Home
>
Traffic Building
>
If You Dont Like The Weather...Just Wait For 10 Minutes

If You Dont Like The Weather...Just Wait For 10 Minutes

This old saying which addresses the variability of the weather in Montana is also applicable to the market dynamics for an online business. If there is one thing that is certain about the future of online marketing, it is that it will continue to change.

A generation in Internet marketing seems to last 12 months or less and therefore it is very important for online marketers to reassess their marketing plan frequently. It wasn't too long ago that popups and banner ads were all the rage and now they're about as welcome as a telemarketer or a lawyer.

In earlier times, just getting traffic to your website could spell success. That just is not the case today. In the current environment, Internet marketers have many tasks before them including increasing traffic, maximizing traffic quality, and improving conversion ratios. Much simpler said than done, but the key element is to understand that we are dealing with a dynamic marketing landscape where change is almost a continuous process. A successful Internet marketing campaign will always be a work in progress.

A dynamic internet marketing campaign will be a continuous process of monitoring & analyzing, followed by tweaking & experimenting, followed by measuring the impact (more monitoring & analyzing) of the changes made.

The first step in analyzing your marketing campaign is pinpointing precisely where the prospects are coming from. Whether it's search engines, email, or from other sources. All of this data can be found in your server logs and there are some very good traffic analysis tools (many of them free) that will provide you with the information without requiring you to become technically proficient at deciphering raw server logs.

By analyzing the information taken from the traffic analysis tools you can track keywords and other parameters which will tell you how visitors are getting to your site which, in turn, will help you improve and target traffic.

The goals for your particular site will depend upon the nature of your online business or endeavor. A good way to determine how well your site attracts and converts visitors is to analyze your traffic and then experiment or tweak some of the different elements of your site such as sales letter copy, special price promotions, limited time offers, free offers, headlines, color schemes, testimonials, etc., etc.

After making changes in your program, once again analyze your traffic to obtain a measure of the impact (good, bad, or none) that your tweaking has produced. And then start the process all over again, retaining the changes that yielded a positive result and, of course, rejecting those that did not.

Remember folks, it is up to us to stay in touch with the fact that there is one certainty about the future of online marketing, and that is that it will continue to change.

----------------------------------------------------------------
This article is freely available for reprint provided that the resource box at the end of the article is left intact and the article is published complete and unaltered. If you are using this article on a website or e-book, please make sure that the link in the resource box is live or clickable.
----------------------------------------------------------------

Kirk Bannerman operates a successful home based business and coaches others seeking to start their own home based business.

Visit his website at legitimate home based business for more details.

disinfecting cleaning services Arlington Heights ..

In The News:

ChatGPT data breach exposes personal info of users through partner Mixpanel. OpenAI confirms names, emails compromised in security incident.

Android rolls out Emergency Live Video for 911 calls, letting dispatchers see real-time scenes during emergencies. Great for holiday travel safety.

Malicious Chrome and Edge extensions collected browsing history, keystrokes and personal data from millions of users before Google and Microsoft removed them.

Google's new Call Reason feature lets Android users mark calls as urgent before dialing, displaying an urgent label to recipients using Phone by Google app.

Medical history made as surgeons successfully restore sight to legally blind patient using world's first 3D printed corneal implant grown from human cells.

Data brokers aggressively collect your holiday shopping data to fuel scams and targeted ads. Learn how to delete your digital profile before 2025 starts.

Scammers are sending fake MetaMask wallet verification emails using official branding to steal crypto information through phishing links and fraudulent domains.

Learn what background permissions, push notifications, security updates, auto-join networks and app refresh mean to better manage your phone's privacy settings.

Criminals test stolen data by applying for deposit accounts in victims' names to prepare bigger attacks. Learn why banks won't share fraud details.

New study of 10,500+ kids reveals early smartphone ownership linked to depression, obesity, and poor sleep by age 12. Earlier phones mean higher risks.

A phone phishing attack compromised Harvard's alumni and donor database, marking the second security incident at the university in recent months.

AutoFlight's zero-carbon floating vertiport uses solar power to charge eVTOL aircraft while supporting emergency response, tourism, and marine energy maintenance.

A new phone return scam targets recent buyers with fake carrier calls. Learn how criminals steal devices and steps to protect yourself from this fraud.

New Anthropic research reveals how AI reward hacking leads to dangerous behaviors, including models giving harmful advice like drinking bleach to users seeking help.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Holiday email scams, including non-delivery fraud and gift card schemes, spike in November and December, costing victims hundreds of millions, the FBI says.

Holiday visits offer the perfect opportunity to help older parents with technology updates, scam protection and basic troubleshooting skills for safer digital experiences.

Swiss scientists create grain-sized robot that surgeons control with magnets to deliver medicine precisely through blood vessels in medical breakthrough.

Researchers exploited WhatsApp's API vulnerability to scrape 3.5 billion phone numbers. Learn how this massive data breach happened and protect yourself.

Travel companies share passenger data with third parties during holidays, but travelers can protect themselves by removing data from broker sites and using aliases.

Xpeng's humanoid robot moves so realistically that crowds believed it was fake, marking a major advancement in robotics technology ahead of 2026 commercial launch.

Researchers discover phishing scam using invisible characters to evade email security, with protection tips including password managers and two-factor authentication.

iPhone and Android users can reduce battery drain and data usage by restricting Background App Refresh to Wi-Fi connections instead of mobile networks.

Scammers nearly stole an Apple account by exploiting the support system with authentic-looking tickets and phone calls, users can protect themselves with safety steps.

FoloToy restored sales of its AI teddy bear Kumma after a weeklong suspension following safety group findings of risky and inappropriate responses to children.

If You Dont Like The Weather...Just Wait For 10 Minutes

Traffic Building