Home
>
Traffic Building
>
How To Find Relevant Web Sites For Link Exchanges

How To Find Relevant Web Sites For Link Exchanges

If you've been on the internet very long at all, you know that one of the very best and certainly cheapest ways of making your web site known is by exchanging links with other sites similar to yours. The more relevant sites that link to yours, the more your rating will improve, the more people looking for whatever you have will find your site, the more traffic you will get and the more sales you will make! So just how do you go about finding webmasters who are willing to place a link to your new site onto their site?

When your site is brand new, your best bet is to type your key words or phrases into a search engine and see what comes up. The sites you see on the first few pages have made it to the top of the search engine rankings. Go to the sites and look around on the home page for the phrase "links exchange" or sometimes just "links." They will have instructions for how to place their site on yours, and instructions on the information they need from you in order for them to place a link to your site on theirs. Always remember that the Golden Rule applies here. You want them to place a link to you on their site so you need to reciprocate. If you are uncomfortable with the content of their links page and would prefer not to be associated with that site, then just move on. There are millions of others.

Some of the higher ranked sites will have non-content related restrictions about with whom they will exchange links. They will only exchange with you if your site and/or links pages have achieved a certain Google PageRank. (*More about that later.) If you encounter such a site, graciously just move on. Don't waste your time linking to them or requesting a reciprocal link because they will most likely ignore you.

For instructions on Keeping Track Of Your Links Exchanges, please follow the link to another article that I wrote. Trust me on this one; you need to keep track. You will eventually have many many pages with similar sounding titles and URL's and they will all begin to swim around in your mind. Only a savant could keep it straight!

OK. Now your site has been up and running for awhile and you would like to focus your search on exchanging links with sites that have a higher PageRank. Repeat your very first steps of typing your key words or phrases into a search engine and see what comes up. It may or may not be the same sites you saw before, but it will be the current top ranked sites for those key words. Go to the first site just as before, but this time click on the little blue icon on your Google toolbar (if you don't have the Google tool bar click here to download it.) You will see a dropdown menu with 4 items on it. Click on "backward links" and you will get a page of web sites that looks like a regular Google search but is really all of the web pages with a PageRank of at least 4 that have linked back to the site you started with. Go to each of those sites and request to exchange links with them. The procedure is the same, but all of these sites and pages will have a PageRank of at least 4 and the more pages ranked at least 4 that link back to you, the higher your site will be rated. Just keep plugging away at it. It is tedious to the max, but free (unlike some programs on the market) and effective.

At some point in time, other webmasters will begin to contact you requesting to exchange links. Ta-daahhh! You've made it! The first thing you need to do is visit their site. Is their site relevant to yours? Are you comfortable putting a link to their site on yours? Would you want your Grandma to visit your site and follow that link? If the answer is yes, then put up the link. E-mail them back to thank them for the offer and to let them know where on your site you put their link. If you are not comfortable putting the link on your site, don't worry about it. You will get requests from people who obviously didn't read that you prefer not to link to casinos and Viagra sites or whatever, and you will get requests to exchange links with sites that have absolutely nothing to do with your site's subject matter. Just ignore them, or you could reply and politely decline. Now here comes some more Golden Rule stuff.

NEVER turn down somebody because their site or links page isn't ranked high enough! Remember that you once had a whole site of "0" ranked pages and were so grateful for any of the exchanges you could get. Return the favor. Remember that you were new once and others helped you. Remember that the "Big Kahunas" on the internet were new once and had "0" ranked pages that are now very highly ranked. That new person you agree to link to today could be tomorrow's next "Big Kahuna." Remember that Google has pulled the rug out from under people before and likely will do it again. Today's top site could be tomorrow's cellar dweller, and next week some site could shoot out of nowhere to the top. You don't have to put their "0" page on your "6" or "7" home page, but do exchange links with them somewhere on your site. It's the right thing to do. 

You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated.

About The Author

Sandi Moses has been involved in internet marketing since November, 2003. Visit her site at http://www.123iwork4me.com.

http://www.123iwork4me.com

recurring cleaning service Wilmette ..

In The News:

DoorDash confirms data breach exposing customer names, emails, addresses after social engineering attack. Learn how to protect yourself from scams.

Concerned about Google's AI scanning your Gmail? Learn how to disable Gemini features that access your emails, Drive files and Chat messages for privacy.

Google warns Android users about dangerous fake VPN apps hiding malware that steals passwords, banking details and personal data from phones and tablets.

Apple's digital passport feature lets iPhone users breeze through TSA checkpoints this holiday season using Digital ID technology at 250+ airports.

A new phishing scam targets family photos with fake "Cloud Storage Full" alerts. Criminals steal credit card information through fake sites. Learn protection tips.

South Korean scientists create ultra-thin fabric muscles that turn clothes into robotic assistants, lifting 33 pounds while weighing under half an ounce.

Archer Aviation has acquired Hawthorne Airport for $126M to launch an LA air taxi network ahead of the 2028 Olympics, featuring AI-powered eVTOL operations and next-gen aviation tech.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Fake AI apps disguised as "ChatGPT" and "DALL·E" are flooding app stores with dangerous malware that steals data and monitors users without detection.

Fake buyers demand specific vehicle reports from unknown sites to steal credit card information from car sellers, but warning signs can help identify these scams before paying.

Android users can now manage apps across multiple devices more easily with Google Play Store's updated remote uninstall button in the latest update.

NASA's Perseverance rover discovers shiny metallic rock on Mars that could be a meteorite from an ancient asteroid, containing high levels of iron and nickel.

Holiday scams spike during Black Friday and Cyber Monday as criminals exploit your leaked personal data. Learn how to protect yourself from fake stores and phishing.

Commerce Department proposes TP-Link router ban over Chinese security risks. Learn how this potential prohibition could affect your home network and devices.

Hyundai AutoEver America suffered a data breach affecting 2,000 current and former employees, exposing names, Social Security numbers and driver's license information.

Washington court rules automated license plate reader images are public records, even when stored by vendors like Flock Safety, setting precedent for transparency.

Fake airline texts claiming flight cancellations are targeting travelers with convincing scams. Learn how cybercriminals steal personal data and credit card info.

Discover how iOS 26's new Adaptive Power feature automatically extends iPhone battery life by learning your usage patterns and adjusting performance intelligently.

New TikTok malware campaign tricks users into running PowerShell commands that download Aura Stealer, which steals credentials and authentication tokens.

Gaia Family offers fixed upfront pricing for IVF cycles with unlimited embryo transfers and financial protection, partnering with over 100 U.S. fertility clinics.

The Jetsons Act aims to position Pennsylvania as a leader in advanced air mobility by establishing regulations for hybrid ground-air vehicles.

Fake Geek Squad invoice emails are targeting users with convincing charges and urgent phone numbers to steal personal information and money.

Fox News Digital's artificial intelligence newsletter digs into a robot in Russia that faceplanted, George Clooney's alarm and OpenAI's rivalry with the New York Times.

Major data breach at Conduent exposes personal information of 10+ million people. Government contractor hit by cyberattack affecting Medicaid, child support systems.

Texas startup Janta Power raises $5.5M for innovative vertical solar towers that generate 50% more energy than traditional panels while using just one-third the land.

How To Find Relevant Web Sites For Link Exchanges

Traffic Building