Top 6 Business Success Strategies

"The principal purpose of business is to create a customer." --Peter Drucker

Creating a loyal and respectful relationship with a potential customer builds the basis for all other areas of business success.

Simply stated, without customers, our businesses would all fail.

A satisfied customer is a customer who provides a continual income stream and refers others.

Business success starts with the customer. The following six strategies outline the best and most effective business success practices.

1. Customer Service. Typically 68% of a business' customers leave or go elsewhere for products and services because they feel they are under appreciated or unimportant.

The perception a customer has of his/her value to a business plays a very large role in whether or not the customer returns.

What can you do to improve on that statistic? Smile, ask questions, be friendly and say "Thank You".

Customer service is a seriously neglected facet of most businesses. As an owner you must set the example for your employees.

No one can do this for you. You can't pay an outside consultant to smile for you. If you aren't sure where to start, then pick up a copy of "How to Win Friends and Influence People" by Dale Carnegie.

2. Existing customers. Another neglected area in most businesses is the act of communicating with existing customers. I can't remember the last time a business I frequented sent me a coupon or note or anything for that matter.

Keeping in contact with customers does not have to be an extensive and time-consuming endeavor. A monthly newsletter, a quarterly coupon mailing or a special occasion or holiday is sufficient. The idea here is not to sell them something but to simply remind them that you exist and value their business.

3. Referrals. If you are not offering an incentive to your existing customers to refer new customers to you, you are missing out on a huge profit center.

Referral coupons are one way of enticing customers to refer. If a coupon makes it back to you with a new customer, then the referring customer gets a "spiff". A "spiff" can be a discount coupon, movie tickets, or a free item, anything that shows value.

It is important, however, for the "spiff" to be something of perceived value to the referrer. Cheesy doesn't work. The referrer needs to be excited or grateful for the "spiff".

4. Thank you. Simply but overlooked. The act of thanking people for their business. Sending thank you notes to customers who refer is an important practice.

Most importantly, however is the practice of saying "thank you" when customer leaves even if he doesn't purchase. How you say "thank you" is also important.

Many times I say something to the effect of "thank you for using our services we really appreciate your business". This says so much more than a simple "thank you" does.

Thank customers for information they provide to you, thank them for referrals, thank them for keeping you in business, whatever it is just remember to say "thanks".

5. Testimonials. Overlooked but critical to building credibility with potential customers.

If you are a brick-and-mortar business you should have customer testimonials posted where new customers can easily see them.

If you are an online business they need to be front and center on your web page. Do not hide them behind links, put them right on the home page.

Testimonials will do more for you than any other type of advertising. Sprinkle them throughout your mailers, on postcard mailings, in your office or store, on your web page, in your emails. Everywhere, you can't wear them out.

6. Rewards. Rewarding customers for their loyalty is a great way to drive repeat business and boost your bottom line.

I recently sent out a letter thanking customers for their loyalty, telling them that they had been added to my VIP customer list, and presented them with a thank you coupon.

In the letter I also covered new services and products. I had a 90% response rate. Some customers called just to say "thank you" and chat.

This form of relationship building is a critical success factor.

The reward program can be points like airlines currently use, a cash back program, tiered discounts, anything that motivates the customer to buy more to gain the incentive.

These six strategies are mandatory to building a customer retention program and for motivating new customers to buy.

Implement one a month for the next 6 months and watch your sales go up.

Customers need and want to be appreciated and respected; this should be standard operating procedure for every business owner.

Tired of watching others succeed? Discover how to achieve a more prosperous life.

Yolanda A. Facio is the author of an incredible new ebook that guarantees you a more successful and productive life.

Click Here Now => http://www.newrulesforsuccess.com

More success tips can be found at http://www.newrulesforsuccess.com

shuttle from O'Hare Bingham .. Lockport Chicago limo O’Hare
In The News:

Attackers use caller ID spoofing and AI voices to steal money. Tech expert Kurt “CyberGuy" Knutsson provides seven ways to protect yourself.
Tech expert Kurt “CyberGuy" Knutsson talks about the Genesis GV60 MIV, an electric rescue EV with snow tracks for extreme missions.
Tech expert Kurt “CyberGuy" Knutsson helps you ensure a smooth online experience with a reliable, secure home network setup.
Kurt “CyberGuy" Knutsson talks about Vollebak’s Shielding Suit, which blocks EM radiation, infrared and tracking for privacy.
Even Apple products are vulnerable to cybercriminals, and a new report suggests the owners of Mac products will have to be more vigilant this year.
An inflatable six-person tiny house from a firm called 2001 looks like a space station with its inflatable dome that is transportable and eco-friendly.
Scams cost Americans an estimated $159 billion every year and average about $3,500 in losses per victim. The CyberGuy has advice to protect yourself.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents
Zeekr and Waymo are joining forces for the world's first mass-produced autonomous vehicle, combining an electric vehicle with self-driving technology.
A humanoid robot training center has opened in Shanghai, a big step in China's efforts to become a global leader in robotics and artificial intelligence.
Security experts have discovered that hackers are targeting apps on the App Store to spread malware that steals information from saved screenshots.
A new luxury SUV combines military-inspired design and high-end luxury transportation and includes two military-grade gas masks to protect against chemical warfare.
80% of stalking victims are tracked using tech. GPS trackers, like AirTags, are among the most popular ways to do it. Here's how to protect yourself.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Kurt "CyberGuy" Knutsson explains how to protect yourself against artificial intelligence-fueled romance scams, which have become the most common type of fraud in 2025.
Kurt "CyberGuy" Knutsson explains the steps to declutter text messages on a Mac or iPad. Apple offers ways to do this more efficiently.
Here's how to take control of the algorithms on Facebook, YouTube, Instagram and TikTok if your social media feeds aren't showing you content you want to see.
Beware of iCloud scams using urgent messages. Tech expert Kurt “CyberGuy" Knutsson helps you spot the red flags to protect yourself.
Travel abroad worry-free with these top translation apps for travelers. Tech expert Kurt “CyberGuy" Knutsson highlights some favorites.
The European Space Agency's Euclid space telescope was going through preliminary tests in September 2023 when it captured images of an Einstein Ring in a nearby galaxy.
Tech expert Kurt “CyberGuy" Knutsson says hackers are using Microsoft Teams for phishing, vishing and quishing via social engineering.
Red light camera tickets: Not liable to ID the driver; some are fishing expeditions. Tech expert Kurt “CyberGuy" Knutsson helps you fight back against tricky fake tickets.
The apps collecting the most data about you are among the most widely used. Kurt the CyberGuy takes a look at 20 of these apps and how you can protect personal information.
AST SpaceMobile of Texas is developing the world's first global cellular broadband network that can connect directly to your smartphone without special equipment.
Community Health Center, a Connecticut-based healthcare provider, has disclosed a recent data breach affecting over 1 million people in the U.S.

If Youre Not Ready - Dont Start!

There are times when we feel we should take action,... Read More

Marketing In The Moment (Consciously)

It's really all we have... the "Moment". Think about it,... Read More

STOP Trying Harder

You've been searching for self improvement or personal development. Trying... Read More

Reach Your Goals - Using Eastern Wisdom

Take a page from Eastern wisdom Meditation, martial arts that... Read More

5 Master Qualities of Extraordinary Achievers

You can be a master achiever by developing the same... Read More

Feng Shuei To Attract Money

The first thing that you need to do is get... Read More

Personal Excellence: Whats Your Motivation? (Part 2 of 3)

The scene from "Biloxi Blues" where Matthew Broderick's character kept... Read More

Modelling Your Way to Success

The fastest way to succeeding in anything, be it online... Read More

Success - Its Never Too Late

Ray Kroc, the founder of McDonalds, was over fifty when... Read More

Control Your Fear Before It Controls You

"Fear Factor" is one of my favorite TV shows. It... Read More

Top Ten Ways To Create Positive Behavior Change

1. Open your mind to new ideas: Positive behavior change... Read More

The Seven Deadly Roadblocks to Success

When traveling down the road it is always good to... Read More

Success Achievement Secrets

You can achieve whatever you want by incorporating the following... Read More

Your Money or Your Life!

Quote of the month: Am I working to live or... Read More

Is Your Life A Minefield ?

Why everything has to be so hard? What have I... Read More

Why Balancing Your Polarity Can Make Life Better

Driven by cultural imperatives and inner promptings, we drive ourselves... Read More

How To Prepare Yourself Mentally For Success

Okay, so you've finally made that big decision to start... Read More

Lessons from My Garden

What does "Lessons from My Garden" have to do with... Read More

Five Steps To Success!

If you are looking for a surefire strategy to ensure... Read More

How To Become Successful

The First step to success is to think and decide... Read More

Do You Know Whats The #1 Success Secret Is?

How many people do you hear complaining about their job,... Read More

Can Anyone Become A Successful Business Person?

Can anyone become a successful businessperson? I am asked this... Read More

7 Tips for Success

In this article we mention 7 tips for your success.... Read More

Creating Success - A Balance of Thinking and Doing

Why is it that most people still equate being successful... Read More

Discipline

I've been thinking a lot about what I believe to... Read More

Mishawaka limo O'Hare ..