As a home business, one of the ways you probably drive traffic to your website is through search engine traffic. You probably also rely on Google ranking your website in the top of its search engine listings.
If you haven't checked your Google listing recently, you might want to pay careful attention and do so. Even if you've been ranked well with your Google keywords, your website ranking might have dropped by hundreds of positions. You might find yourself desperately looking for ways to bring your site back up to the top positions.
Here are major reasons why these changes are occurring: Google is using a variety of filters and algorithms to rank web pages in its search results. Google constantly updates these filters and algorithms so listings are "relevant" to the keywords people are searching for. As well, Google wants to keep other webmasters sure to be guessing what is happening next.
Unfortunately, if search engines don't make these changes regularly, "search engine spammers" can actually trick search engines into making unrelated sites appear in the top listings. Just imagine searching for "cheap gift ideas" but instead you find the top listings to be a redirect to gambling and adult websites!
But many online business owners are now finding their Google listings to have dropped out of sight. High website rankings have dropped all as a result of common techniques a webmaster would use to improve their search engine rankings.
If your website listing has dropped out of the listings of Google, you have probably found yourself scrambling to figure out how you can fix this problem fast, so that you don't loose money.
So what should you do?
According to many of the forums I've visited recently, there is only ONE conclusion.... Wait for Google to fix this problem.
Google is trying to fine-tune the latest algorithm while webmasters are praying this issue will hopefully be resolved. Don't let Google frustrate you more during this waiting period.
Here are a few changes you can make in order to ensure that potential customers are finding your website:
1. Make Sure Your Website Offers High-Quality Relevant Content.
Adding well written content to your website is still a very effective way to improve your website ranking. Google's main goal is to offer valuable resources and information through measuring the "relevance" of your site's content to keywords ratio.
2. Do Not Over-Optimize Your Website.
Google can now detect these over-optimized site tricks by penalizing websites that use them by dropping their ranking dramatically.
Make sure you are not an offender of common "loophole" tricks such as:
A. Doorway pages designed primarily for search engines, not for users. B. Link farms - multiple web sites whose sole purpose is to link to each other. C. Hidden invisible links and white keyword text. D. Mirror sites optimized for a single search engine.
3. Use Paid Advertising Methods to Keep Traffic Coming to Your Website.
As a quick way of compensating for your losses until you're able to get your ranking back up, you just might want to look into paid advertising. Pay per clicks (PPC's) can be an effective way to get traffic coming to your website in just a few hours, but make sure you watch your budget!
4. Employ Multiple Methods of Generating Traffic.
The best way to ensure that your site gets a steady stream of traffic is to combine a variety of traffic-generating techniques and to not rely on just ONE technique to keep your business running. Consider using other successful strategies such as email marketing, pay per click advertising, affiliate programs and link exchanges to drive customers to your website.
5. Explore Other Valuable Search Engine Resources.
While it is true that most searcher go to Google, Google certainly is not the ONLY search engine around. You still can drive fresh traffic to your website by improving your website ranking results in some of the other search engines. Some of the bigger search engines are Yahoo, MSN, Inktomi, Dogpile, Hotbot and AllTheWeb.
By employing all of the above mentioned strategies, you should be able to keep your website from dropping out of sight. Make sure you don't rush into making sudden changes and explore multiple options. And most importantly, keep your website up to date with fresh relevant content to ensure your customers keep coming back for more!
To your success,
Jennifer Schilling
Copyright ? 2005 Jennifer Schilling
-----------------------------------------------
Jennifer Schilling is a home business a mentor.
Come by and grab a F-R-E-E subscription today at:
http://www.internet-business-opportunities.biz
----------------------------------------------
Sending out link requests is a time-consuming business. So wouldn't... Read More
If you have any experience of work with your web... Read More
Gary Halbert once said that the ONLY advantage he wanted... Read More
Establishing inbound links through reciprocal link exchanges is a very... Read More
One of the most popular ways to generate free traffic... Read More
It's no secret, the lifeblood of any website is the... Read More
In the old days of the internet, links were the... Read More
1. Hunt for Catchy Domain Names and Get a Quality... Read More
I am not a professional photographer nor am I in... Read More
Using an e-signature is one of the easiest, most effective... Read More
(Continued from Using Traffic Exchange Programs Part 2)Hello again!In the... Read More
The future of online business rest in one word: traffic.... Read More
Traffic exchanges are everywhere. A traffic exchange is a clever... Read More
There are many ways to get free traffic to your... Read More
The world wide web or www is a wonderful, inspiring,... Read More
I don't know about you, but when I built my... Read More
You may be shocked to hear this.You DON'T need a... Read More
I try to use as many free traffic programs as... Read More
If you are looking for an immediate increase in your... Read More
There are many tactics you can use to increase traffic... Read More
When you work with web site traffic, you must have... Read More
Web sites are on my mind, since I just updated... Read More
Linking - what a mess if you don't know what's... Read More
Do you want to pump up sales at your website?If... Read More
Let me ask you a question. What is the most... Read More
reliable maid service Wilmette ..How many ways can you get free web site traffic?... Read More
I bet you already knew this.The two largest problems that... Read More
Reciprocal linking is considered by many people the most effective... Read More
Search engines have become so intimidating lately - most people... Read More
There are many ways to get free traffic to your... Read More
First off all let's define what is a link exchange?... Read More
I had an email exchange with an SEO client today... Read More
So, you've added Adsense to your site and you are... Read More
It is worth looking at some values and strengths of... Read More
Every webmaster who has personally tried promoting his or her... Read More
Much has already been said about having a content rich... Read More
As a home business, one of the ways you probably... Read More
Viral Marketing DefinedIt is allowing others to giveaway and use... Read More
Gary Halbert once said that the ONLY advantage he wanted... Read More
Are you trying to sell your product online with little... Read More
1: Original and Fresh Content Present your visitors content they... Read More
Getting visitors to your web site is not one of... Read More
The number one question among webmasters is "How can I... Read More
Have you spent a lot of money on advertising with... Read More
For many months after I put up my new website,... Read More
Should link exchanges be used? What are link exchanges? Do... Read More
In 1993, on a moon lit, warm summer night, I... Read More
It's a strange world, this place we call the internet.... Read More
When adding a link directory to a web site there... Read More
Traffic. We all know that without it our sites will... Read More
Traffic Building |