Always include a powerful signature on every email you send out, even to friends. It's even more important when you send out articles to opt-in ezines (no spam) and top web sites in your field--more important than your article's message.
This resource box contains your subtle sales message as well as giving people multiple ways to contact you. This billboard calls for action, so write it accordingly. Entice your reader to subscribe, to go to your site to get your free report. There's more.
The biggest mistake business people make is a too long signature or a too confusing one. Make yours easy to read.
Top Ten Things to Do to Make your Signature File Sell
1. Write your full name in the top line with your title.
Make this the strongest you can. If in business for over 5 years, put that information after your name. For instance, Judy Cullins, 20-year author, speaker and book coach.
2. Write your concept statement, which includes a major benefit on the second line.
Ask associates to give you feedback on your best five. For instance, "Helps entrepreneurs manifest their book and web dreams." Or, "Empowers you to live your ideal work dream."
3. Write in one book title in the third line.
Like me, perhaps you've written several books. Depending on your purpose such as sending a how to article on say, a topic like "Submit Articles to Opt-in Ezines--the #One Way to Promote your Business on the Net." Even though authoring other books on writing, in this signature file, I included "eBk: "Drastically Increase your Targeted Web Traffic and Sales"
4. Follow the 2004 new law. Write your street address, city and zip in the fourth line.
I imagine this is to stop spam. Some people may not be so Internet literate too, and may want to contact you by mail. Always make it easy for your reader to connect.
5. Put your web site address in line five.
Be sure to include the hyperlink such as http//www.-------.com. It will be underlined in blue. If you submit articles to opt-in ezines you will not use hyperlink, but can ask your article reader to use the hyperlink when they put your article up on their web site.
6. Make a free offer in line six.
This may be a free report or your free ezine. Include the title of your free ezine or report and include a hyperlink to get it at your site. Or, if you don't have that set up yet, give directions to put "free report" in subject line of their email back to you.
In just 4-7 times of reading your ezine or reading your special reports (change them periodically in your signature file), you will gain a loyal supporter who shares your reports and ezine with others. Great Internet marketing!
7. Include your email address with a hyperlink.
For example, mailto:cullinsbks@aol.com is better than mailto:cullinsbks@aol.com. The hyperlink makes it easier for your reader to take action because all they have to do is click straight through to the goodies.
8. Include your toll-free number for orders.
You never know when someone will see that number and call you immediately after reading your email full of useful information. That's a way to build your practice, clients, and customers.
9. Include your local telephone number.
For people out of country, you need to include a number they can use. Again, you are making it easy for your client to be to reach you.
10. Alter your signature file now and then.
Many coaches and speakers like the paragraph form for their signature file. You can also combine the information in a list and then with a line to separate, a paragraph or bio about you.
Without a powerful sales-oriented signature file you will lose many contacts that can lead to sales. Modify yours today and watch your profits grow.
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at mailto:cullinsbks@aol.com and over 140 free articles. Email her at mailto:cullinsbks@aol.com
executive chauffeured services Bradford .. Madison to Airport carIn Jack Canfield and Mark Victor Hansen's original "Chicken Soup... Read More
1. Great Things Take Time ? Three years passed between... Read More
As a counselor, therapist or healing professional (massage therapist, physiotherapist,... Read More
Do you plan events for the corporate world like product... Read More
Always include a powerful signature on every email you send... Read More
Your business card is a valuable piece of real estate... Read More
How much is your data worth to you? In this... Read More
Most people have at least one favorite quotation from a... Read More
'Tis the season to give. And finding the right gift... Read More
Talking is the least important half of any conversation. Listening... Read More
Looking for an old friend? Want to know if your... Read More
We all know that running a home business is highly... Read More
How's your business going to keep growing with the holidays... Read More
Imagine if you were going to address a stadium full... Read More
1. Get to know people. First meet those people in... Read More
Here are a few ideas to get you started, all... Read More
You have seen their ads and you may have wondered... Read More
Have you put a lot of effort, time, and money... Read More
1. Use subheads throughout your ad copy.Subheads are great to... Read More
Having business partner or planning to start a business with... Read More
Networking is probably the best way to build a profitable... Read More
Part Two of Cash to Cash Cycle SeriesNext: SalesWe've already... Read More
Seven Reasons Why Training Doesn't Produce the Desired Results and... Read More
Many mistakes can be made in business and if you... Read More
Please don't think I am calling you a "moron" to... Read More
O'Hare Chicago prom limo ..If you have a business on the Internet you should... Read More
In building and runnng an independent private practice or small... Read More
What is a niche business? A niche business is one... Read More
Seven Reasons Why Training Doesn't Produce the Desired Results and... Read More
Getting focused on what you want to achieve and creating... Read More
If you are thinking of starting a new business, or... Read More
From an employee's perspective, management often conducts itself in ways... Read More
Use the checklist below to make sure your article, tip,... Read More
Do you want to be #1-10 on Google and other... Read More
Always include a powerful signature on every email you send... Read More
Looking for an old friend? Want to know if your... Read More
Every event you hold can be extremely successful. Apply these... Read More
Proofreading may not be terribly fun, but it's one of... Read More
In Jack Canfield and Mark Victor Hansen's original "Chicken Soup... Read More
Do you plan events for the corporate world like product... Read More
Gas prices continue to go through the roof and increased... Read More
It is possible for small companies and individual business people... Read More
Does your business have a money tree you can shake... Read More
If you don't possess the time, money or inclination to... Read More
Skilled workers of every age have prized their tools. I... Read More
The Internet is a fast growing medium, trancending the personal... Read More
Seven Questions to Improve Your Business, Your Relationships, and Your... Read More
Hey, as hard as this may be for you to... Read More
For most business owners and entrepreneurs, preparing, and communicating the... Read More
So many people I worked with said they got more... Read More
Top Quick Tips |