Home
>
Traffic Building
>
Dont Be A Reciprocal Linking Turkey!

Dont Be A Reciprocal Linking Turkey!

I had an email exchange with an SEO client today after his webmaster called him pushing reciprocal linking software (when all this web designer was after was to generate some extra work from a client that hasn't needed him for awhile). Then that client called me after he received my email de- nouncing the software, fully convinced by a follow-up phone call from his web designer that the reciprocal linking soft- ware WAS valuable.

He had been assured that the spamming, er - I mean, linking software, would increase his visiblity for an inside page on a hot topic currently in the news. He didn't want to hear my unpopular opinion that reciprocal linking is DEAD! Halloween is over people! We don't need the mummies of yesterdays' linking schemes haunting our Thanksgiving too! Oh, it must be a Thanksgiving TURKEY! A reciprocal Linking Turkey! Can reciprocal linking Santa's be far behind? OK, I'll drop the holiday metaphors.

I tried in vain to convince this client that he didn't need that software for his review of the new Myriad Pictures flm, "Kinsey" about early sex educator Professor Alfred Kinsey.

We had just that morning distributed a press release online which is now posted on over 100 high visibility news sites and Yahoo news picked it up!

These are hugely valuable ONE WAY inbound links that will vastly improve his search engine ranking immediately due to the topical nature and excellent timing of the release. This client is a sex educator and runs an educational web site about sex and love. His press release put down the idea of the use of the new Intrinsa? testosterone patch to cure the low sexual desire of post-menopausal women and praised the new film Kinsey. He'll be top ranked for two highly desirable and valuable (to him and his web site) keyword phrases within the week.

By the way, I HIGHLY recommend this approach for those with newsworthy issues they want to promote to the press. will send your newsworthy press release to over 100 top news sites, hundreds more radio, television and newspaper reporters, and tons of journalists who have signed up to receive them. Ereleases.com is syndicated by major news organizations and you can gain hundreds of links while generating interviews and even television appearances, all for only $400! Some people will pay that much for worthless reciprocal linking software and installation by webmasters having a slow week. ;-) Back to our story...

I re-affirmed my opposition to the use of the software as we ended our call and he hung up disappointed because he wanted my support and assurance that the sales pitch he got from his web designer on the reciprocal linking software was accurate and that it would do more for him than this press release.

Unfortunately, we'll never know because he bought the sales pitch from the web designer, installed the software and immediately sent out a sp*m - AHEM, er, I meant to say - email to his newsletter mailing list announcing the availability of reciprocal links and asking them for links to his newsworthy new pages.

When will this linking insanity end?

Following is my reasoned - and decidedly calmer than I am now - email response to him.

Dear Gary,

This link generation scheme is standard for reciprocal link software. The value of "Reciprocal links" is far lower than the value of the ONE WAY links you already have from that press release distribution and the posting of the press release on your site which, by the way, includes linking instructions at the bottom of the relevant pages.

I've written an article call "Linking Psychosis is Treatable" which discusses the foolishness of links pointing all over the web.

It doesn't address reciprocal linking so much as the insanity with which webmasters persue them. Your press release has ALREADY generated a huge number of inbound ONE WAY links that will increase the visibility and rank of both Kinsey Film Review and Intrinsa? Testosterone Patch pages.

Doing the reciprocal page will initially LOWER your rank because it is RECIPROCAL. There is a concept called "Authority Site" that search engines use where ONE WAY inbound links are ranked VERY highly and reciprocal links are devalued BECAUSE of software like that being promoted by link-crazy folks not willing to do the hard work of generating the more valuable one-way links.

The search engines know about the software available from linking fanatics and DEVALUE pages that use it. Ultimately it can increase your visibility, sometimes, over the long run, but it just isn't that helpful in most cases.

I've taken a hard line about this and get a lot of flack about it from those without SEO experience or knowledge. But smart professional SEO's agree that reciprocal linking schemes - AND ESPECIALLY SOFTWARE GENERATED PAGES - are not worth much in search engine rank. The search engines are reducing the importance of those type of pages daily because it is too easy and too commonly used by scores of webmasters looking for an easy ranking.

I have written in the past that "Reciprocal Linking is Dead!"

in which I outline my linking policy and encourage all reciprocal links requests to submit articles to be used on my site and that I'll link to them through the resource box of their articles - IF I decide to publish them - but that I just don't do reciprocal linking - period. I don't even require them to link to me, but I point out that I have over a hundred fifty articles on my web site available for use on their site if they use my resource box, provide author credit and link to me through my resource box.

That's my story and I'm sticking with it. ;-) No matter how unpopular it makes me with software vendors selling programs or link fanatic webmasters looking for extra income and easy solutions.

Don't be a linking turkey! Happy Thanksgiving!

About The Author

Mike Banks Valentine

Here's some free link popularity software: http://website101.com/download/link-popularity-software.html

This article written about experience with SEO client Dr. Gary Schubach, of and is used with his permission.

You may reproduce this article on your site if you make all llnks live, maintain this resource box and provide author credit. This article available online with working links.

http://website101.com/download/link-popularity-software.html

taxi to O'Hare Belle Rive .. Lockport Chicago limo O’Hare

In The News:

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

The number of people affected by a UnitedHealth data breach in February 2024 was actually higher than previously reported and was the largest medical data breach in U.S. history.

A phishing campaign uses Google Calendar to schedule fake meeting invitations that appear legitimate, redirecting targets to phishing sites.

Toll road text scam: Fake messages claim unpaid fees, seek payment via fraudulent links. Kurt “CyberGuy" Knutsson says this scam is becoming increasingly sophisticated and widespread.

Kurt “CyberGuy" Knutsson says these steps ensure that your friends and family get to the exact moment you want them to see. Try it out and streamline your sharing experience.

Tech expert Kurt “CyberGuy" Knutsson offers tips on how to protect your identity: Be vigilant, monitor accounts, use smart security, know theft response.

Tech expert Kurt “CyberGuy" Knutsson says cybercriminals are exploiting iMessage phishing protection, tricking users to reactivate links.

It's hard to imagine life without in-flight Wi-Fi these days – but sky-high web surfing comes with its own set of privacy concerns. Here's how to protect yourself.

Over 400,000 cases of credit card fraud were reported in 2024 to the Federal Trade Commission. The CyberGuy explains how to protect against becoming another victim.

A nondescript metal box transforms into a fully functional electric motorcycle that blurs the line between vehicle and urban infrastructure.

Many apps unrelated to location still ask users for tracking permission, and Texas Attorney General Ken Paxton has filed a lawsuit seeking to end this alleged practice by Allstate.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Melody, the artificial intelligence-powered robot, is life-sized and represents a move toward creating robots that resemble people in appearance and interaction.

Here are five easy smartphone rules from the National Security Agency that you can follow to better protect your mobile device from hackers and scammers.

A U.S. robotics company has developed "Jennie," a robotic pet powered by artificial intelligence that's designed to comfort those facing mental health challenges.

Healthcare records for more than 184 million Americans were breached in 2024, but you can take steps to minimize that risk. Kurt the CyberGuy explains.

The Skyrider X1 from Rictor claims to be the "first amphibious flying passenger motorcycle," and it combines land and air travel in one sleek design.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Home inventory and restoration apps help itemize and track every item in your home in the event you have to make an insurance claim after a natural disaster.

The White House launched a new cybersecurity safety label, the U.S. Cyber Trust Mark, intended to help consumers make informed decisions on smart device safety.

Today's tech can help make life so much easier — if you know how to use it. Here are a few tips on the quickest and best ways to make your phone, laptop and other devices work for you.

Tech expert Kurt “CyberGuy" Knutsson offers Windows 11 restart fixes: Update drivers, run system scans and check hardware.

Sony and Honda's Afeela 1 EV launches with advanced tech and entertainment for $89,900. Tech expert Kurt “CyberGuy" Knutsson gives his takeaways.

With limited hard drive space, tech expert Kurt “CyberGuy" Knutsson offers these tips for storing large video files and photos.

Tech expert Kurt “CyberGuy" Knutsson says the $236,000 Yangwang U9 electric hypercar boasts 1,287 horsepower and can jump obstacles.

Dont Be A Reciprocal Linking Turkey!

Traffic Building