Gary Halbert once said that the ONLY advantage he wanted when it came to selling burgers was not a better sauce, or better grade of beef, but a STARVING CROWD.
It's a simple concept, but not many people get it.
#1. Find and Know Your Starving Crowd
You can have the greatest product in the world, but still sell squat if no one wants to buy your product. Who are your potential buyers? Do you know them like the back of your hand? KNOW your buyers. Head down to http://www.overture.com, type in your keywords and take furious notes!
#2. Power Position Yourself
Understand that people online are looking for information. They don't want information from just anyone. They want good, solid information from people who have been there, done that. If you can provide valuable advice to your prospects, you can be sure that they'll begin to trust you and develop a RELATIONSHIP with you. And just how do you position yourself as an expert? Easy, Become one.
Once you develop a reputation as an expert, the traffic will come in flocks. People NEED help. Help from experts. Are you an expert? : - )
#3. Create an Epidemic
Imagine this. What if you could get a super salesman to spend 24 hours everyday, 7 days every week, 52 weeks every year, for the rest of your life... a salesman who never gets sick or tired and all he does is direct hordes and hordes of targeted traffic to your site?
Don't even try to estimate the astounding value someone like this would bring to your business.
It is possible, and it's called viral marketing. It's the most powerful concept on the Internet. Many have tried using it and many have failed miserably.
People have this misconception that as long as they have an ebook that is "brandable", it constitutes a viral marketing campaign.
They are dead wrong.
#4. Steal Traffic from Someone Else
Got you. Of course, there are ethical ways to do that. The most powerful way, is through a JV or Joint Venture. A JV does not mean shooting an email to someone in your field of high repute saying "Hey, wanna do business with me?"
You're in for a big disappointment if you think that's gonna work. Your potential JV partner is a human as well, and chances are, he/she is a SOMEBODY in your field. So make your JV proposal as benefit laden, and "hands free" for your potential partner as possible. Recognize your JV partner's accomplishments, be generous with your praise and above all, be sincere.
But never be afraid to ASK. If you don't A-S-K, you will never G-E-T.
#5. Become A Marketing PI
Here's Industrial Espionage 101. The magic word?
Forums.
Forums will show you exactly what your target market is unhappy about and the problems they have. Lurk around forums. LISTEN. Forget about YOUR problems and listen to other people's problems. Solve those problems. I guarantee you'll become rich. Zig Ziglar said, the way to achieve success is to help others get what they want.
#6. Expired Domains Do More Than Expire
You can always use expired domain names as a great source of traffic. Search the expired domain databases, look on EBay. Some web hosts now allow multiple domains to park on a single account. Take advantage of that.
#7. Transform Words into Traffic
Articles are the best "Traffic Machines" that work for ANYONE- no matter what product, service, or information they're selling.
You get 100% targeted traffic, FREE! And, they position you as an expert, and improve your link popularity. Plus, articles are really easy to write as well.
If you have never written an article, go try writing one NOW!
All 7 steps above seem really easy. It's one thing to read and go "ahh" and another thing to read those steps and actually take solid action. Nothing will happen until you take action. No action equals no traffic, equals no sales, equals no money to pay the rent.
Copyright 2004 Jo Han Mok
About The Author
Jo Han Mok is a frequent guest and featured speaker at Internet Marketing bootcamps and conferences on subjects such as copywriting and Joint Venture Marketing. Find out how Jo Han's latest web tool can help you get laser targeted traffic in the next 7 minutes!
eco-friendly cleaning service Buffalo Grove ..This day 4 of "Free Traffic Course" is devoted to... Read More
Using an e-signature is one of the easiest, most effective... Read More
One of the most popular ways to generate free traffic... Read More
You get a flash of inspiration and an interesting topic... Read More
Here's what your website must have to get lots of... Read More
Let others help with your marketing efforts. You can have... Read More
Getting links to your website all over the Internet is... Read More
Would you like to get unlimited viral traffic to your... Read More
OK boys and girls. Today we're having a pop quiz.I... Read More
Internet advertising is not easy.It is a numbers game.The more... Read More
Digital Economy : What Is e-Marketing : Internet Search Engines... Read More
Some education is essential to enlighten you about this form... Read More
So we gather in all the relevant information we can... Read More
The number one question among webmasters is "How can I... Read More
Traffic exchanges are everywhere. A traffic exchange is a clever... Read More
"Submit to 10,000 Search Engines" or "Submit to over 200,000... Read More
Yes, if need more web traffic, this free list building... Read More
Five tips to effectively schedule your content.In order to get... Read More
For the sake of this article let's forget about search... Read More
There is a new tool available that promise to do... Read More
There will be a lot of people unhappy about what... Read More
Are you trying to sell your product online with little... Read More
Looking for a way to increase traffic to your web... Read More
This is the 2nd day of "Free Traffic Course" and... Read More
It's all about location, location, location!In the past...back in the... Read More
express cleaning service Arlington Heights ..Webmasters understand that quality and relevant inbound links can increase... Read More
Now that more emphasis (to get better ranking in SERPs)... Read More
The number one problem new website owners have is, "How... Read More
It appears that most webmasters have come from the world... Read More
Search Engines Optimization:Your website must be good optimized by various... Read More
Are you spending hundreds of dollars on advertising campaigns, only... Read More
Do you know what kind of sites are suitable link... Read More
Recently I came across a web site with the heading... Read More
You may be shocked to hear this.You DON'T need a... Read More
Why would you pay for advertising if you could just... Read More
The subject of referral traffic may be a bit elementary... Read More
There are no hidden secrets on how to rank high... Read More
Yesterday, I got stuck in a traffic jam. It wasn't... Read More
Every webmaster knows the importance of incoming links to a... Read More
There are a number ways you can go about marketing... Read More
So, you have a great product or service, yet your... Read More
If you have a website the chances are you receive... Read More
Traffic Exchanges. What are they? How do they work? What... Read More
Getting links to a new website, without Google page rank,... Read More
Web site traffic promotion is crucial in today's Internet world.... Read More
There are many ways to cheat traffic exchanges and generate... Read More
Finding quality traffic though effective website promotions is the number... Read More
One of the most common needs of online business owners... Read More
Start building an interstate highway to your website. You're going... Read More
There is one golden rule, which is inherent in this... Read More
Traffic Building |