Home
>
Traffic Building
>
Key Words to Build Traffic

Key Words to Build Traffic

Much has already been said about having a content rich website using your key words for search engines to find you then direct traffic to your site.

If you have your own web site, you will learn the importance of good key words to generate traffic to your website. Some are marketing their business without their own website so you may think knowledge of key words doesn't apply to you.

Good key word text is relevant to every internet marketer!

You want your site to be found by search engines to generate traffic, repeat visits and sales.

Search engines are always crawling web pages for information that will be indexed (sorted) into their database for web surfers to find through searches.

When it comes to marketing an online business, knowing the "how" or "why" of search engine workings doesn't add to your work at home plan. The what, where and which - of search engines will be enough to get you started building traffic and hopefully SALES to your web site.

Where do search engines go? Search engines all over the internet are continuously crawling over web pages.

Stop and think about this for a moment. Articles with your resource box

Text link exchanges

Blogs & Blog comments

Forum and message boards

Text advertising

Online Newsletters

Every time you have an article put up on another website, every link exchange, every blog entry, blog comment or forum message will have words associated with your link.

Search engines find your web site through the pages of your web site itself and through back links to your site. Back links are where you have placed your link out on other sites that direct back to your site. In a link exchange, you have your link and text placed on someone else's site (usually a links page) that links back to your front page.

Beyond simple link exchanges, your website link will appear on other sites through articles you have written, reviews you have published, your blog or your comments on other blogs, message boards and forums plus advertisements on other sites and in online newsletters.

It's time to start planning how you want your site description indexed when it appears on another website in the form of a back link.

Search engines crawl those websites, blogs and message boards so your careful attention to the key word content will boost your page rank and placement in the search engines. What search engines look for:

Text and Meta Tags.

If you are designing or maintaining your website then learn about meta tags. If you are marketing online beyond your website then it is key words that you need to understand and use to your benefit. The standard for publishing articles written by others in an ezine or on a website always include at the very least a resource box. This box at the bottom of your articles will introduce you and your business to the readers. This is the area where you will again use your key words.

As you design your online business and create an internet marketing plan, creating a set of your own key words to use in your signature, link exchanges and resource box is crucial.

Which Key Words will work for your online business?

Initially it would seem that a general statement of your site would be enough when exchanging links. You'll realize that search engines will read that page and put the words next to your signature into the engines index the way you wrote them.

Two tools for choosing keywords for your online marketing:

Good Keywords is a free downloaded Windows software tool that helps you find the ideal set of keywords for designing your text ads and targeting your web pages for search engines.

With Good Keywords, I use the Overture feature then study it further with Overture's Key Word Inventory Tool.

On paper, think through the key words that your potential customers, recruits or website visitors would use in a search box to find your product or business.

Let's pretend that you offer organic coffees and teas.

Selling organic coffees and teas would have a basic set of key words (healthy, health, organic, drinks, coffees, natural, teas, fitness) and phrases (healthy drinks, organic coffee, organic teas, natural fitness) that you would working into your resource box, your message board signatures, link exchanges and blog comments.

"Drink to your health ~ Healthy organic coffees and teas for your natural health!" next to your link would be a Good Key Word rich text you could use with your signature on message boards, link exchanges, blog entries and text ads on other sites.

By building the number of times that your text ad and link occur on other websites based on what internet surfers are looking for online, you are creating relevance for your product and your web site.

With paid advertising on another site, it is a better marketing strategy to use a text ad versus a button because it gives the search engines a reason to revisit your site and confirming that your site does indeed offer what the text describes!

Because a button or banner may have a better click through rate than plain text, when getting paid advertising always ask if text (rich in key words) can be added under your button or banner with paid advertising. Combining text and great graphics will give you the best of both worlds.

Limit your text ads to 1-2 versions and simply keep using them when you've chosen your key word text ad. Beyond search engines, using the same text in email signatures and message boards will give you and your business stronger branding.

Branding with people and search engines is what it's all about with internet marketing!

Tammy Ames is the owner of Wahm Work at Home Connections and publisher of Work at Home Connections Ezine, a weekly online newsletter offering work at home resources and tools for online advertising and marketing. http://www.wahmconnections.com

move in cleaning service Lake Forest ..

In The News:

The Jetsons Act aims to position Pennsylvania as a leader in advanced air mobility by establishing regulations for hybrid ground-air vehicles.

Fake Geek Squad invoice emails are targeting users with convincing charges and urgent phone numbers to steal personal information and money.

Fox News Digital's artificial intelligence newsletter digs into a robot in Russia that faceplanted, George Clooney's alarm and OpenAI's rivalry with the New York Times.

Major data breach at Conduent exposes personal information of 10+ million people. Government contractor hit by cyberattack affecting Medicaid, child support systems.

Texas startup Janta Power raises $5.5M for innovative vertical solar towers that generate 50% more energy than traditional panels while using just one-third the land.

NASA's twin ESCAPADE spacecraft launched aboard Blue Origin's New Glenn rocket Thursday afternoon from Cape Canaveral, beginning their journey to Mars with arrival expected in 2027.

Learn how to set email reminders on iPhone and Android so you never forget to reply again. Simple built-in features help you stay organized and on top of messages.

Discover how Apple's passkeys revolutionize Mac security by replacing vulnerable passwords with biometric authentication and encryption for ultimate protection.

New survey reveals 78% of parents fear AI scams targeting their kids, yet nearly half haven't discussed these threats. Learn why this dangerous gap exists.

Chrome now autofills passport and driver's license info automatically. Google's latest browser update adds official document support with encryption and user control.

Scammers impersonate Department of Veterans Affairs employees claiming veterans owe money, but real VA communications only direct to VA.gov or official channels.

The AltoVolo Sigma hybrid-electric aircraft flies 500 miles at 220 mph while operating 80% quieter than helicopters, featuring safety systems and compact design.

Google search scam alert: fake customer service numbers can give scammers remote control of your phone. Learn how to spot these traps and protect yourself.

Electric vehicles overtake gas cars in total CO2 savings after just two years of driving, with emissions benefits growing over time as power grids get cleaner.

Louvre Museum reportedly used "Louvre" as password for surveillance system during $100M jewel heist. Learn how weak passwords put even famous institutions at risk.

Bipartisan AI jobs bill from Sens. Hawley and Warner would require companies to report AI-related layoffs and hiring to Department of Labor quarterly.

Joe A. from Shelton, Connecticut, lost $228,000 to a ZAP Solutions cryptocurrency investment scam after his divorce, highlighting rising online fraud.

AI-powered autonomous trucks from Waabi and Volvo target U.S. freight driver shortage with Level 4 self-driving technology and NVIDIA computing platform integration.

Survive flight disruptions with expert travel tips: Book early morning flights, download airline apps and know your refund rights during service cuts.

Apple's iOS 26.1 update delivers major security fixes, performance boosts and enhanced privacy controls for your iPhone. Discover why updating now protects your data.

Russian hackers use fake CAPTCHA tests to spread dangerous malware targeting governments and journalists. Learn how to protect yourself from these deceptive attacks.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Miami-Dade debuts America's first autonomous police SUV with AI cameras, drone deployment and real-time crime detection in groundbreaking law enforcement pilot.

Bank impostor scams cost Americans $2.9 billion as criminals use AI voices and caller ID spoofing to steal life savings. Learn nine essential fraud protection tips.

Foreign-owned apps secretly harvest personal data from seniors, making them prime targets for scams. Learn how to protect your privacy and stop data brokers today.

Key Words to Build Traffic

Traffic Building