Home
>
Traffic Building
>
How to Get Great Organic Search Engine Listings

How to Get Great Organic Search Engine Listings

All too often I find site owners are confused (or in denial) about how to achieve the search engine rankings they desire on the SERPs (Search Engine Result Pages). So, I am pleased to offer you my version of "Organic Listings 101."

Several times each day I get approached by site owners wanting to be in the top 5, 10, top page for organic (free) listings. The organic results are those that display to the left and below "Sponsored Sites" or "Sponsored Results at Google, MSN and Yahoo!. These "Sponsored" advertisement boxes are part of Pay Per Click programs where site owners bid for positioning.

What we're going to discuss today are the free listings that are gained by how your site is ranked based on a combination of unique variables (algorithm) of each search site. Which, to muddy things up further, evolve without notice.

"You shall know the truth, and the truth shall make you mad." ~Aldous Huxley

Let's first set the stage so that we have realistic expectations here. When I started my consulting practice back in the early 90s, it was relatively easy to get found. The volume of sites and the level of competition were not one iota of what they are today. Fast forward to 2005 and you have close to 12,000,000,000 (yes, that's billion) pages with a good 10,000,000 being added daily.

So how do you get visibility in the SERPs? Shuffling or adding keywords in your Meta tags won't do it. Search Engine Optimization (SEO) isn't the end-all-be-all either. You have to have a well rounded, smart long term marketing plan for your site that includes certain basics for you to rise in the organic rankings.

Issues for consideration to gain improved organic listings:

=> Look at your Web marketing plan as a long term effort. New sites are in Google's sandbox for 6 months or more, and it will take time and effort to be viewed as more relevant than the sites that are already online in the free positions you seek.

=> Part of putting your plan together is to do a search with your top keyword phrases on the various search engines so that you are aware of the competition and the volume of sites already successfully ranking for the terms you are targeting. This gives you a real-world understanding of the level of competition you will be up against.

=> Understand that how your Web site ranks has nothing to do with how good you are at what you do. It has to do with how good your site is and how good others including the search engines think your site is. That requires a long term realistic marketing plan to grow your site to be the best most comprehensive resource on your product or service for your site visitors. It doesn't happen overnight or just because you say you want it to.

=> Forget about trying to rank for one-word keywords-much too difficult and in some cases downright impossible. Concentrate and target 2-3 word phrases instead of one-word keywords and you'll get more targeted visitors as well. There are several tools to assist you in investigating what keyword phrases your target market is actually using. Use these tools to your advantage!

=> Make sure each page within your site targets and is optimized for only one or two, 2-3 word keyword phrases each. Niche is what works for organic listings! The more you are about; the less you are about any one thing. Search results are based on numerous factors; one being relevancy for the terms the searcher is using. If you are targeting 10, 20, 30 terms per page, that page is not strongly about any given topic vs. another site that has a page or pages concentrating on just one or two phrases each. Keep in mind that less is more when it comes to targeting keyword phrases on a page by page basis.

=> To "top" the sites already out there, you have to do just that! Top them! What makes your site better and more valuable to your site visitors? If you don't have anything unique and of quality or value to offer, you'll never push those who already hold these positions out of your way.

=> Plan on adding new information to your site on an aggressive basis. Daily, weekly, minimally monthly! Resources, white papers, "how tos" not only add value but will naturally work wonders as keyword targeted pages. Offer the type of information those seeking your product or service will find useful and search for and that other sites will want to link to. Don't even think of cheating and using content generating software?You'll get nowhere with that approach. You need to have well written content of value; not keyword stuffed ramblings.

=> Plan on having lots of patience. Rome wasn't built in a day and attaining great organic listings no longer happens in a day, a month, or even a year. Any business that hopes to succeed needs to take a consistent and informed long-term approach. This applies to organic listings ten-fold.

Yes, without a doubt all of the above recommendations require your time, effort and a realistic understanding of how organic listings are accomplished. But this is the reality of how great listings, over time, are attained. It is really quite simple-strive to make your site the best it can be; THE site for your product or service and your rankings will improve!

There are no short cuts or trickery for fast top 5, 10, top page organic results. If someone tells you otherwise, they are trying to use what you don't know to get into your pocket book. Make a commitment to continually build your site to be the best it can be to your site visitors and your organic rankings will happen. Web sites and rankings are a work in progress after all!

Without implementing the above, you are left with only one choice in order to get visibility to those searching for your product or service. You will need to invest in a well planned Pay Per Click program and the corresponding budget necessary to reach your goals.

About the Author:
Judith Kallos is an authoritative and good-humored Technology Muse who has played @ http://www.theistudio.com for over a decade. Check out her popular Software, Programming and Web Design Cheat Sheets @ http://www.theistudio.com

post construction cleaning Deerfield ..

In The News:

OpenAI announced upgrades for its ChatGPT Images platform on Tuesday, saying the program can now make more precise edits and produce images more quickly.

Chrome for Android now turns web articles into AI-powered podcast conversations. Get hands-free browsing with Google Gemini's natural audio summaries.

LastPass faces $1.6 million fine from U.K. regulators after 2022 data breach exposed 1.6 million users. Password manager failed proper security controls.

Petco disclosed a data breach exposing customer Social Security numbers, financial account details, and driver's license information due to a software error.

Baseball teams can now analyze complete swing mechanics in normal training environments using Theia's markerless AI system that processes standard high-speed footage.

Smart home hacking fears overblown? Expert reveals real cybersecurity risks and simple protection tips to keep your connected devices safe from hackers.

MIT develops needle-free glucose monitor using light technology. Revolutionary device could replace painful finger pricks for diabetes management.

The ClickFix campaign disguises malware as legitimate Windows updates, using steganography to hide shellcode in PNG files and bypass security detection systems.

Researchers from Osaka Metropolitan University designed a 21-foot dome that combines aquaculture and hydroponics to create a self-sustaining urban food system.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

ChatGPT data breach exposes personal info of users through partner Mixpanel. OpenAI confirms names, emails compromised in security incident.

Android rolls out Emergency Live Video for 911 calls, letting dispatchers see real-time scenes during emergencies. Great for holiday travel safety.

Malicious Chrome and Edge extensions collected browsing history, keystrokes and personal data from millions of users before Google and Microsoft removed them.

Google's new Call Reason feature lets Android users mark calls as urgent before dialing, displaying an urgent label to recipients using Phone by Google app.

Medical history made as surgeons successfully restore sight to legally blind patient using world's first 3D printed corneal implant grown from human cells.

Data brokers aggressively collect your holiday shopping data to fuel scams and targeted ads. Learn how to delete your digital profile before 2025 starts.

Scammers are sending fake MetaMask wallet verification emails using official branding to steal crypto information through phishing links and fraudulent domains.

Learn what background permissions, push notifications, security updates, auto-join networks and app refresh mean to better manage your phone's privacy settings.

Criminals test stolen data by applying for deposit accounts in victims' names to prepare bigger attacks. Learn why banks won't share fraud details.

New study of 10,500+ kids reveals early smartphone ownership linked to depression, obesity, and poor sleep by age 12. Earlier phones mean higher risks.

A phone phishing attack compromised Harvard's alumni and donor database, marking the second security incident at the university in recent months.

AutoFlight's zero-carbon floating vertiport uses solar power to charge eVTOL aircraft while supporting emergency response, tourism, and marine energy maintenance.

A new phone return scam targets recent buyers with fake carrier calls. Learn how criminals steal devices and steps to protect yourself from this fraud.

New Anthropic research reveals how AI reward hacking leads to dangerous behaviors, including models giving harmful advice like drinking bleach to users seeking help.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

How to Get Great Organic Search Engine Listings

Traffic Building