Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.
There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.
There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.
Measuring Failure
Failure is one of the hardest pills to swallow. Commercial failure is obviously not good: a continuous negative cash flow is bad news for all stakeholders. But there are degrees of failure and it can be measured:
a) Failure can lead to success. Ridley Scott scored a commercial failure with Blade Runner but went onto make some of the most commercially successful movies of all time.
b) How close was the endeavour to the strategic fit with the firm? Did the development and commercialisation cause long term problems?
c) Did the firm pick up any technical expertise that can be applied to other ventures?
d) Did the organisation pick up any business competencies along the way?
e) As a strategic option, was this the right thing to do? Knowing the wrong direction helps focus activity towards the right path.
f) What did we learn about our customers? Coke learned a lot about their customers when it brought out New Coke.
A good analysis can yield positive outcomes and convince shareholders to embark on similar projects in the future.
These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com/
You can also receive a regular, free newsletter by entering your email address at this site.
Kal Bishop, MBA
**********************************
You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.
Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com/
tidy up service Glenview ..We all strive for a 'balanced life'. Although we may... Read More
1. Differentiate yourself using a Personal Value Proposition. A PVP... Read More
When traveling down the road it is always good to... Read More
"When I think back on all the crap I learned... Read More
"Write checks on a regular basis to those who you... Read More
How do you land your dream job, win... Read More
Personal missions statements (PMS) are just nothing but the winning... Read More
To take the online road to success is not, contrary... Read More
Back from my amazing summer excursion, a month long drive... Read More
Recently, I coached a young woman whom I'll call Mary... Read More
If you want to make more of your talents -... Read More
Never settle for what you can currently imagine You are... Read More
Take a page from Eastern wisdom Meditation, martial arts that... Read More
People like to emerge as winners by hook or crook... Read More
Today I feel inspired that I should speak more to... Read More
No one becomes successful by accident. Success requires making a... Read More
Many people consider reading books a waste of time. It... Read More
Dr. Wayne Dyer published his best-selling book, "10 Secrets for... Read More
Knowing when to disconnect, shut it off, unplug, or walk... Read More
Do you know that there is a formula for attaining... Read More
Your Head, think about what you want and move towards... Read More
Most of your behavior is determined by your habits. Everything... Read More
Reading lots these days? Having trouble remembering and recalling? For... Read More
Have you ever had this feeling? You're standing in front... Read More
I've been coaching for a few years now, and the... Read More
maid service near Winnetka ..On March 27th 2005, Oxford won the annual boat race... Read More
In the first part of this article you learned some... Read More
You've tried and failed. You've watched others fall. You're wiped... Read More
Very few of us can pick up a complex task... Read More
What if I told you that you could be more... Read More
I started taking stock of my year in 2002. I... Read More
Do not make the mistake of looking at your failures... Read More
Let me tell you story about a friend of mine... Read More
To achieve success it can be important to keep going... Read More
Imagine living in the world that Helen Keller found herself... Read More
I am going to tell you something you already know... Read More
Material or physical success is often measured by the level... Read More
Often just one self-help principle can increase your power to... Read More
A company entitled "Made for Success" begs the question: Just... Read More
One of my absolute favorite quotes is from Dwight D.... Read More
The recent mission of the space shuttle Discovery is NASA's... Read More
Oprah and Harpo Productions, consistently reap awe-inspiring progress and record-breaking... Read More
Jim Rohn wrote in his book The Five Major Pieces... Read More
(excerpted from the book Seven Strategies for Wealth and Happiness)Wouldn't... Read More
There is one big "secret" to success that can help... Read More
If you want to be successful in life, business, or... Read More
Hold a "progressive" goal party If you have a group... Read More
My life is a bubble; but how much solid cash... Read More
What Makes the Difference?On a warm spring afternoon, fifteen years... Read More
We have all read about people who are successful briefly.... Read More
Success |