Home
>
Traffic Building
>
Linking Strategies That Bring Results

Linking Strategies That Bring Results

Website link popularity is used to indicate how many other web pages link to your web page. It is calculated by counting the number of web pages that contain your link, also known as inbound links.

Proper website linking strategies can help you gain inbound links which in turn can greatly improve your search engine ranking. For this reason, it's wise to maintain link popularity strategies as part of your overall search engine optimization efforts.

There are several linking techniques and strategies used to obtain inbound links. Here are a few popular strategies that just may bring you the results you need:

1. Reciprocal linking

This strategy involves exchanging links with other sites. You put their link on your site, they put your link on theirs. Probably the most common linking strategy, but there are a few do's and don'ts to keep in mind:

- Link only to sites that have a page rank. It's my preference to link to sites that have a page rank of 4 or better, however lower ranking is certainly acceptable.

I don't, however, recommend linking to sites that have no page rank at all. Sites that are penalized by the search engines for spamming or other various reasons will not achieve page rank, therefore; if you link to them you are liable to be penalized as well. This is not to say that all PR0 sites are being penalized, this is not the case at all, but since you have no way of knowing for sure, it's safer, in my opinion, to wait until the site gains some sort of page rank before you link to it.

- Look for sites with high page rank but few links. The higher the page rank and the fewer the links, the better. Stay away from link farms, these are typically sites with low or no page rank and many, many links.

- Link only to like sites. Link to sites that are related to your site's topic. If your website is about pet care, link only to sites that are about pet care.

- Include your best keywords in the title and description that you give to your reciprocal link exchange sites. This creates association between your keywords and your site.

- Place your very best link exchange sites on your home page. Don't overload your homepage with links, however it's acceptable to include a few high page rank links.

- Try to make sure the links coming into as well as going out from your page are related to the content on your page. Also try to keep the text of the link itself related to your page's topic.

2. Write articles and submit them to sites that accept articles.

Submit your articles with your resource box containing your name and website address. Article sites often have high page rank. Also, if someone decides to use your article on their site or in their newsletter you've just received a new inbound link.

3. Write product testimonials for products you found worthwhile and make sure the testimonial contains your website address.

You will not only gain an inbound link, you can draw traffic from those that read your testimonial.

4. Include your own website's navigation as a linking strategy.

Every page of your site should include links to the rest of your site. It's a good idea to include a site map as well. Keep all your site navigation links consistent on each page.

5. Create useful and unique content on your website that will compel others to link to you.

This will not only help improve your link popularity but it will also satisfy the search engines and very possibly increase your keyword search ranking.

6. Join Forums.

Ask questions and contribute your knowledge.This will allow you to place your site URL in your signature line, which in turn creates an inbound link for you.

Elizabeth McGee has spent 20 years in the service and support industry. She has moved her expertise to the world wide web helping businesses find trusted tools, enhance customer service, build confidence and increase sales. You can visit Elizabeth's sites at: http://www.homenotion.com and http://www.homenotion.com

kitchen deep cleaning Deerfield ..

In The News:

Airport workers report surge in fake lost luggage claims as scammers retrieve discarded baggage tags containing passenger names and travel information.

Unlike robotaxi competitors, Tensor focuses on consumer-owned self-driving cars that adapt to highways and urban roads with full redundancy systems for safety.

Medicare scams cost $54 billion in 2024 as fraudsters target beneficiaries with fake calls demanding payments and personal information to steal benefits.

Scammers create fake Evite invitations that mimic legitimate event emails, requiring users to verify senders and use antivirus software for protection.

The new Apple Watch hypertension feature passively monitors blood pressure patterns over 30 days using sensors to detect chronic high blood pressure signs.

Chrome extension spyware disguised as a free VPN service highlights security risks after it captured private browsing data from trusted sites.

New research shows how fatty acids in cooking oil can safely dissolve and recover silver from circuit boards without harmful chemicals or environmental damage.

The Fox News AI newsletter gives you information on the latest AI technology advancements, and about the challenges and opportunities AI presents now and for the future.

Anthropic investigates alarming AI abuse case where hacker automated entire cybercrime campaign using Claude, stealing sensitive data from defense and healthcare firms.

TikTok, Meta and YouTube restrict Charlie Kirk shooting videos with age gates and warnings while X faces criticism for allowing continued circulation.

Cybercriminals use fake troubleshooting websites to trick Mac users into running terminal commands that install Shamos malware through ClickFix tactics.

San Francisco startup Fable launches Showrunner, an AI platform dubbed the 'Netflix of AI' that generates animated episodes from text descriptions with Amazon support.

Apple raised iPhone prices for some models despite receiving tariff relief from President Donald Trump, with the new lineup starting at $799 for the base model.

A two-story 3D concrete printed home in Western Australia demonstrates faster construction methods that could reshape American housing amid rising costs.

Credit scores remain important during retirement for insurance rates and housing applications, while seniors become prime targets for identity theft and financial scams.

Scammers now send unexpected packages with QR codes that redirect victims to fraudulent websites or download malicious software to steal sensitive information.

Meeting AI tools record private conversations alongside work discussions, creating privacy risks that can be managed with proper settings and awareness.

Hotel privacy concerns are valid but rare, with methods to detect hidden tech using smartphone flashlights, mirror tests and scanning apps.

Improve your Wi-Fi speed and reliability with 10 simple router optimization tips that don't require special apps or expensive subscriptions.

A Columbia University breach exposed names, Social Security numbers and academic records of nearly 869,000 people, with notifications beginning in August.

Rental car drivers use AI-powered apps like Proofr to protect themselves from unfair damage fees as major companies deploy automated inspection tools.

Fox News' AI newsletter brings you the latest on technology advancements around artificial intelligence.

OnTrac data breach between April 13-15, 2025, exposed personal information of over 40,000 people including Social Security numbers and medical records.

A woman named Wika announces her engagement to an AI chatbot sparking worldwide debate about virtual relationships and technology.

The notorious people search site National Public Data relaunches despite a previous breach affecting 3 billion individuals, raising fresh privacy concerns.

Linking Strategies That Bring Results

Traffic Building