Home
>
Traffic Building
>
Common Sense Link Exchange

Common Sense Link Exchange

Creating a simple links page to exchange links for the purpose of higher search engine ranking is a bad idea. Now you're probably saying to yourself why else would I make a links page? The answer is simple. You want to offer your visitors good quality content. Following this line of logic will help you go a lot farther in rankings and traffic than just throwing a links page together.

You see, search engines, especially Google, are trying their best to only rank sites that have quality content in a specific area. When you throw together a links page that has 150 links ranging from household goods to zoos in Australia on a single page, you have just created a worthless page to a search engine because you just created a worthless page to a web visitor. No one is going to take the time to sort through all those links in the slight chance that there could be something of value to them.

Let's say your trading links with someone. Ask yourself, "If there was no such thing as a search engine, would anybody find my site on this links page?". If the answer is no, you probably don't want to exchange links. You're only wasting your time. That's why so many webmasters today barely read link request emails anymore. I've gotten a link on a related site that sometimes equals as much traffic as a single search on Google for that topic, so it is important where the link is located. I expect no traffic if my movie poster site is stuck somewhere between car insurance and real estate sales amidst 100 other links. However, if the page is entitled posters and every link on the page is related to posters and art or movies then I can expect some visitors coming from that site.

The best way to go is to make a links page that offers sites that are similar to your own site's content, and don't put 150 sites on one page with a title tag that says the exact same thing as your homepage. If you plan to list hundreds of site links, put them into categories. For example if your site is about cars or anything to do with the automotive industry, then you have a gold mine of content ready to mine and tons of sites that can and will exchange links with you - if you have a good directory. You should categorize your links section into cars, trucks, automotive parts, racing, etc. and each category breaks down into more sub-categories like automotive parts leads to tires, brakes, and on and on. Before you know it you've got a great addition to your site that your visitors will like to visit, and others will want to be listed on. The search engines will even list your links pages, and every listing helps.

I turn down sites every day because it's a complete waste of time to get their listing. Linking to them could even harm my rankings. Sites that have 25 pages of links in no other order than alphabetical or numerical are not going to help you. They can only hurt. Links sections or directories should have a logical categorization with a descriptive title tag at the top. Title tags that run on forever and have no keywords relating to the page's content are worthless. Some people think they are doing great by repeating their company name and product over and over again, but it makes the page less useful to search engines and web visitors.

It seems more and more that the organized directory is dying out. New webmasters come and go without knowing the tricks of the trade, while search engines are getting more strict on just about everything. You must organize your directory and link only to sites that relate to yours or you are wasting your time and the time of those that you want to exchange links with.

The author has been a webmaster for over 6 years. Check out webmaster tips for more tips from the author.

Batchtown Chicago prom limo .. Lockport Chicago limo O’Hare

In The News:

A virtual private network can help ensure your information remains security and your privacy remains intact. Kurt the CyberGuy explains.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Artificial intelligence-based cameras are giving air defense operators unprecedented capabilities in monitoring and protecting airspace.

Apple's iOS 18.1 Inactivity Reboot automatically reboots your iPhone if it hasn't been used or unlocked for more than three days, providing better data protection.

An inventor designed rooftop solar panels for a Tesla that draws solar energy while the car is parked, adding travel mileage without plugging in.

There are currently no laws governing what artificial intelligence can and cannot do with the information it gathers; here are 10 things to avoid telling AI chatbots to keep yourself safe.

A credit union with over 240,000 members recently revealed it was targeted by cybercriminals, resulting in a data breach that was part of a two-month attack by hackers.

Scammers have become skilled at creating convincing fake websites that can easily fool unsuspecting users. The CyberGuy offers tips to protect yourself.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

CAPTCHAs, which are used by websites to confirm whether users are people or bots, are harmless, but hackers are using them to infect PCs with malware.

Hackers recently leaked personal information of about 500,000 Americans and stole patient medical records that included lab results and insurance details.

The holiday season sees a rise in mobile shopping scams. Tech expert Kurt “CyberGuy" Knutsson helps you learn how to stay safe.

Tech expert Kurt “CyberGuy" Knutsson says a VPN enhances online banking security by encrypting data and protecting privacy.

Beware of these six sneaky holiday scams. Tech expert Kurt “CyberGuy" Knutsson gives you tips to avoid falling victim.

Tech expert Kurt “CyberGuy" Knutsson reveals how to securely back up and factory reset your Android to protect your privacy and data.

Artificial intelligence is making life easier for cybercriminals, allowing them to create elaborate scams to trick people. Kurt the Cyberguy explains how to protect yourself.

Cut through all the digital clutter and delete multiple emails from your Android simultaneously. Kurt the CyberGuy explains how it's done.

Tips to prevent your holiday decorations from being stolen

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Kurt "CyberGuy" Knutsson lays out the immediate steps you should take if your phone has been hacked and your personal information becomes vulnerable.

Fraudsters are sending people bogus invoices through PayPal as part of a sneaky scam that is going around; here's how to protect yourself from being fooled.

A former Colgate-Palmolive employee was shocked to discover $750,000 had been drained from her 401(k) account. "CyberGuy" offers tips on how to prevent identity theft.

Electric vehicle maker Harbinger recently showed its electric delivery truck can handle icy roads with agility and stability in winter.

To make the busiest time of year more manageable, here are some tricks for tracking your packages, taking quality family photos and curating the perfect Christmas playlist.

Kurt "CyberGuy" Knutsson explains how to keep your online Amazon gift purchases a secret from loved ones or friends this holiday season.

Common Sense Link Exchange

Traffic Building