Gary Halbert once said that the ONLY advantage he wanted when it came to selling burgers was not a better sauce, or better grade of beef, but a STARVING CROWD.
It's a simple concept, but not many people get it.
#1. Find and Know Your Starving Crowd
You can have the greatest product in the world, but still sell squat if no one wants to buy your product. Who are your potential buyers? Do you know them like the back of your hand? KNOW your buyers. Head down to http://www.overture.com, type in your keywords and take furious notes!
#2. Power Position Yourself
Understand that people online are looking for information. They don't want information from just anyone. They want good, solid information from people who have been there, done that. If you can provide valuable advice to your prospects, you can be sure that they'll begin to trust you and develop a RELATIONSHIP with you. And just how do you position yourself as an expert? Easy, Become one.
Once you develop a reputation as an expert, the traffic will come in flocks. People NEED help. Help from experts. Are you an expert? : - )
#3. Create an Epidemic
Imagine this. What if you could get a super salesman to spend 24 hours everyday, 7 days every week, 52 weeks every year, for the rest of your life... a salesman who never gets sick or tired and all he does is direct hordes and hordes of targeted traffic to your site?
Don't even try to estimate the astounding value someone like this would bring to your business.
It is possible, and it's called viral marketing. It's the most powerful concept on the Internet. Many have tried using it and many have failed miserably.
People have this misconception that as long as they have an ebook that is "brandable", it constitutes a viral marketing campaign.
They are dead wrong.
#4. Steal Traffic from Someone Else
Got you. Of course, there are ethical ways to do that. The most powerful way, is through a JV or Joint Venture. A JV does not mean shooting an email to someone in your field of high repute saying "Hey, wanna do business with me?"
You're in for a big disappointment if you think that's gonna work. Your potential JV partner is a human as well, and chances are, he/she is a SOMEBODY in your field. So make your JV proposal as benefit laden, and "hands free" for your potential partner as possible. Recognize your JV partner's accomplishments, be generous with your praise and above all, be sincere.
But never be afraid to ASK. If you don't A-S-K, you will never G-E-T.
#5. Become A Marketing PI
Here's Industrial Espionage 101. The magic word?
Forums.
Forums will show you exactly what your target market is unhappy about and the problems they have. Lurk around forums. LISTEN. Forget about YOUR problems and listen to other people's problems. Solve those problems. I guarantee you'll become rich. Zig Ziglar said, the way to achieve success is to help others get what they want.
#6. Expired Domains Do More Than Expire
You can always use expired domain names as a great source of traffic. Search the expired domain databases, look on EBay. Some web hosts now allow multiple domains to park on a single account. Take advantage of that.
#7. Transform Words into Traffic
Articles are the best "Traffic Machines" that work for ANYONE- no matter what product, service, or information they're selling.
You get 100% targeted traffic, FREE! And, they position you as an expert, and improve your link popularity. Plus, articles are really easy to write as well.
If you have never written an article, go try writing one NOW!
All 7 steps above seem really easy. It's one thing to read and go "ahh" and another thing to read those steps and actually take solid action. Nothing will happen until you take action. No action equals no traffic, equals no sales, equals no money to pay the rent.
Copyright 2004 Jo Han Mok
About The Author
Jo Han Mok is a frequent guest and featured speaker at Internet Marketing bootcamps and conferences on subjects such as copywriting and Joint Venture Marketing. Find out how Jo Han's latest web tool can help you get laser targeted traffic in the next 7 minutes!
no-contract cleaning service Des Plaines ..If you have been marketing on the internet for any... Read More
I am not a professional photographer nor am I in... Read More
First off all let's define what is a link exchange?... Read More
It's a common story. Someone builds a great site, populates... Read More
Why Award Sites?Award sites are, in essence, directories that hand... Read More
Webmasters have so much information available to them on the... Read More
There are no hidden secrets on how to rank high... Read More
Here's the "How-To-Do-It Guide" for driving search engine traffic right... Read More
This old saying which addresses the variability of the weather... Read More
Every website owner wants their website to be popular; some... Read More
If you agree that traffic is the true currency of... Read More
The number one problem new website owners have is, "How... Read More
(Continued from Using Traffic Exchange Programs Part 2)Hello again!In the... Read More
One Way Links from High Page Rank Pages are Your... Read More
When adding a link directory to a web site there... Read More
Generating traffic for your mini-sites is the challenge.Search engines look... Read More
It's been several months now since I've been promoting my... Read More
Though traditional marketing methods cannot be ignored, having a website... Read More
If you've been on the internet very long at all,... Read More
What are web site keywords and how do I go... Read More
Who else wants traffic that buys? I for sure do,... Read More
Ever since the time websites became new to the World... Read More
Establishing inbound links through reciprocal link exchanges is a very... Read More
Wouldn't it be great if your website was listed on... Read More
This interesting idea is likely to drive your competitors nuts.It... Read More
bathroom cleaning service Lake Forest ..Just launched your website? Now what?You are finally ready with... Read More
It's a strange world, this place we call the internet.... Read More
So you have decided on a design makeover for the... Read More
I am not going to bore you by loading this... Read More
One Way Links from High Page Rank Pages are Your... Read More
Link Exchanges are a very time consuming project. The time... Read More
Do you know what kind of sites are suitable link... Read More
Quality traffic, website promotion and product and service advertisement is... Read More
Have you spent a lot of money on advertising with... Read More
It is an open internet promotion secret that the more... Read More
>When many of my clients first come to me for... Read More
Getting visitors to your web site is not one of... Read More
Many top gurus promoted mini-sites as the cheapest and easiest... Read More
? What are traffic exchanges?Traffic exchanges are used by 100,000... Read More
Webmasters look for ways to get a higher ranking with... Read More
It's no secret, the lifeblood of any website is the... Read More
How To Get At Least 50 Visitors A Day Free!Every... Read More
All of us want to increase traffic to our web... Read More
I cannot stress the importance of targeted traffic for the... Read More
A prospective client asked me to view his web site... Read More
Linking - what a mess if you don't know what's... Read More
Looking for a way to increase traffic to your web... Read More
We all need traffic. It's the life-blood of an online... Read More
So what is this all important secret? It can generate... Read More
1__MESSAGE BOARDSIntroduce yourself smoothly, by posting informations and be available... Read More
Traffic Building |