Home
>
Traffic Building
>
Dont Just Concentrate on Web Site Traffic - Focus on Sales Conversion

Dont Just Concentrate on Web Site Traffic - Focus on Sales Conversion

I cannot stress the importance of targeted traffic for the survival and prosperity of any web site and the importance increases when this web site is an ecommerce web site. But getting more and more traffic is not always the answer to increase your profits, I am not saying to stop working at increasing your traffic but I am saying that you must also focus on your 'traffic to sales conversion rate'.

Let me illustrate this using an example:

You sell a ?50 product, and convert 1% of your visitors to sales. 100 visitors would earn you ?50 and if it costs you ?40 to get these visitors, you're making a profit of just ?10. Therefore, if you wanted to make ?1000 a month profit you would need 10,000 visitors/month

Now, if you raise your conversion rate from 1% to 2% for every 100 visitors you would get two sales, so now your sales are ?100, but the cost of your traffic remains constant at ?40. Your profit is now ?60. So without spending any more money you have increased your profits by 500%. Continuing, if you raise your conversion rate from 1% to 3% means your profits have risen by 1000%.

So now if you want $1000/month in profits, you only need 910 visitors, instead of 10,000 which is slightly easier to obtain as you can imagine.

Raising your conversion rate has to be a focus for any web site and the only way to achieve an increase in conversion rate is to offer your customers exactly (or as near to it as possible) what they are looking for when they arrive at your web site. The majority of the work is done for you because these targeted visitors are already interested in the subject of your web site you just have to lcok them into your site using your layout, sales copy, prices etc.

It is hard to say 'do this and do that' and offer a definitive guide to raising your conversion rate because different products offer different opportunities to lock customers in but one of the key factors is to make sure your site is easy to navigate and has good search function support so that your visitors can easily find what they are looking for. The easier customers can find the product, and complimentary products, the greater the chance that they are likely to buy.

Don't put barriers in place to prevent your customers from buying, the easiest way to do this is to conduct usability analysis by communicating directly with your site users and use the feedback to optimise your site for ease of use. This also has the added advantage because it not only allows you to learn about how the users view your site but it can also build loyalty and awareness from customers because you are seen to be caring for the customer.

The best approach to converting visitors into customers is to provide them with all the information they need to make an informed decision which in turn will encourage them to act (ie. buy), with this in mind think about where you are going to send your visitors when they click on a specific link to your web site. It has to be structured so as to maintain the conversion process, for example, when you are 'touting for traffic' you may be advertising a specific discount that is available via your site and when the visitor clicks on the relevant link they should be taken to a specific page that will educate them about the discount and entice them to sign up for your service. If the link takes people to a page without the information they need odds are you'll lose the customer.

Mike - webmaster at online auction trader

Visit online auction trader at Online Auction Trader for comprehensive information on developing a sustainable online income stream.

Batchtown Chicago prom limo .. Lockport Chicago limo O’Hare

In The News:

A virtual private network can help ensure your information remains security and your privacy remains intact. Kurt the CyberGuy explains.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Artificial intelligence-based cameras are giving air defense operators unprecedented capabilities in monitoring and protecting airspace.

Apple's iOS 18.1 Inactivity Reboot automatically reboots your iPhone if it hasn't been used or unlocked for more than three days, providing better data protection.

An inventor designed rooftop solar panels for a Tesla that draws solar energy while the car is parked, adding travel mileage without plugging in.

There are currently no laws governing what artificial intelligence can and cannot do with the information it gathers; here are 10 things to avoid telling AI chatbots to keep yourself safe.

A credit union with over 240,000 members recently revealed it was targeted by cybercriminals, resulting in a data breach that was part of a two-month attack by hackers.

Scammers have become skilled at creating convincing fake websites that can easily fool unsuspecting users. The CyberGuy offers tips to protect yourself.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

CAPTCHAs, which are used by websites to confirm whether users are people or bots, are harmless, but hackers are using them to infect PCs with malware.

Hackers recently leaked personal information of about 500,000 Americans and stole patient medical records that included lab results and insurance details.

The holiday season sees a rise in mobile shopping scams. Tech expert Kurt “CyberGuy" Knutsson helps you learn how to stay safe.

Tech expert Kurt “CyberGuy" Knutsson says a VPN enhances online banking security by encrypting data and protecting privacy.

Beware of these six sneaky holiday scams. Tech expert Kurt “CyberGuy" Knutsson gives you tips to avoid falling victim.

Tech expert Kurt “CyberGuy" Knutsson reveals how to securely back up and factory reset your Android to protect your privacy and data.

Artificial intelligence is making life easier for cybercriminals, allowing them to create elaborate scams to trick people. Kurt the Cyberguy explains how to protect yourself.

Cut through all the digital clutter and delete multiple emails from your Android simultaneously. Kurt the CyberGuy explains how it's done.

Tips to prevent your holiday decorations from being stolen

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Kurt "CyberGuy" Knutsson lays out the immediate steps you should take if your phone has been hacked and your personal information becomes vulnerable.

Fraudsters are sending people bogus invoices through PayPal as part of a sneaky scam that is going around; here's how to protect yourself from being fooled.

A former Colgate-Palmolive employee was shocked to discover $750,000 had been drained from her 401(k) account. "CyberGuy" offers tips on how to prevent identity theft.

Electric vehicle maker Harbinger recently showed its electric delivery truck can handle icy roads with agility and stability in winter.

To make the busiest time of year more manageable, here are some tricks for tracking your packages, taking quality family photos and curating the perfect Christmas playlist.

Kurt "CyberGuy" Knutsson explains how to keep your online Amazon gift purchases a secret from loved ones or friends this holiday season.

Dont Just Concentrate on Web Site Traffic - Focus on Sales Conversion

Traffic Building