Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.
There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.
There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.
Measuring Failure
Failure is one of the hardest pills to swallow. Commercial failure is obviously not good: a continuous negative cash flow is bad news for all stakeholders. But there are degrees of failure and it can be measured:
a) Failure can lead to success. Ridley Scott scored a commercial failure with Blade Runner but went onto make some of the most commercially successful movies of all time.
b) How close was the endeavour to the strategic fit with the firm? Did the development and commercialisation cause long term problems?
c) Did the firm pick up any technical expertise that can be applied to other ventures?
d) Did the organisation pick up any business competencies along the way?
e) As a strategic option, was this the right thing to do? Knowing the wrong direction helps focus activity towards the right path.
f) What did we learn about our customers? Coke learned a lot about their customers when it brought out New Coke.
A good analysis can yield positive outcomes and convince shareholders to embark on similar projects in the future.
These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com/
You can also receive a regular, free newsletter by entering your email address at this site.
Kal Bishop, MBA
**********************************
You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.
Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com/
no-contract cleaning service Glenview ..Here are the 3 elements of the "Purpose" leg in... Read More
Freedom is the deeper meaning, the foundation behind all of... Read More
Dare to Dream~It is said that every person has at... Read More
Your mind is the only tool that can create success... Read More
Looking for a way to make this year your best... Read More
What are your fears? Fear of failure? Fear of success?What... Read More
The simple action of writing the every day grocery demonstrates... Read More
Ray Winstone, the London East End barrow boy, who became... Read More
I want to relate to you a story, READ it... Read More
Hey,Josh here from Investor Wealth Academy sitting 29 stories above... Read More
If you have a choice each day in the tasks... Read More
Effective listening is almost certainly the most important communication skill,... Read More
Greatness is all around us. From Oprah to Bill Gates... Read More
Back from my amazing summer excursion, a month long drive... Read More
About a month ago, I was hit by a car... Read More
Have you ever noticed when playing a video game, or... Read More
Jack Nichlaus was asked if there are really talented golfers... Read More
I could labor the idea but then that would only... Read More
Our expectations get us into a lot of trouble and... Read More
Jim Rohn wrote in his book The Five Major Pieces... Read More
It is accepted that most people have felt shy at... Read More
"A man's life is what his thoughts make of it."-... Read More
I was flying home from a seminar in Atlanta yesterday... Read More
I was hired to do some training for a sales... Read More
I always say to my children, as long as you... Read More
house cleaning company Glencoe ..We all want success in life. We want success in... Read More
Hi, Jim Rohn here. This month we focus on accelerating... Read More
"Don't get caught up in the how of things. If... Read More
Thomas Edison has done it. Naomi Watts often jokes about... Read More
1)Failure is normal.Everyone has faced failure. Some people talk about... Read More
Three key words to remember: weigh, count and measure. Now,... Read More
"The credit belongs to the man who is actually in... Read More
Have you ever wondered what the difference is between a... Read More
What makes you unique? Answering this question will provide the... Read More
In my work with clients, the issue of perspectives comes... Read More
The difference between success and failure is based on behavior.... Read More
An unexamined life is not worth living ? SocratesAll too... Read More
So, how can you succeed online without ever experiencing the... Read More
You've been searching for self improvement or personal development. Trying... Read More
Change is one of the biggest concepts facing today's society.... Read More
Depending on the person, challenges can either make or break... Read More
(Excepted from the book The Five Major Pieces to the... Read More
The scene from "Biloxi Blues" where Matthew Broderick's character kept... Read More
To achieve what you want, what you desire, needs a... Read More
Have you ever had this feeling? You're standing in front... Read More
The approach of a new year usually causes us to... Read More
I have noticed that though my clients often have created... Read More
With the long-term trend of protecting employees' individual self esteem... Read More
Response means "to answer" and that idea, in its purest... Read More
Your personal image: It's the most important YOU asset you... Read More
Success |