Always include a powerful signature on every email you send out, even to friends. It's even more important when you send out articles to opt-in ezines (no spam) and top web sites in your field--more important than your article's message.
This resource box contains your subtle sales message as well as giving people multiple ways to contact you. This billboard calls for action, so write it accordingly. Entice your reader to subscribe, to go to your site to get your free report. There's more.
The biggest mistake business people make is a too long signature or a too confusing one. Make yours easy to read.
Top Ten Things to Do to Make your Signature File Sell
1. Write your full name in the top line with your title.
Make this the strongest you can. If in business for over 5 years, put that information after your name. For instance, Judy Cullins, 20-year author, speaker and book coach.
2. Write your concept statement, which includes a major benefit on the second line.
Ask associates to give you feedback on your best five. For instance, "Helps entrepreneurs manifest their book and web dreams." Or, "Empowers you to live your ideal work dream."
3. Write in one book title in the third line.
Like me, perhaps you've written several books. Depending on your purpose such as sending a how to article on say, a topic like "Submit Articles to Opt-in Ezines--the #One Way to Promote your Business on the Net." Even though authoring other books on writing, in this signature file, I included "eBk: "Drastically Increase your Targeted Web Traffic and Sales"
4. Follow the 2004 new law. Write your street address, city and zip in the fourth line.
I imagine this is to stop spam. Some people may not be so Internet literate too, and may want to contact you by mail. Always make it easy for your reader to connect.
5. Put your web site address in line five.
Be sure to include the hyperlink such as http//www.-------.com. It will be underlined in blue. If you submit articles to opt-in ezines you will not use hyperlink, but can ask your article reader to use the hyperlink when they put your article up on their web site.
6. Make a free offer in line six.
This may be a free report or your free ezine. Include the title of your free ezine or report and include a hyperlink to get it at your site. Or, if you don't have that set up yet, give directions to put "free report" in subject line of their email back to you.
In just 4-7 times of reading your ezine or reading your special reports (change them periodically in your signature file), you will gain a loyal supporter who shares your reports and ezine with others. Great Internet marketing!
7. Include your email address with a hyperlink.
For example, mailto:cullinsbks@aol.com is better than mailto:cullinsbks@aol.com. The hyperlink makes it easier for your reader to take action because all they have to do is click straight through to the goodies.
8. Include your toll-free number for orders.
You never know when someone will see that number and call you immediately after reading your email full of useful information. That's a way to build your practice, clients, and customers.
9. Include your local telephone number.
For people out of country, you need to include a number they can use. Again, you are making it easy for your client to be to reach you.
10. Alter your signature file now and then.
Many coaches and speakers like the paragraph form for their signature file. You can also combine the information in a list and then with a line to separate, a paragraph or bio about you.
Without a powerful sales-oriented signature file you will lose many contacts that can lead to sales. Modify yours today and watch your profits grow.
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at mailto:cullinsbks@aol.com and over 140 free articles. Email her at mailto:cullinsbks@aol.com
shuttle from O'Hare Bingham .. Lockport Chicago limo O’HareBusiness etiquette is essentially about building relationships with colleagues, clients... Read More
Creating a website is one thing, making it better is... Read More
Which one are you? An effective IT project manager, able... Read More
A lot of people are insecure about buying something or... Read More
mistake #1: rely just on financial statementsProfit and loss, revenue... Read More
Seven Reasons Why Training Doesn't Produce the Desired Results and... Read More
Gas prices continue to go through the roof and increased... Read More
Seven Questions to Improve Your Business, Your Relationships, and Your... Read More
1. Get to know people. First meet those people in... Read More
Are you scratching your head after business events wondering why... Read More
If you are like me, you are living some distance... Read More
Advertising executive Alex F. Osborne first coined the word "brainstorming"... Read More
'Tis the season to give. And finding the right gift... Read More
Many new coaches struggle to attract their first client. Often,... Read More
1. Outsource what takes you too long to doWhen you... Read More
What is a niche business? A niche business is one... Read More
Have you put a lot of effort, time, and money... Read More
If you've been thinking of starting a business on the... Read More
Are the endless lists of Top-7's and Top-10's taxing your... Read More
If you are thinking of starting a new business, or... Read More
Do your remember when you first ventured out in the... Read More
A lot of people are at a loss when it... Read More
"Vision is the spectacular that inspires us to carry out... Read More
Do you plan events for the corporate world like product... Read More
1.) Brainstorming for an idea - You must select what... Read More
Mishawaka limo O'Hare ..If you've been thinking of starting a business on the... Read More
You have seen their ads and you may have wondered... Read More
One way to manage your time more effectively is to... Read More
Your business card is a valuable piece of real estate... Read More
Clarity is an absolutely essential ingredient for you to achieve... Read More
Creating a website is one thing, making it better is... Read More
Many new coaches struggle to attract their first client. Often,... Read More
So how do you eliminate your competition without bloodshed? You... Read More
For most business owners and entrepreneurs, preparing, and communicating the... Read More
You need sales and you wanted them yesterday. Here are... Read More
When sending mail to clients and potential clients, make your... Read More
It is possible for small companies and individual business people... Read More
Almost daily, newspapers, business magazines, radio and television carry reports... Read More
One way links will help you gain better rankings in... Read More
Have you put a lot of effort, time, and money... Read More
The Ten Commandments of Goal Setting While it's good to... Read More
1. Admit there is a problem.The very first step in... Read More
Looking for a manufacturer or supplier of home furnishings in... Read More
Studies have proven that there is one reason why people... Read More
I have some good news and I have some bad... Read More
1. Think Big ? In college, Michael Dell said he... Read More
1. Locks and Padlocks ? Locks on all outside entrances... Read More
Which one are you? An effective IT project manager, able... Read More
We've heard numerous success stories of Internet entrepreneurs like Jeff... Read More
Never in history have more entrepreneurs launched more new businesses!... Read More
Top Quick Tips |