Web site traffic is essential to having a thriving online business. You cannot have enough web site traffic (visitors) unless it is the wrong traffic or you do not want to continue to build your business. Your chances of selling a product or service is proportional to the level of targeted and qualified web site traffic to your site. It is not an easy task getting the right kind of web site traffic to your site. You do not get this web site traffic without expending your time, energy and sometimes hard-earned money.
There are many different ways to generate traffic to your web site. The various web site traffic generating methods and strategies need to be researched, evaluated and implemented to determine which ones will result in increasing your web site traffic and hopefully the sales of your product or service.
Unfortunately, most web site traffic generators take time to produce a measurable result. The time required depends on the method and approach you take. It is easy to give up when the method or approach you take to generating targeted and qualified web site traffic to your site does not result in success.
Testing the different methods and approaches is essential to getting the illusive traffic to your web site. Whenever a method fails to deliver the results you want, try a different one. Keep trying different methods or approaches to generating web site traffic until you find the one that works for your web site.
Some of the more common methods of generating web site traffic include:
* Search Engine Optimization
It is no secret that search engines are the number one traffic generating method for driving visitors to web sites. Search engines are very useful in helping people find the relevant information they seek on the Internet. The major search engines develop and maintain their own gigantic database of web sites that can be searched by a user typing in a keyword or keyword phrase in the search box.
Search engine optimization (SEO) is the process of studying the search engines in an effort to determine how to get your web site to rank high on user searches. Depending on the statistical information reviewed, search engines account for over 80% of the visitor traffic to web sites.
* Pay-Per-Click
Pay-per-click (PPC) advertising is when an advertiser pays for each qualified click that sends a search engine user (visitor) to the advertiser's web page. PPC requires the advertiser to bid on key words or key word phrases chosen by the advertiser. There are many PPC advertising services available to choose from. Google AdWords and Overture are probably the two most popular in use today.
The PPC search engine allows you to buy a top position in the search engine results for the particular keyword or phrase you choose. The PPC search engines can deliver targeted and qualified visitors to your web page at an economical advertising cost if you manage the program carefully with a clear objective. PPC provides the advertiser with assurance that their ad is being delivered to the targeted audience.
* Link Popularity
Link popularity is simply the total number of web pages that link to your web page. Link popularity is an extremely important factor that is used by most of the major search engines to rank web pages and web sites. In general, the major search engines consider link popularity a key factor in their algorithms to determine the relevancy of your web page to a particular keyword search query.
Good link popularity is important because it can increase the visitor traffic to your web page. The reputation of your web site (i.e., votes of confidence from other web sites) is a measure of the site's link popularity. Your web page rank (i.e., the position your web page occupies in a search engine's results page) to a particular search query can be improved by increasing the number of relevant and quality web sites that have incoming links to your web page.
* Other
The other strategies and methods that can increase the traffic to your web site include: directory listings, writing articles, newsletters, e-mail advertising, classified advertising and banner advertising. These methods should be considered along with the previous ones.
Which of the above methods are best for you? That's a loaded question and the answer resides in what you are willing to pay, in terms of time, energy and/or money, to get the right kind of traffic. You need to test, test and then test some more.
Copyright (C) F. Terrence Markle ? All Rights Reserved
Get my F.R.E.E multi-part series on generating targeted and quality traffic to your web site.
http://www.quiksystems.com/wst/trafficseries.htm
Get my F.R.E.E newsletter on building your own targeted mailing list:
http://www.quiksystems.com/wst/trafficseries.htm
About The Author
Copyright (C) 2004 ? F. Terrence Markle has worked for over 20 years with public and private companies. He has an MBA in marketing and finance. He has been involved with Internet-related businesses for over 3 years. His primary focus is the marketing of affiliate programs.
http://www.quiksystems.com/wst/trafficseries.htm
eco-friendly cleaning service Buffalo Grove ..There are many different approaches and techniques required when optimising... Read More
3 years ago when I started trying to make money... Read More
Why would you pay for advertising if you could just... Read More
We all know that generating traffic to your site is... Read More
There is so incredibly MUCH you can do to successfully... Read More
Link popularity has been written about ad nauseum, but most... Read More
Nowadays, we have created numerous methods so as to bring... Read More
If you are looking at ways to increase traffic to... Read More
Dear Friend,Many people like to listen to all the graphic... Read More
Generating traffic for your mini-sites is the challenge.Search engines look... Read More
Viral Marketing DefinedIt is allowing others to giveaway and use... Read More
1. Make all or part of your site into a... Read More
If you have been marketing on the internet for any... Read More
Everything being equal, more traffic to your website translates into... Read More
Web sites are a major part of the tourism marketing... Read More
Considering all of the money you spend on promotion and... Read More
The keyword marketing guide to a linking strategy that packs... Read More
So, you have a great product or service, yet your... Read More
Some of the best advertising available online would be getting... Read More
I cannot stress the importance of targeted traffic for the... Read More
Track all sources of traffic generation.John Reese stresses the need... Read More
The subject of referral traffic may be a bit elementary... Read More
When you are building links to increase your link popularity,... Read More
Part 27. Ezine Ads - create an ad for your... Read More
There's no shortage of ways to spend money promoting your... Read More
express cleaning service Arlington Heights ..Just to recap - Part 1 of this article outlined... Read More
If you don't create a successful strategy for marketing your... Read More
Trying to get traffic to your new website or to... Read More
First off all let's define what is a link exchange?... Read More
Web site traffic promotion is crucial in today's Internet world.... Read More
Should link exchanges be used? What are link exchanges? Do... Read More
Dear Friend,Many people like to listen to all the graphic... Read More
Most webmasters keep their prized web traffic generating systems to... Read More
Webmasters often worry about traffic, they think that if they... Read More
One of the most common needs of online business owners... Read More
The number one question among webmasters is "How can I... Read More
There are many easy ways to get your name out... Read More
A reciprocal link is when a web site links to... Read More
Who else wants traffic that buys? I for sure do,... Read More
It's pretty well-known that one of the best ways to... Read More
Many top gurus promoted mini-sites as the cheapest and easiest... Read More
Their is an old Saying it goes something like this... Read More
You may have heard many times, that getting the e-mail... Read More
Yes, if need more web traffic, this free list building... Read More
You get a flash of inspiration and an interesting topic... Read More
Have you noticed that your banner ads rarely get clicked... Read More
In-bound links from other web sites to yours provide two... Read More
The trick to making it REALLY big on the internet... Read More
A lot of website owners work tirelessly at increasing their... Read More
3 years ago when I started trying to make money... Read More
Traffic Building |