Everyone wants to know the big secret to driving traffic to their website. Every day I see an article or an ad talking about driving people to your website. Driving traffic to a website has become the "holy grail" on the internet. People are realizing that 'if you build it, they won't come... unless you give them a reason'. Website traffic just doesn't happen by itself. Your website is just one of many millions on the web and people rarely just stumble upon your site by accident.
There are many ways to drive traffic to your website. You can buy traffic from vendors that will pummel your website with hits from automated programs. This will increase your hits but will it increase your bottom line? Probably not. You can set up blogs that spider (connect to) your website increasing your traffic count. Does this drive users to your website? Only if your blog is sointeresting that people are reading it. There are thousands of blogs posted on the internet and your blog is just a needle in the internet haystack.
Another trick is to create RSS (Really Simple Syndication) feeds for your website and subscribe to other RSS feeds. This again will increase your hit count but will do very little to drive potential customers to your website unless you're providing valuable information. Tricks will increase your hit count but do very little todrive potential customers to your website.
A better way to buy traffic for your website is by using pay-per-click with Yahoo and Google. You identify the most common keywords associated with what you're offering and bid on those keywords. This can be a costly option if you're bidding on popular keywords but it's a reliable way to generate highly targeted traffic. In my next newsletter I'll go into more detail about using pay-per-click advertising.
The best way to generate traffic for your website is to provide quality content that will solve your customer's problems. People search the internet for information that will solve their problems. Write and post as many articles as you can on your website.If you don't have time to write articles or can't write then hire someone to write the articles for you. You can have quality articles written by freelance writers at www.elance.com for practically nothing. The articles should be relevant to the problems your customers are experiencing and to the services you provide to solve those customer problems. Remember, it's all about providing solutions to your customer's problems. Check the "How To" Articles section on my website at www.valiss.com for more information about your website content.
The bottom line is that you can't trick people into finding your website. You must provide valuable information that solves your customer's problems. Your customers don't come to your website to read your blog about how you spent the weekend. They'll come to your website if they know they can find a solution to their most pressing issues. Keep your content fresh and relevant to solving your customer's problems and in no time you'll have plenty of visitors to your website.
Next time I'll talk about how you can use pay-per-click to generate targeted traffic and not spend a fortune.
Ted Prodromou spent over 25 years in the computer industry working for IBM, Digital, and Cellular one. Today he's the owner of Valiss IT, a consulting firm that provides small business coaching and marketing help. He's also a certified personal and professional coach.
Ted has created and led many coaching workshops and today is helping small businesses automate their marketing with his latest coaching program, "Attract Clients While You Sleep". For more information visit http://www.valiss.com/specials.
green cleaning service Park Ridge ..Are you looking for an effective way to generate more... Read More
Every webmaster who has personally tried promoting his or her... Read More
If content is king, then linking is the queen that... Read More
The first part has dealt with introductory elements which could... Read More
For many months after I put up my new website,... Read More
Should link exchanges be used? What are link exchanges? Do... Read More
If you're feeling a bit of confusion and frustration about... Read More
In the real world when you buy real estate the... Read More
Considering all of the money you spend on promotion and... Read More
When I first started out in Internet marketing, reciprocal linking... Read More
There will be a lot of people unhappy about what... Read More
Here's what your website must have to get lots of... Read More
1: Original and Fresh Content Present your visitors content they... Read More
We all know that the secret to success on the... Read More
Though each web site is different, it is possible to... Read More
Have you received invitations to join an online networking website?... Read More
I don't know about you, but when I built my... Read More
The trick to making it REALLY big on the internet... Read More
What are web site keywords and how do I go... Read More
There are many different approaches and techniques required when optimising... Read More
How to increase your website traffic with zero cost'. It's... Read More
Most people have the notion that generating traffic is a... Read More
Today I would like to talk about an easy way... Read More
Why would you pay for advertising if you could just... Read More
One of the most popular ways to generate free traffic... Read More
emergency cleaning services Morton Grove ..It's been several months now since I've been promoting my... Read More
What is cross promotion?Cross promoting is when two or more... Read More
Internet is an ever evolving business platform. Doing business on... Read More
It's a common story. Someone builds a great site, populates... Read More
How would you like to make $4 for EVERY visitor... Read More
I have an ingenious concept in store for you!I am... Read More
Well, an effective link building strategy is not building some... Read More
In the real world when you buy real estate the... Read More
If you have a website the chances are you receive... Read More
Did you know that according to alexa, www.eBay.com is ranked... Read More
Are you attempting to become a Google junior by adding... Read More
How many ways can you get free web site traffic?... Read More
Yes, if need more web traffic, this free list building... Read More
Quality traffic, website promotion and product and service advertisement is... Read More
In the world of Internet Marketing, and Web site promotion,... Read More
Most webmasters keep their prized web traffic generating systems to... Read More
Unless you're building a baseball diamond in the middle of... Read More
It is an open internet promotion secret that the more... Read More
I cannot stress the importance of targeted traffic for the... Read More
The number one question among webmasters is "How can I... Read More
For the sake of this article let's forget about search... Read More
If you have any experience of work with your web... Read More
It's all about location, location, location!In the past...back in the... Read More
Increasing website traffic is certainly your goal if you have... Read More
If you're feeling a bit of confusion and frustration about... Read More
Traffic Building |