Home
>
Traffic Building
>
How to Drive More Targeted Traffic And Sales Than Mini-Sites And Gateway-Pages Combined ? Anytime

How to Drive More Targeted Traffic And Sales Than Mini-Sites And Gateway-Pages Combined ? Anytime

Many top gurus promoted mini-sites as the cheapest and easiest way to make a profit from an affiliate program.

Nevertheless, in spite of good intentions, it's well known that true-lasting success with the search engines, (Google, Yahoo, MSN, etc.) is through a Theme-Based Keyword Focused Content site; which beats a mini-site and Door-way pages combined, anytime.

That is because a mini-site is not a viable concept for the average webmaster or affiliate, selling products of their own - or for a merchant partner. Lets look at these concepts.

What is a Theme-Based Keyword Focused Content Site?

What is is a Mini-Site? And,

What is a Gateway Page?

A theme-based keyword focused content site, is based upon a theme where every page focuses upon a single topic that is related to the theme. For example?

Let us say that your theme is soccer. Then, the theme-base related web pages will be about soccer and would include ?

MLS Soccer ? the soccer professional league in USA

FIFA ? the international soccer federation

World Cup ? Soccer's international world tournament

The Euro Cup ? European soccer's tournament

Copa America ? Latin America soccer's tournament

Soccer Mom's

Soccer Reviews

Soccer Paraphernalia

Etc? Etc.

Each of the above will be a specific topic, and each topical page is a "Keyword Content Focused Page. A theme-based site could grow well over 200 pages, each on a different topic, all related to the site's central theme (soccer). The sum total of all the information forms the content of your site.

Best of all, a tightly focused theme-base site scores well at the search engines for hundreds of soccer-related keywords that will indefinitely drive unlimited targeted traffic to your theme site, selling unlimited soccer related products.

On the other hand, Mini-Sites are small Affiliate sites that focus on selling a single product. It could be a short as one or two pages, and as long as 20 pages. It is composed entirely of a powerful sales letter that drives a visitor to a merchant's site.

Although, a mini-site is a well intended concept it's not a viable alternative for most products.. Here are a few of the drawbacks.

1. Hard to build traffic. Because they don't do well on the search engines. They aren't built to rank highly on the search engines, or to draw traffic from the most flexible directories.

2. No Credibility. Does not establish credibility in you or your product. A mini-site is a one time straight pitch sales copy; and, no one buys from a straight pitch Web site unless they previously have known, respect, and trust, a well-known authority related to the site's product.

3. No Diversification. If your mini-site sales copy fails to convert your prospect into a buyer, you've most likely lost that visitor for good.

In comparison, the Theme-Based Content Site offers greater opportunities for Affiliate and Webmasters.

1.Traffic

The theme-based content site is full of content-rich pages designed to attain a high search engine ranking. On the merits of their valuable content they will draw substantial traffic from the Directories.

2.Credibility:

They are great credibility builders because they're PREselling rather than hard selling.

3.Diversification

Each page of a theme-based site may have from 5 and up to 10 links to merchants partner's sites for different related products..

Now, let us compare a mini-site that is about a certain manufacturer's soccer balls, versus a theme-based content site that is all about soccer.

A visitor to a mini-site falls within two categories ?

(S)he needs new soccer balls
(S)he doesn't need new soccer balls

While they may not need new soccer balls, they may need soccer shoes, soccer stockings, a sport's bag, soccer books, and tapes; maybe even a trip to a soccer camp, or travel arrangements to international soccer events, including hotel and transportation.

Now, suppose your visitor, upon reading your sales pitch for soccer balls says ?. "No ? I've just got a new ball", and then returns to the main page for more articles; do you think that placing the same link to those balls in the next article of your mini-site is going to be any more effective? No --- your visitor still recently bought a new soccer ball.

Nevertheless, because of the great content with in-context links on your theme-based site, the prospect may develop an interest on soccer related books, products, or services, etc.

The Theme-Based Sites vs. Gateway Pages

Gateway pages are trick sites used to trick the search engines. Generally, low-value pages that score well with the engines but fail to deliver good content. They may get the visitor, but fail to get the click through, the purchase, and the repeat business.

Tricks such as invisible links, lead search engines spiders through a site. Though they initially work, success is of short duration with devastating side effects, such as the visitor disdain, and getting band by the search engines.

A Theme-Based site, on the other hand, will OVER-deliver great content while playing it fair and safe with the search engines by leading their spiders reliably through your site. Their visible links do as good as the Doorway pages hidden links, and will never fade in effectiveness. That is because you are creating real content and not spider bait!

The Theme-Based approach is 100% different. First, you find a theme you know and love, with lots of profitable keywords. Second, research hundreds of profitable keywords (greater demand and less supply) related to your products or services. Third, you build a theme-base content site with great content, that ranks high on the search engines, delivers unlimited PREsold targeted traffic, and gets the click-through to your selling site, or a merchant's site.

As you can see?. The theme-based content focused site wins over a mini-site or gateway pages anytime. The secret of their successful high ranking on the search engines, is that each page is build around a highly profitable keyword content focused page.

The process may seem long, complex and tedious; and, indeed, it could be. Nevertheless, with the right guidance and tools it's easier than you think. In fact the entire process could be automated.

About The Author

Charles Longsworth, Ph.D. An online expert consultant on internet business marketing automation systems that really works. For FREE consultation contact him at http://www.internet-business-automation.com/content. Subscribe to "Automation Gazette" his official voice since 2000 at http://www.internet-business-automation.com/content. 6 FREE Subscription Bonus when you join.

cheap limo service Lombard .. Lockport Chicago limo O’Hare

In The News:

Recent reports show many common passwords can be cracked in literally seconds. Kurt the CyberGuy explains how to strengthen your passwords.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Iron, a robot that stands 5 feet, 8 inches tall and weighs 154 pounds, combines advanced artificial intelligence with human-like movement and exceptional vision.

Hertz, the rental car giant, recently confirmed that customer information was exposed through a cyberattack on one of its software vendors.

There are a number of features with AirPods you may or may not know about to take your listening experience to the next level. Kurt the CyberGuy explains.

These 35 Chrome extensions have privacy and security concerns. Tech expert Kurt “CyberGuy" Knutsson says to delete them now.

Tech expert Kurt “CyberGuy" Knutsson says 329,000 mph fusion rocket promises to be fast, disruptive and enable deep-space missions.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Tech expert Kurt “CyberGuy" Knutsson says a new autonomous AI is a game changer that also raises privacy risks. Is your data safe?

Tech expert Kurt “CyberGuy" Knutsson says robots and drones are revolutionizing fruit farming with faster picking and smarter handling.

Landmark Admin revises May 2024 cyberattack scope to show twice as many people were affected. Kurt “CyberGuy" Knutsson gives tips to help stay safe from an insurance data breach.

Tech expert Kurt “CyberGuy" Knutsson talks about how Yamaha’s hydrogen outboard motor could revolutionize boating with zero emissions.

Tech expert Kurt “CyberGuy" Knutsson reveals how to memorialize or remove a deceased loved one’s Facebook account and protect their digital legacy from misuse or scams.

Tech expert Kurt “CyberGuy" Knutsson says an Apple Watch saved psychiatrist Amanda Faulkner by detecting deadly leukemia early.

Scammers and fraudsters are increasingly targeting the most vulnerable, especially nursing homes and the personal data of their residents. Kurt the CyberGuy has safety tips.

Infected USB flash drives can spread malware among multiple organizations in ways that can easily bypass traditional security systems.

With a fully automated warehouse system and AI-powered robots, Ocado's Hive picks, packs and delivers grocery store orders in just a few minutes.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Recycling robots are using artificial intelligence to learn how to sort recyclables by recognizing patterns in colors, textures, shapes and logos.

The Reachy 2 robot is designed to be friendly and approachable, inviting natural interaction and is perfect for research, education and experimenting with embodied AI.

Kurt "CyberGuy" Knutsson shares several easy ways to keep your credit cards safe from digital thieves while you're traveling this summer.

Arcturus sets up cameras around the edges of baseball stadiums to capture real-time action and generate a 3D digital clone of the game.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

The CyberGuy explains why healthcare organizations are vulnerable to hackers after there have been a half dozen data breaches this year.

Developed at two California universities, the innovative technology combines brain-computer interfaces with advanced AI to decode neural activity into audible speech.

How to Drive More Targeted Traffic And Sales Than Mini-Sites And Gateway-Pages Combined ? Anytime

Traffic Building