First off all let's define what is a link exchange? A link exchange Internet marketing campaign is the process of exchanging hyperlinks with a quality site that is somehow related to a company's product or service.
It is easy to get link exchange partners when you have a website that is getting alot of traffic and has a high page rank with Google. What proves to be a little harder is getting a quality link partner to link with your site when you have little or no page rank and little or no traffic.
I have found that giving incentives will help get the link exchanges flowing and as your page rank increases so will links with websites that have a higher page rank.
Here are 20 things you can do to get people to link to your website.
1. When you visit a web site you've enjoyed a lot, write a review for the site. Write about the benefits you gain from the web site. Tell them they can publish it on their web site if they link to your web site.
2. Market your web site as a free web book. Design your web site with a title page, table of contents, chapters, etc. Just allow other people to give away the web book by linking to your web site.
3. Offer other web sites free content to post on their web site. Include your link on all of your content. The content should related to your web site because it will be in front of your target audience.
4. Allow other people to publish your e-zine on their web site. Include your web site's ad and link in each issue you publish. This may also help you increase the number of people that subscribe to your e-zine.
5. Give your visitors an instant article directory. Tell your visitors they can instantly add a free article directory to their web site by linking to yours. Just place your ad or banner ad on top of the article directory for your main web site.
6. Start a members only web site. Tell visitors what's in your members only site and what it costs to gain access. Offer them a free membership if, in exchange, they link to your web site.
7. Trade other forms of advertising to people that link to your web site. You could trade e-zine ads, print ads, autoresponder ads, classified ads, ebook ads, etc.
8. Allow other web sites to use your discussion board for their web site visitors. Just have them link directly to the discussion board. Include your web sites ad or banner ad at the top of the discussion board.
9. When you purchase a product and it exceeds your expectations e-mail the business a testimonial. Make sure your statement is detailed. Give them permission to publish it on their web site if they link to your site.
10. Offer your visitors a free sign up to your affiliate program. Pay them commission to sell your products or services. Just give them an affiliate link to track their sales. People will link to your web site to make extra money.
11. Give away web space to people for free. Since you are giving it away for free, request they link to your site by placing your ad or banner to the site.
12. Create your own award site for other web sites. Give the winners a graphic or text link to place on their web site when they win. This will link your web site to theirs and draw more traffic to your web site.
13. Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by linking to it. Put your business ad at the top of the directory's home page.
14. Offer a free e-book to your web site visitors. The ebook should be related to your target audience. Allow them to give the e-book to their own web site visitors by linking directly to your web site.
15. Are you an expert on a particular subject? Offer people free consulting via e-mail if, in exchange, they either link to your site. People will consider this a huge value because consulting fees can be very expensive.
16. Exchange content with other web sites. You could trade articles, top ten lists, etc. Both parties could include a resource box at the end of the content.
17. Create an online club or association. Tell your visitors what's included in the membership and what it costs to join. Offer them a free membership if, in exchange, they link to your web site.
18. Allow people to use an online service or utilities from your web site if, in exchange, they link to your web site. The online service could be an e-mail account, search engine submission, web page design, copywriting, proofreading, etc.
19. Join or create a web ring. A web ring is a group of web sites on a similar subject agreeing to link together. To find a web ring to join type keywords "web rings" into your search engine of choice.
20. Allow people to download software at no charge from your web site, if they link to your web site. The software could be freeware, shareware or demos.
There is no doubt that getting quality link partners takes a lot of hard work. Many times the benefits are not obvious for months and months. Don't stop with these 20 ways to get link exchanges. Come up with incentives of your own.
In the long run all of this effort is worth it. When your website is getting more free traffic, and is enjoying a position on page one with the major search engines for the keywords that define your website, you will be glad that you have done more than your competition to get quailty link exchange partners.
Copyright 2004 Jeff Schuman
About The Author
Jeff Schuman has used the strategy of exchanging links to take his website team-schuman.com to page one with all of the major search engines for the keyword phrases "make money", "make money at home" and many other similar keywords. Check out his make money site here:
no-contract cleaning service Glenview ..Establishing inbound links through reciprocal link exchanges is a very... Read More
All of us want to increase traffic to our web... Read More
If you agree that traffic is the true currency of... Read More
Building a web site is only the first step in... Read More
Web site traffic promotion is crucial in today's Internet world.... Read More
Traffic exchanges are everywhere. A traffic exchange is a clever... Read More
Gary Halbert once said that the ONLY advantage he wanted... Read More
The ProblemNo matter how good your product or service is,... Read More
Parts 1, 2 and 3 of this topic outlined some... Read More
If you are only looking at Search Engines too send... Read More
Alright, so you have a website but are lacking visitors?... Read More
Dear Friend,Many people like to listen to all the graphic... Read More
The subject of referral traffic may be a bit elementary... Read More
With all the buzz going on about the importance of... Read More
Website link popularity is used to indicate how many other... Read More
Do you know what kind of sites are suitable link... Read More
1. Vary the keywords in your link 'anchor' textUnless you... Read More
Quality traffic, website promotion and product and service advertisement is... Read More
Link development can be an absolute nightmare. It takes up... Read More
Are you trying to sell your product online with little... Read More
An Introduction to Link ExchangeInitially, when the internet was in... Read More
How can you have effective results in major search engines?... Read More
Qualified traffic is the lifeblood of any web site today,... Read More
Their is an old Saying it goes something like this... Read More
Everyone wants to know the big secret to driving traffic... Read More
house cleaning company Glencoe ..If you don't know by now one the best ways... Read More
How can you have effective results in major search engines?... Read More
There will be a lot of people unhappy about what... Read More
If you're feeling a bit of confusion and frustration about... Read More
1: Original and Fresh Content Present your visitors content they... Read More
Considering all of the money you spend on promotion and... Read More
There is so incredibly MUCH you can do to successfully... Read More
How to get FREE traffic and vistors to your website... Read More
One of the most important steps you can take in... Read More
The ProblemNo matter how good your product or service is,... Read More
The keyword marketing guide to a linking strategy that packs... Read More
Do not pay anyone or any service to submit your... Read More
In this article we will look at how to get... Read More
Are you trying to sell your product online with little... Read More
1. Vary the keywords in your link 'anchor' textUnless you... Read More
Though traditional marketing methods cannot be ignored, having a website... Read More
Using an e-signature is one of the easiest, most effective... Read More
Do you want to generate more orders at your website?Here... Read More
All too often I find site owners are confused (or... Read More
When you are building links to increase your link popularity,... Read More
Web site traffic promotion is crucial in today's Internet world.... Read More
We all know the value of getting links to our... Read More
Even the best websites with the best marketing plans can... Read More
This old saying which addresses the variability of the weather... Read More
We will start with one Internet Marketing myth - the... Read More
Traffic Building |