Web site traffic is essential to having a thriving online business. You cannot have enough web site traffic (visitors) unless it is the wrong traffic or you do not want to continue to build your business. Your chances of selling a product or service is proportional to the level of targeted and qualified web site traffic to your site. It is not an easy task getting the right kind of web site traffic to your site. You do not get this web site traffic without expending your time, energy and sometimes hard-earned money.
There are many different ways to generate traffic to your web site. The various web site traffic generating methods and strategies need to be researched, evaluated and implemented to determine which ones will result in increasing your web site traffic and hopefully the sales of your product or service.
Unfortunately, most web site traffic generators take time to produce a measurable result. The time required depends on the method and approach you take. It is easy to give up when the method or approach you take to generating targeted and qualified web site traffic to your site does not result in success.
Testing the different methods and approaches is essential to getting the illusive traffic to your web site. Whenever a method fails to deliver the results you want, try a different one. Keep trying different methods or approaches to generating web site traffic until you find the one that works for your web site.
Some of the more common methods of generating web site traffic include:
* Search Engine Optimization
It is no secret that search engines are the number one traffic generating method for driving visitors to web sites. Search engines are very useful in helping people find the relevant information they seek on the Internet. The major search engines develop and maintain their own gigantic database of web sites that can be searched by a user typing in a keyword or keyword phrase in the search box.
Search engine optimization (SEO) is the process of studying the search engines in an effort to determine how to get your web site to rank high on user searches. Depending on the statistical information reviewed, search engines account for over 80% of the visitor traffic to web sites.
* Pay-Per-Click
Pay-per-click (PPC) advertising is when an advertiser pays for each qualified click that sends a search engine user (visitor) to the advertiser's web page. PPC requires the advertiser to bid on key words or key word phrases chosen by the advertiser. There are many PPC advertising services available to choose from. Google AdWords and Overture are probably the two most popular in use today.
The PPC search engine allows you to buy a top position in the search engine results for the particular keyword or phrase you choose. The PPC search engines can deliver targeted and qualified visitors to your web page at an economical advertising cost if you manage the program carefully with a clear objective. PPC provides the advertiser with assurance that their ad is being delivered to the targeted audience.
* Link Popularity
Link popularity is simply the total number of web pages that link to your web page. Link popularity is an extremely important factor that is used by most of the major search engines to rank web pages and web sites. In general, the major search engines consider link popularity a key factor in their algorithms to determine the relevancy of your web page to a particular keyword search query.
Good link popularity is important because it can increase the visitor traffic to your web page. The reputation of your web site (i.e., votes of confidence from other web sites) is a measure of the site's link popularity. Your web page rank (i.e., the position your web page occupies in a search engine's results page) to a particular search query can be improved by increasing the number of relevant and quality web sites that have incoming links to your web page.
* Other
The other strategies and methods that can increase the traffic to your web site include: directory listings, writing articles, newsletters, e-mail advertising, classified advertising and banner advertising. These methods should be considered along with the previous ones.
Which of the above methods are best for you? That's a loaded question and the answer resides in what you are willing to pay, in terms of time, energy and/or money, to get the right kind of traffic. You need to test, test and then test some more.
Copyright (C) F. Terrence Markle ? All Rights Reserved
Get my F.R.E.E multi-part series on generating targeted and quality traffic to your web site.
http://www.quiksystems.com/wst/trafficseries.htm
Get my F.R.E.E newsletter on building your own targeted mailing list:
http://www.quiksystems.com/wst/trafficseries.htm
About The Author
Copyright (C) 2004 ? F. Terrence Markle has worked for over 20 years with public and private companies. He has an MBA in marketing and finance. He has been involved with Internet-related businesses for over 3 years. His primary focus is the marketing of affiliate programs.
http://www.quiksystems.com/wst/trafficseries.htm
professional maid services Deerfield ..If you're feeling a bit of confusion and frustration about... Read More
If you want to get something from others, the fastest... Read More
In-bound links from other web sites to yours provide two... Read More
Traffic exchanges are everywhere. A traffic exchange is a clever... Read More
If you don't know by now one the best ways... Read More
By doing one thing solve other people's problems.That's it this... Read More
The subject of referral traffic may be a bit elementary... Read More
The future of online business rest in one word: traffic.... Read More
I know what you're thinking, oh great another article about... Read More
This interesting idea is likely to drive your competitors nuts.It... Read More
Is website traffic convertible to cash? The answer is yes.... Read More
(Continued from Using Traffic Exchange Programs Part 2)Hello again!In the... Read More
One of the most important steps you can take in... Read More
I am not a web designer or search engine optimizer,... Read More
This is the first in a series of three articles... Read More
1. Trade links with other websites. Websites that are related... Read More
The results of the social bookmarking experiment I have been... Read More
But a mere increase in the volume of website traffic... Read More
It official Yahoo has dropped Google and will be using... Read More
In the real world when you buy real estate the... Read More
You get a flash of inspiration and an interesting topic... Read More
#1 Make sure your business card includes a persuasive "FREE... Read More
A lot of website owners work tirelessly at increasing their... Read More
"How do I get more traffic to your site?" That's... Read More
I am not a professional photographer nor am I in... Read More
quick home cleaning Lake Forest ..What runs through your mind when you hear that ezine... Read More
When I first started out in Internet marketing, reciprocal linking... Read More
If you want to get something from others, the fastest... Read More
There are two types of tools I sometime use to... Read More
Asking another webmaster for a reciprocal link is standard practice... Read More
Looking for a way to increase traffic to your web... Read More
Every home business owner should know that your WEBSITE TRAFFICS... Read More
There are no hidden secrets on how to rank high... Read More
Writing LinksIn the first part of this article we learned... Read More
When I started getquotes-it.com in 2003, I knew... Read More
Before you start reading this article I must warn you... Read More
Have you spent a lot of money on advertising with... Read More
There are many "offsite" promotion tactics that work well to... Read More
Winning the traffic exchange game can be done. I was... Read More
What you are about to read is the strategy for... Read More
The debate rages on forums all over the internet-should one... Read More
There are many tactics you can use to increase traffic... Read More
For the past few years, I've been stashed away in... Read More
You have to search a lot to find what is... Read More
"Submit to 10,000 Search Engines" or "Submit to over 200,000... Read More
What good is a website without traffic? A website without... Read More
1. Vary the keywords in your link 'anchor' textUnless you... Read More
The blog explosion created a great opportunity for savvy marketers--they... Read More
You may be shocked to hear this.You DON'T need a... Read More
There's nothing new about using joint ventures to get traffic... Read More
Traffic Building |