Home
>
Traffic Building
>
Building A Business Without Advertising Your Product

Building A Business Without Advertising Your Product

Are you trying to sell your product online with little or no success? Are you spending lots of money advertising all over the web and getting very few sales? Well, maybe it's time you try something a little different. Try not selling your product! You read that right. People do not want to be sold to. They do like to buy things, however.

So what are you supposed to do? Well, I will try to keep this article short and to the point, without a lot of confusing jargon to make it longer. I have been reading everything I can get my eyes and hands on about online business. The one thing that sticks in my head is this - If you build it, will they come? Build what, you say? Build an online place where people will want to visit; an online community. And, if you do it right, they will come!

How do you do that? There have been many books written on this subject. You may want to check out some at your local library. Here's a really good article that sums up this idea remarkably well.

First, you must identify your target audience. Who are the people that will be interested in your product? What would bring these people together? What do you think their interests are? If you have to, do some research or take a survey.

A Message Board and a Chat Room are basically a must for any online community. Also, lots of free information about their interests. A Links page where you can list links to other sites that may be of interest to them. You should include a form for them to submit their input. See what they like or dislike about your community. Ask them what else they would like to see at your community. Members like to be involved in their community, either online or offline.

Also, you should have a "Tell a Friend" link. This way they can tell others that they know who would be interested in joining your community. A "Tell a Friend" link could be a prewritten letter about your online community that sounds like one friend telling another friend how great it is! All your current members have to do is copy and paste this letter into the body of an email. Or, they could write their own letter of recommendation. There's nothing better than free advertising!

After you have your online community established, you need to let people know it's there. There are many ways to do this. One good way is to find an e-zine that accepts articles from subscribers. Make sure it fits in with the topic of your community and/or products. Then you write an article to submit to the e-zine. Make sure it is professionally written. Mistakes reflect poorly on your professional image.

At the end of the article, you can include a link to your community. Remember, do not try to sell them anything in the article. You just want them to visit your community. First, get visitors, then turn visitors into customers through valuable relationships.

Another way would be to form a partnership with another website owner. One that, again, fits in with the subject matter of your community and/or product. Here, you would exchange links or advertising space with your new partner. Just send a letter to the webmaster of the site you're interested in exchanging links with and ask them if they would be interested too. Some will, some won't. Some might not even write back. DO NOT get discourage, forget about them and move on to the next one.

There are websites that focus mainly on this kind of partnership. Some people call it a Joint Venture (JV). These websites have members who are interested in finding a JV partner. All you need to do is find one or more that interests you. Most of these websites will take care of all the detail work of setting up the partnership, keeping track of who is partnered with who, if anyone is trying to cheat, etc.

There are many other ways of gaining attention for your website. Some are free, some are low cost and some are high cost. There's more information about this topic than can be written in one article. There's entire books dedicated to each of them.

John Layton has been publishing websites since 1998. His latest website, The Rebel Computer Guy (http://www.geocities.com/jlaytonjr1), has many resources and learning tools for the online business newbie. You may use this article for your own e-zine, newsletter, website, or whatever purpose you need. All I require is that you use the entire article, including the resource box giving me the credit. I would appreciate, but do not require, an email letting me know that you are using it and where I can find it. The Rebel Computer Guy website has lots of information about working on the Internet. Topics include; Guide To Working On The Web, Learn How To Write HTML, Ebooks and Reports, Classified Ads, Articles, and lots of Tips. There's also a Links section and a What's New section. Perfect for beginners. For more articles visit my articles page at http://www.geocities.com/jlaytonjr1

Ancona limousine airport .. Lockport Chicago limo O’Hare

In The News:

Recent reports show many common passwords can be cracked in literally seconds. Kurt the CyberGuy explains how to strengthen your passwords.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Iron, a robot that stands 5 feet, 8 inches tall and weighs 154 pounds, combines advanced artificial intelligence with human-like movement and exceptional vision.

Hertz, the rental car giant, recently confirmed that customer information was exposed through a cyberattack on one of its software vendors.

There are a number of features with AirPods you may or may not know about to take your listening experience to the next level. Kurt the CyberGuy explains.

These 35 Chrome extensions have privacy and security concerns. Tech expert Kurt “CyberGuy" Knutsson says to delete them now.

Tech expert Kurt “CyberGuy" Knutsson says 329,000 mph fusion rocket promises to be fast, disruptive and enable deep-space missions.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Tech expert Kurt “CyberGuy" Knutsson says a new autonomous AI is a game changer that also raises privacy risks. Is your data safe?

Tech expert Kurt “CyberGuy" Knutsson says robots and drones are revolutionizing fruit farming with faster picking and smarter handling.

Landmark Admin revises May 2024 cyberattack scope to show twice as many people were affected. Kurt “CyberGuy" Knutsson gives tips to help stay safe from an insurance data breach.

Tech expert Kurt “CyberGuy" Knutsson talks about how Yamaha’s hydrogen outboard motor could revolutionize boating with zero emissions.

Tech expert Kurt “CyberGuy" Knutsson reveals how to memorialize or remove a deceased loved one’s Facebook account and protect their digital legacy from misuse or scams.

Tech expert Kurt “CyberGuy" Knutsson says an Apple Watch saved psychiatrist Amanda Faulkner by detecting deadly leukemia early.

Scammers and fraudsters are increasingly targeting the most vulnerable, especially nursing homes and the personal data of their residents. Kurt the CyberGuy has safety tips.

Infected USB flash drives can spread malware among multiple organizations in ways that can easily bypass traditional security systems.

With a fully automated warehouse system and AI-powered robots, Ocado's Hive picks, packs and delivers grocery store orders in just a few minutes.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Recycling robots are using artificial intelligence to learn how to sort recyclables by recognizing patterns in colors, textures, shapes and logos.

The Reachy 2 robot is designed to be friendly and approachable, inviting natural interaction and is perfect for research, education and experimenting with embodied AI.

Kurt "CyberGuy" Knutsson shares several easy ways to keep your credit cards safe from digital thieves while you're traveling this summer.

Arcturus sets up cameras around the edges of baseball stadiums to capture real-time action and generate a 3D digital clone of the game.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

The CyberGuy explains why healthcare organizations are vulnerable to hackers after there have been a half dozen data breaches this year.

Developed at two California universities, the innovative technology combines brain-computer interfaces with advanced AI to decode neural activity into audible speech.

Building A Business Without Advertising Your Product

Traffic Building