Link Building That Makes Sense: Who To Link To

When you are building links to increase your link popularity, who do you link to? The question of where to link to increase ranking can be confusing. Logical thinking is needed to achieve link popularity in a natural way.

Google PageRank

First and foremost, PageRank is part of the algorithm of Google's ranking in the search engine results. Other search engines use link popularity in their algorithm to evaluate your website as well. But PageRank is only one of the 100 plus criteria Google uses to evaluate your web pages. Use the idea of PageRank as a "tool" to help make decisions, there's no need to live and die by the results. Link popularity itself is merely one way to improve your ranking.

Should You Link To Them?

Think about it. You see a quality website, you see good content. The site is a "Mom and Pop" website with little ranking. So what if the Google Toolbar says PageRank 2/10? That 2/10 may one day be 8/10. More importantly, you are linking to it because it is good to link to for your visitors - end of story.

Reciprocal Linking Fears

There is a general fear of reciprocal linking to websites who inadvertently link to a "bad neighborhood" with penalties or PageRank zero, passing on problems to you. Use your common sense. Is this a website you would want to visit or your visitors would want to visit? If the answer is no or you can't tell what the subject of the site is, make a note of it and keep looking. A website full of links with little content doesn't "make sense" because what benefit is it to you or your visitors? Of course you are going to link to your partners in business or maybe the small website that is doing a bang up job of selling widgets and providing widget information.

Linking Just To Link

If you are going to link, what purpose does it serve? The idea of acquiring link popularity by linking back and forth to other sites to boost your popularity artificially is a popular method. But is it of value to your website? Ask yourself:

* Would you link to this site if link popularity in the search engines didn't matter?

* Would your visitor care about this link or find it helpful?

* Does the website have good content?

* Is this an opportunity for you to publicize your website by being listed there?

* Will this link cause you to spend a great deal of time worrying about it?

* Is the link "just a link" or do you want a link from any site whose visitors care about what you have to say

Places To Seek Out Links That Make Sense

It makes sense to list your website in the search engines and directories. In fact, one-way linking, such as listing your site in directories, is a good way to improve your link popularity naturally. Well, you say to yourself, of course I've done that. Besides the major directories, what else is out there? You'd be surprised at the amount of good secondary and specialty directories that drive traffic. Some even specialize in a topic - maybe your topic. If you have a product to sell, look at who your competitor is linking to. Search for directories and business sites on your topic. Look for websites that talk about the widgets you sell and see if they accept submissions to their directory listings in the category for widgets. Do they accept original articles, product reviews, press releases or white papers about widgets? If so, submit your topical articles and watch your link popularity rise naturally. Always include your author bio, website link, reprint and copyright information for your company. With your good content on other websites as well as archived on your own website, there you have it, links pointing back to your website.

Think Like A Search Visitor

You've heard about good navigation, website usability and other ways to keep your site visitors interested in your site. Who are the search engines catering to? Webmasters? Search Engine Marketers? Google is a prime example - they want to create the best experience for their search engine users. It all ties in together - good content, good navigation, good usability, validated code, and relevant search engine results - because it makes sense. If Google as the leader in search engines is concerned about the visitor, don't you think the other search engines follow suit?

Hard Work Instead Of Worrying

Focus your time on good content which uses your important keyword phrases. Optimize your web pages using those keywords. Develop your website so once your visitors arrive, they will want to stay. The world wide web uses linking to connect us all. By using hard work to create a quality website and common sense when linking you can stop worrying and start succeeding.

Daria Goetsch is the founder and Search Engine Marketing Consultant for Search Innovation Marketing, a search engine optimization company serving small businesses. She has specialized in Search Engine Promotion since 1998, including three years as the Search Engine Specialist for O'Reilly Media, Inc., a technical book publishing company.

Copyright ? 2002-2005 Search Innovation Marketing.

search engine optimization All Rights Reserved.

Permission to reprint this article is granted if the article is reproduced in its entirety, without modification, including the bio information. Please include a hyperlink to search engine optimization when using this article in newsletters or online.

Wood Dale Chicago prom limo .. Lockport Chicago limo O’Hare
In The News:

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents
Internet browsers are useful, but they can be dangerous. Clicking on malicious links can direct you to dangerous websites that steal information or infect your device.
Apple's latest iOS update introduces advanced artificial intelligence capabilities, which may be capturing and analyzing sensitive information.
Breach site confirmed 56,904,909 Hot Topic users' data leaked online. Tech expert Kurt “CyberGuy" Knutsson says the company's silence makes matters even worse.
Tech expert Kurt “CyberGuy" Knutsson discusses how an innovative Easy-Way kit turns standard strollers electric, simplifying navigation for parents.
Tech expert Kurt “CyberGuy" Knutsson talks about T-Mobile being hacked in broad cyberattack on global phone and internet companies.
Tech expert Kurt “CyberGuy" Knutsson shows you how to add, customize and manage widgets for quick access to apps and info from your iPhone home screen.
Wrong Google searches can not only compromise your device and personal data. They can also bring law enforcement to your doorstep. Hackers are targeting Google searches.
China's Shanghai Kepler Robotics has developed a new humanoid robot that can carry up to 35 pounds per hand for commercial applications across various industries
Checking your hearing has gotten easier with the new hearing test feature in AirPods Pro 2. You can take reliable hearing tests using your iPhone or iPad.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Kurt "CyberGuy" Knutsson explains how a VPN — virtual private network — works and how running it can slow down the operation of your device.
The WalkON Suit F1, an exoskeleton developed to help people with disabilities, can actually walk over to a person in a wheelchair, solving a major problem.
ClickFix, a new scam targeting computer users, is on the rise in the U.S. The scam prompts its targets to click on a link to fix a problem.
Skydweller is the world's largest unmanned solar-powered aircraft that can stay airborne for weeks, and even months, without refueling.
The U.S. government said it is investigating after People's Republic of China hackers targeted commercial telecommunications service providers in the U.S.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Scammers are using increasingly sophisticated ways to lure unsuspecting victims, and some are impersonating an email help desk or support team.
You can unsend or edit your iMessages with the latest iOS updates. Kurt the CyberGuy explains how you can save yourself some potential embarrassment.
Kurt “CyberGuy" Knutsson says there’s been a rise in cybercriminal services using hacked police and government emails to send subpoenas and data requests to U.S. companies.
Kurt “CyberGuy" Knutsson discusses how Axiom Space and luxury designer Prada are collaborating on NASA's Artemis III spacesuit design.
Voice assistants may cause confusion across devices. Tech expert Kurt “CyberGuy" Knutsson offers some solutions to fix it.
Shameless scammers trick veterans into giving personal info or cash. Tech expert Kurt “CyberGuy" Knutsson explores five common scams.
Tech expert Kurt “CyberGuy" Knutsson helps you honor our heroes with these powerful podcasts, audiobooks and documentaries this Veterans Day.

Secret to Increase Traffic from Banner Exchanges

IntroductionBanner exchanges allow you - as a website owner -... Read More

Keyword Articles: Use Magical Keywords in Your Articles and Get Lots of Traffic

You get a flash of inspiration and an interesting topic... Read More

How to Increase Web Site Visitors For Relevant Terms Using Your Less Relevant Listings

Completely by accident and through no effort of my own,... Read More

Generating Website Traffic with Sub-domains

Sub-domains are websites that are located within a directory of... Read More

5 Ways to Get More Traffic to Your Site

One thing you can never have too much of online... Read More

How to Get More Traffic Than You Can Use

Traffic-generation is a hot topic for marketers. In particular, "free... Read More

My Top 12 Web Site Marketing Strategies - Part 1

If you don't create a successful strategy for marketing your... Read More

Top Tips for Requesting a Reciprocal Link

While most webmasters agree that reciprocal linking is a very... Read More

7 Great Tips on Driving Targeted Traffic to Your Website

We all need traffic. It's the life-blood of an online... Read More

Be Number One

The trick to making it REALLY big on the internet... Read More

A Disturbing Trend in Reciprocal Linking

In the world of Internet Marketing, and Web site promotion,... Read More

How to Increase Link Popularity

Link Popularity refers to the number of links coming from... Read More

How To Generate Loads Of Free Traffic To Your Website

One of the most popular ways to generate free traffic... Read More

The Truth About Traffic Exchange Programs and Guaranteed Traffic

It's about time someone let the cat out of the... Read More

A Beginners Guide to Exchanging Links

Reciprocal linking is an effective, free way to get more... Read More

3 Ways To Get More Website Traffic That Buys

Who else wants traffic that buys? I for sure do,... Read More

5 Power Tips To Double Your Online Sales

"How Can I Double My Sales?" - that must be... Read More

How To Increase Your Website Traffic With Zero Cost

How to increase your website traffic with zero cost'. It's... Read More

Seven Superb Linking Strategies To Boost Traffic Stats

For all the seeming "intelligence" displayed by its system, Google... Read More

Ultimately Increase Your Traffic & Profits

By doing one thing solve other people's problems.That's it this... Read More

Good Traffic is Targeted Traffic

Targeted traffic: the demographicAssuming your business is motorcycles, my first... Read More

Steal Traffic From Your Competitors

This interesting idea is likely to drive your competitors nuts.It... Read More

Traffic Secrets - Secrets of the Guaranteed Traffic Companies Exposed

Our Story A few years ago, we were struggling... Read More

How to Cheat Traffic Exchanges

There are many ways to cheat traffic exchanges and generate... Read More

Search Engine Submissions That Boost Link Popularity!

"Submit to 10,000 Search Engines" or "Submit to over 200,000... Read More

Antigo wedding limo ..