Home
>
Traffic Building
>
Back Door Google via Overture

Back Door Google via Overture

The importance of link popularity is widely known and many articles, theories and applications have been written on the topic. We all know by now that having many web sites pointing to your web site increases your Google link popularity and can score your web site higher page ranking and consequently the site will be higher in the search engine 'natural results'.

What we don't know however, is that running a PPC (pay per click) campaign with Overture can increase a web site's Google link popularity. I wish I could see the raising eyebrows of some of you now. In the next few paragraphs I'm going to tell you how this method works and like everything in life its pros and cons.

So, running an Overture campaign (regardless of how successful the campaign is) will put your advertisement on thousands of web sites (refer to Overture Impressions). It's pretty simple; there are thousands of 'content' web sites that use Overture ads as their main income stream. Similar to Google ads, web sites are publishing Overture ads and once a user clicks on the ads, Overture pays a small amount to the 'content' web site (for example see http://www.brazil.com , right click on any link on this web site then properties, you'll see that this links back to overture).

Once your ad appears on many web sites it's ready to be indexed by Google. Google, using its famous crawler - GoogleBot, visits many web sites each day and there is a high chance that it will find, index and include the page that displays your ad in its natural results.

Sounds a bit farfetched? Let's have a look at this example, open a browser, go to Google and type www.orangejewelry.com/ -site:www.orangejewelry.com/ into the Google search box. What you will find is around 200+ links to this web site. These are Google's natural results; however, 90% of the links in this results set are 'content' pages that run Overture advertisement campaigns!!!

www.orangejewelry.com is a new web site on the web that runs PPC campaign with Overture, what they found out is that they get an additional value from the campaign in the form of 'loose links' in Google, which increases link popularity. Again, it's pretty straightforward; www.orangejewelry.com pays Overture to be visible on the internet. Overture pays small 'content' web sites to display www.orangejewelry.com ads. Google crawl these web sites, index them and include them in its natural results.

As I mention above, these links are 'loose', which means these are not real links to your web site. The reason is that the Overture ads are changing all the time and by the time that Google picks up the page, index it and put it in its natural results the real ad or link to your web site is not there, it's changing dynamically by Overture.

To prove this, do the exercise we did above, or click on the following link to Google. What you will find is that by clicking on the Google results, and going into one of the web pages in the results set, there is no mention to www.orangejewelry.com (for example: Brazil.com) ; however, if you click on the results cached page (for example: Cached) you can clearly see when the page was indexed by Google and that your web site Overture advertisement is there!!! Amazing ha?

The pros and cons are quite self-explanatory at this stage (I think) on the one hand you get link popularity boost from Google by running an Overture campaign (go figure, why Google do this as Overture is its main competition). This is by far the single most important factor to determine what sites are indexed by Google (see Google PageRank Information). On the other hand these links are not 'real' rather 'loose' as once the user clicks on them heshe doesn't get to your web site but to where your web site was advertised awhile ago.

My conclusion is pretty simple, if you have a new web site OR use Overture a lot to increase traffic to your web site, try to use this method smartly (for example, you can participate in categories in Overture that have many impression but low click rate, this will result in your web site ads are visible on the net for GoogleBot but you won't have to pay much for Overture clicks). Whatever you do, keep in mind that once you stop your Overture campaign, these 'loose' links in Google will stay there for only few weeks. What I'm still puzzled about is why Google indexes pages with links to Overture and not pages with Google ads, which they can have financial gain from (not very ethical though).

Note: this article was published on 01/02/2005 and all the links in this article are valid as of this date. Keep in mind that links to Google search results are likely to change every few weeks. If you read this article and it has broken or incorrect links, please contact me via e-mail at gil@stridergroup.biz.

In my next article I'll discuss the effectiveness of Overture campaign to online stores.

Gil Hidas is a web master and a database specialist.

Wood Dale Chicago prom limo .. Lockport Chicago limo O’Hare

In The News:

Fueled by artificial intelligence, CyberDog the robotic dog is designed specifically locate fire ant nests, which are endangering ecosystems.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents

Internet browsers are useful, but they can be dangerous. Clicking on malicious links can direct you to dangerous websites that steal information or infect your device.

Apple's latest iOS update introduces advanced artificial intelligence capabilities, which may be capturing and analyzing sensitive information.

Breach site confirmed 56,904,909 Hot Topic users' data leaked online. Tech expert Kurt “CyberGuy" Knutsson says the company's silence makes matters even worse.

Tech expert Kurt “CyberGuy" Knutsson discusses how an innovative Easy-Way kit turns standard strollers electric, simplifying navigation for parents.

Tech expert Kurt “CyberGuy" Knutsson talks about T-Mobile being hacked in broad cyberattack on global phone and internet companies.

Tech expert Kurt “CyberGuy" Knutsson shows you how to add, customize and manage widgets for quick access to apps and info from your iPhone home screen.

Wrong Google searches can not only compromise your device and personal data. They can also bring law enforcement to your doorstep. Hackers are targeting Google searches.

China's Shanghai Kepler Robotics has developed a new humanoid robot that can carry up to 35 pounds per hand for commercial applications across various industries

Checking your hearing has gotten easier with the new hearing test feature in AirPods Pro 2. You can take reliable hearing tests using your iPhone or iPad.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Kurt "CyberGuy" Knutsson explains how a VPN — virtual private network — works and how running it can slow down the operation of your device.

The WalkON Suit F1, an exoskeleton developed to help people with disabilities, can actually walk over to a person in a wheelchair, solving a major problem.

ClickFix, a new scam targeting computer users, is on the rise in the U.S. The scam prompts its targets to click on a link to fix a problem.

Skydweller is the world's largest unmanned solar-powered aircraft that can stay airborne for weeks, and even months, without refueling.

The U.S. government said it is investigating after People's Republic of China hackers targeted commercial telecommunications service providers in the U.S.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Scammers are using increasingly sophisticated ways to lure unsuspecting victims, and some are impersonating an email help desk or support team.

You can unsend or edit your iMessages with the latest iOS updates. Kurt the CyberGuy explains how you can save yourself some potential embarrassment.

Kurt “CyberGuy" Knutsson says there’s been a rise in cybercriminal services using hacked police and government emails to send subpoenas and data requests to U.S. companies.

Kurt “CyberGuy" Knutsson discusses how Axiom Space and luxury designer Prada are collaborating on NASA's Artemis III spacesuit design.

Voice assistants may cause confusion across devices. Tech expert Kurt “CyberGuy" Knutsson offers some solutions to fix it.

Shameless scammers trick veterans into giving personal info or cash. Tech expert Kurt “CyberGuy" Knutsson explores five common scams.

Back Door Google via Overture

Traffic Building