Home
>
Traffic Building
>
131 (Legitimate) Link Building Strategies

131 (Legitimate) Link Building Strategies

In search engine optimization, "off page" factors have become more and more important as they relate to rankings. In particular, solid link popularity can literally make or break a site with the search engines.

Before we go any further, what is "link popularity"? In very simplistic terms, link popularity refers to the number and quality of the incoming links that are pointing to your site. These other sites consider your site important enough to link to. So, in the engine's view, your site is considered important as well. What is meant by "link popularity" can get much more complex, which is discussed further in this article.

However, one of the most difficult areas of SEO is building link popularity. Why? Because the engines don't want "artificially created" (or useless) links, so there are no easy ways to build link popularity. The days of link farms and huge link exchange programs are over. Try those strategies now and you can easily find yourself booted out of an engine.

Rather, the engines want links from authoritative sites, or links from sites that share the same focus as your site.

But besides the link popularity you gain by getting an authoritative site to link to you, you also gain additional visibility for your Web site. So, when working on building link popularity, don't forget those two basic reasons for requesting links.

The Purpose of this Article

Because building link popularity is one of the most difficult and time consuming aspects of search engine marketing, we decided to join forces with each other and with other search engine optimizers to create a list of legitimate ways you can build link popularity for your site.

When looking through this list, you may find strategies that are subject to abuse. If you use them as recommended in this article, you will have no problems. Abuse them, and you're treading in potentially dangerous waters.

Stephen Baker with Fast said one of the most memorable statements I've heard as it relates to what the engines like or don't like to see. He said:

"Our position is pretty straight forward...it's not the technique that we are concerned about, it's the intention."

So, always keep that statement in mind when you consider linking or any other strategies for your Web site. Analyze your intentions, and if you wouldn't mind an engine knowing what you're doing, your intentions are okay.

Now that we've gotten the preliminaries out of the way, let's get down to business: learning ways to increase the link popularity of our sites. To write this article, we went to professional search engine optimizers for their ideas. After each strategy, we briefly attributed it to the SEO who sent it to us, and then we provided a list of all contributors along with their companies and URL's at the end of the article.

Keep in mind that these strategies aren't in any particular order. Also, keep in mind that though it isn't always stated explicitly, we're always referring to "related" and "important" or "authoritative" sites as our targets.

Start with the Basics:

Before you begin link seeking, you might want to read the article, "A Linking-Campaign Primer": http://www.ericward.com/articles/primer.html (Eric Ward, President, NetPOST and URLwire) (http://www.ericward.com)

This is by far the oldest and best-known method of improving link popularity. Basically you e-mail or contact the Webmaster of a site that is complementary but generally not competitive to your own. You ask them to link to your site while outlining the benefits of doing so. You would generally offer to link back to them in exchange for this courtesy. Be sure you have developed genuine content on your Web site of interest to the trading partner. Explain the advantages to them and to their visitors by providing a link to your content. Tell them where the link on your site will be or set the link up in advance with the stipulation that you'll be glad to leave it there if they'll add a link to you in kind. Take the time to look over their site and then suggest where a link to you might be appropriate. Most importantly, personalize your e-mails! You must distinguish yourself from all the spam they receive daily. If the link is particularly important to you, call them personally or write them a letter or send a fax to show them you're serious. (Brent Winters with First Place Software)(http://www.webposition.com)

(To view the rest of the article, which is over 12,000 words long, visit: http://www.ericward.com/articles/primer.html If you'd like to download the article in an ebook format, visit: http://www.ericward.com/articles/primer.html The article is also available in text format as an attachment to email by writing to RobinN@acws.com.

This article was compiled by Robin Nobles, Eric Ward, and John Alexander. The following people contributed tips to the article, and we greatly thank them for their contributions and help. Their companies and URL's are listed in the HTML, text, and ebook versions of the article.

Mike Adams, John Alexander, Michael Campbell, Chris Churchill, Terry Dean, Elbert Flores, Chris Genge, Bill Gentry, Ron Gotcher, Don Hammond, Detlev Johnson, Dixon Jones, Jon Keel, Barbara Coll, Stephen Mahaney, Nancy Nelson, Robin Nobles, David Notestine, Susan O'Neil, Debra Paynter, Terry Plank, Rocky Rawstern, Gil Sery, Chris Sherman, Judith Silver, Marshall Simmonds, Scott Smith, Danny Sullivan, Becky Thompson, Eric Ward, Carl Watney, Steve Wilson, Brent Winters, and Gary Woods.

A special thanks to Butch Pujol and Heather Colman of Digital Page Author Software and Service (http://www.digital-page-author- software.com) for creating the wonderful e-book for us.

About The Author

Robin Nobles, Director of Training, Academy of Web Specialists, has trained several thousand people in her online search engine marketing (http://www.ericward.com/articles/primer.html) training programs. Visit the Academy's training site to learn more (http://www.ericward.com/articles/primer.html). She also teaches 3-day hands- on search engine marketing workshops in locations across the globe with Search Engine Workshops (http://www.ericward.com/articles/primer.html).

http://www.ericward.com/articles/primer.html

kitchen deep cleaning Deerfield ..

In The News:

Airport workers report surge in fake lost luggage claims as scammers retrieve discarded baggage tags containing passenger names and travel information.

Unlike robotaxi competitors, Tensor focuses on consumer-owned self-driving cars that adapt to highways and urban roads with full redundancy systems for safety.

Medicare scams cost $54 billion in 2024 as fraudsters target beneficiaries with fake calls demanding payments and personal information to steal benefits.

Scammers create fake Evite invitations that mimic legitimate event emails, requiring users to verify senders and use antivirus software for protection.

The new Apple Watch hypertension feature passively monitors blood pressure patterns over 30 days using sensors to detect chronic high blood pressure signs.

Chrome extension spyware disguised as a free VPN service highlights security risks after it captured private browsing data from trusted sites.

New research shows how fatty acids in cooking oil can safely dissolve and recover silver from circuit boards without harmful chemicals or environmental damage.

The Fox News AI newsletter gives you information on the latest AI technology advancements, and about the challenges and opportunities AI presents now and for the future.

Anthropic investigates alarming AI abuse case where hacker automated entire cybercrime campaign using Claude, stealing sensitive data from defense and healthcare firms.

TikTok, Meta and YouTube restrict Charlie Kirk shooting videos with age gates and warnings while X faces criticism for allowing continued circulation.

Cybercriminals use fake troubleshooting websites to trick Mac users into running terminal commands that install Shamos malware through ClickFix tactics.

San Francisco startup Fable launches Showrunner, an AI platform dubbed the 'Netflix of AI' that generates animated episodes from text descriptions with Amazon support.

Apple raised iPhone prices for some models despite receiving tariff relief from President Donald Trump, with the new lineup starting at $799 for the base model.

A two-story 3D concrete printed home in Western Australia demonstrates faster construction methods that could reshape American housing amid rising costs.

Credit scores remain important during retirement for insurance rates and housing applications, while seniors become prime targets for identity theft and financial scams.

Scammers now send unexpected packages with QR codes that redirect victims to fraudulent websites or download malicious software to steal sensitive information.

Meeting AI tools record private conversations alongside work discussions, creating privacy risks that can be managed with proper settings and awareness.

Hotel privacy concerns are valid but rare, with methods to detect hidden tech using smartphone flashlights, mirror tests and scanning apps.

Improve your Wi-Fi speed and reliability with 10 simple router optimization tips that don't require special apps or expensive subscriptions.

A Columbia University breach exposed names, Social Security numbers and academic records of nearly 869,000 people, with notifications beginning in August.

Rental car drivers use AI-powered apps like Proofr to protect themselves from unfair damage fees as major companies deploy automated inspection tools.

Fox News' AI newsletter brings you the latest on technology advancements around artificial intelligence.

OnTrac data breach between April 13-15, 2025, exposed personal information of over 40,000 people including Social Security numbers and medical records.

A woman named Wika announces her engagement to an AI chatbot sparking worldwide debate about virtual relationships and technology.

The notorious people search site National Public Data relaunches despite a previous breach affecting 3 billion individuals, raising fresh privacy concerns.

131 (Legitimate) Link Building Strategies

Traffic Building