled and some have jumped 10 times. He claims the key to that is:

Helping the business owners/employees develop the business skills

Helping them overcome the limitations and attitudes that they built between their ears (the self imposed limitations, I can't, this won't work for me, I'm different)

By helping them find the breakthroughs in their business and thinking.

He helps people & companies worldwide reach further than they EVER thought possible?.FASTER

bathroom cleaning service Northbrook ..

In The News:

Learn how to act against cybercriminals in 2026 with essential security steps like two-factor authentication, software updates and credit freezing.

Choose between OpenAI releasing Sora text-to-video model, the AI race heating up, or Waymo driverless cars launching in cities across the country

Learn how to set up Google Maps and Apple Maps on your phone to automatically remember where you parked. Step-by-step instructions for enabling location services and parking detection.

Phishing scammers use rnicrosoft.com domain to impersonate Microsoft by replacing "m" with "rn" in typosquatting attacks that steal login credentials.

OpenAI announces new teen safety rules for ChatGPT users under 18, blocking romantic roleplay and requiring extra caution on body image topics.

A 2025 data breach at fintech company 700Credit exposes personal information of more than 5.8 million people through compromised third-party integration partner.

Retailers lose $76.5 billion annually to return fraud as nearly 10% of U.S. retail returns involve fraudulent activity, with $850 billion in returns expected in 2025.

ShinyHunters claims responsibility for stealing 94GB of Pornhub user data affecting over 200 million records and demands Bitcoin ransom.

ChatGPT 2025 now connects to Apple Music, Canva, Expedia, TripAdvisor and OpenTable through built-in apps that help users create playlists, design graphics and more.

Apple releases emergency patches for two zero-day vulnerabilities actively exploited in attacks. iPhone and iPad users urged to update immediately.

DoorDash launches Zesty, an AI-powered social app that recommends restaurants through conversational search, now testing in San Francisco and New York.

Cybersecurity firm Infoblox reveals that over 90 percent of parked domains now redirect visitors to scams and malware, making simple typos extremely dangerous.

The Fox News AI Newsletter covers the latest artificial intelligence technology advancements, including the challenges and opportunities AI presents now and for the future.

GPT-5.2 is now live for all ChatGPT users with improved coding, writing and image interpretation, with Kurt Knutsson offering his review.

New iPhone replacement scam uses pressure tactics and fake carrier calls to steal devices from buyers. Criminals claim shipping errors and demand urgent returns.

Amazon Ring's new facial recognition feature sparks privacy controversy as Electronic Frontier Foundation critics argue the AI upgrade expands surveillance risks.

New Android banking trojan Sturnus steals credentials, reads encrypted messages and controls devices.

Denmark's 3D-printed student village proves automation builds 36 apartments faster than traditional methods. Skovsporet project shows housing future.

Discover Android's new Sound Notifications feature that alerts you to smoke alarms, doorbells, and baby cries even when wearing headphones.

New SantaStealer malware reportedly threatens holiday shoppers with password theft. This Christmas-themed info-stealer targets browsers and crypto wallets.

The Christmas season brings a surge in Netflix phishing scams targeting shoppers with fake emails. Stacey P received convincing scam but verified account first.

San Francisco Giants invite Jamie Grohsong to throw ceremonial first pitch at Oracle Park after he learned to play baseball with a bionic hand following an injury.

FBI warns cybercriminals are stealing family photos from social media to create fake proof of life images in virtual kidnapping scams targeting victims.

Instagram's new 'Your Algorithm' tool lets you control your Reels feed in real time. The app now gives you power to customize what videos you see.

Major Marquis fintech breach exposes 400,000-plus Americans' data through unpatched SonicWall vulnerability, with Texas hardest hit at 354,000 affected.

Why Do a Business Plan?

Strategic Planning