Webmasters have so much information available to them on the Internet about how to increase traffic to their web sites, but how do you keep visitors on the site when they get there? If you happen to use the articles format in order to provide interesting content for your readers, have you considered what they do when they finish reading one of your articles?
Actions the reader will take, will include: navigating to another part of the web site (if you are lucky and have a well designed site); typing another web site address into their browser; and, closing down their browser and doing something else ? perhaps resuming their work after a lunch break. If you are a webmaster, the first of these would obviously be your preferred outcome. But a reader who randomly navigates through your pages at speed, is not the ideal. How do you not only keep a reader on your site, but also keep them engaged with your articles and possibly the products you are offering, while they finish the second half of their lunchtime sandwich?
The answer is very simple really, but many webmasters do not use the strategy I am about to outline, when they place articles on their sites ? the inter-linking strategy. What is it? It is simply the practice of linking one article on your web site to another related article and clearly signaling the link to your reader. People who write articles in different steps or parts use it already e.g. at the end of "Tips on How to Save Money ? Part 1" they will have a link to "Tips on How to Save Money ? Part 2". But there is no reason why we should not all be taking advantage of this simple but very effective strategy.
For example, you may have written a general article about dental floss (ok so you have a really tough job on your hands of keeping your reader onboard!). In order to ensure that your reader does not leave your site after reading the article, you could include at the end of it a once sentence paragraph that says "If you have ever wondered how they get the mint flavour into dental floss, click here for an article which explains all". This is a much more powerful strategy than just having a long list of "other related articles" at the bottom of the page, which the reader may not even be able to see because they have not scrolled down far enough. Another benefit of this strategy is that with some clever and imaginative wording in that last one sentence paragraph, you can steer your reader towards a particular page, again possibly with information about a product that you wish to sell. As with all strategies, there is lots of room for experimentation to see what works best. As well as playing with words to come up with a sentence that will ignite your reader's interest, you can try different formats for the text itself. For example, if the last paragraph looks just like the rest of the article, it will almost certainly be read and taken in by the reader.
Implementing this inter-linking strategy may take a little more time and thought, if you have previously only carpet-bombed your site with as many articles as possible. However, it is definitely another valuable tool for the webmaster's toolbox, or weapon for his armory, depending on how fanatical you are about keeping visitors on your site as long as possible!
Emmanuel Mendonca is the webmaster and publisher of Debt Genius at http://www.debtgenius.com - a free source of information and advice on debt consolidation, getting out of debt and saving money.
Wood Dale Chicago prom limo .. Lockport Chicago limo O’HareLink development can be an absolute nightmare. It takes up... Read More
Have you spent a lot of money on advertising with... Read More
Sometimes you need a kick start to get of the... Read More
Web sites are on my mind, since I just updated... Read More
Many top gurus promoted mini-sites as the cheapest and easiest... Read More
If you're feeling a bit of confusion and frustration about... Read More
Proper Use Of Meta tags For A High Google RankingGoogle... Read More
Whether you are an affiliate marketer, a website designer or... Read More
Everything being equal, more traffic to your website translates into... Read More
Every website needs a link exchange program. Every week, set... Read More
Every website owner faces the same challenge: How to get... Read More
Winning the traffic exchange game can be done. I was... Read More
There are 1001 ways to drive traffic to your websites.I... Read More
Why would you pay for advertising if you could just... Read More
When I started getquotes-it.com in 2003, I knew... Read More
There are many ways to promote your website for free... Read More
Web sites are a major part of the tourism marketing... Read More
What are web site keywords and how do I go... Read More
The ProblemNo matter how good your product or service is,... Read More
I don't know about you, but when I built my... Read More
You can create more traffic for you and your business... Read More
What is cross promotion?Cross promoting is when two or more... Read More
As the saying goes in the business world "The Customer... Read More
After all the debate over website design, shopping carts and... Read More
Ideally you don't want to be in the position of... Read More
Antigo wedding limo ..You have a website, beautiful in design and unique in... Read More
One of the most important steps you can take in... Read More
Link popularity is becoming the latest "in-thing" to get your... Read More
How to get FREE traffic and vistors to your website... Read More
Are you attempting to become a Google junior by adding... Read More
Just imagine ... your website having high PageRank and a... Read More
Much has already been said about having a content rich... Read More
The purpose of analyzing your web site statistics is to... Read More
First off all let's define what is a link exchange?... Read More
If you want to get something from others, the fastest... Read More
It's been several months now since I've been promoting my... Read More
Targeted traffic: the demographicAssuming your business is motorcycles, my first... Read More
One of the most common needs of online business owners... Read More
Here's the "How-To-Do-It Guide" for driving search engine traffic right... Read More
Trying to get traffic to your new website or to... Read More
One Way Links from High Page Rank Pages are Your... Read More
This article will be continually updated with your feedback and... Read More
Most webmasters keep their prized web traffic generating systems to... Read More
It appears that most webmasters have come from the world... Read More
Link popularity has been written about ad nauseum, but most... Read More
There are 1001 ways to drive traffic to your websites.I... Read More
It is worth looking at some values and strengths of... Read More
Getting links to your website all over the Internet is... Read More
In this Article we look at the second competitive advantage... Read More
The longer your website visitors stay, the more they will... Read More
Traffic Building |