Home
>
Traffic Building
>
Linking Strategies That Bring Results

Linking Strategies That Bring Results

Website link popularity is used to indicate how many other web pages link to your web page. It is calculated by counting the number of web pages that contain your link, also known as inbound links.

Proper website linking strategies can help you gain inbound links which in turn can greatly improve your search engine ranking. For this reason, it's wise to maintain link popularity strategies as part of your overall search engine optimization efforts.

There are several linking techniques and strategies used to obtain inbound links. Here are a few popular strategies that just may bring you the results you need:

1. Reciprocal linking

This strategy involves exchanging links with other sites. You put their link on your site, they put your link on theirs. Probably the most common linking strategy, but there are a few do's and don'ts to keep in mind:

- Link only to sites that have a page rank. It's my preference to link to sites that have a page rank of 4 or better, however lower ranking is certainly acceptable.

I don't, however, recommend linking to sites that have no page rank at all. Sites that are penalized by the search engines for spamming or other various reasons will not achieve page rank, therefore; if you link to them you are liable to be penalized as well. This is not to say that all PR0 sites are being penalized, this is not the case at all, but since you have no way of knowing for sure, it's safer, in my opinion, to wait until the site gains some sort of page rank before you link to it.

- Look for sites with high page rank but few links. The higher the page rank and the fewer the links, the better. Stay away from link farms, these are typically sites with low or no page rank and many, many links.

- Link only to like sites. Link to sites that are related to your site's topic. If your website is about pet care, link only to sites that are about pet care.

- Include your best keywords in the title and description that you give to your reciprocal link exchange sites. This creates association between your keywords and your site.

- Place your very best link exchange sites on your home page. Don't overload your homepage with links, however it's acceptable to include a few high page rank links.

- Try to make sure the links coming into as well as going out from your page are related to the content on your page. Also try to keep the text of the link itself related to your page's topic.

2. Write articles and submit them to sites that accept articles.

Submit your articles with your resource box containing your name and website address. Article sites often have high page rank. Also, if someone decides to use your article on their site or in their newsletter you've just received a new inbound link.

3. Write product testimonials for products you found worthwhile and make sure the testimonial contains your website address.

You will not only gain an inbound link, you can draw traffic from those that read your testimonial.

4. Include your own website's navigation as a linking strategy.

Every page of your site should include links to the rest of your site. It's a good idea to include a site map as well. Keep all your site navigation links consistent on each page.

5. Create useful and unique content on your website that will compel others to link to you.

This will not only help improve your link popularity but it will also satisfy the search engines and very possibly increase your keyword search ranking.

6. Join Forums.

Ask questions and contribute your knowledge.This will allow you to place your site URL in your signature line, which in turn creates an inbound link for you.

Elizabeth McGee has spent 20 years in the service and support industry. She has moved her expertise to the world wide web helping businesses find trusted tools, enhance customer service, build confidence and increase sales. You can visit Elizabeth's sites at: http://www.homenotion.com and http://www.homenotion.com

same day cleaning service Des Plaines ..

In The News:

Amazon Ring's new facial recognition feature sparks privacy controversy as Electronic Frontier Foundation critics argue the AI upgrade expands surveillance risks.

New Android banking trojan Sturnus steals credentials, reads encrypted messages and controls devices.

Denmark's 3D-printed student village proves automation builds 36 apartments faster than traditional methods. Skovsporet project shows housing future.

Discover Android's new Sound Notifications feature that alerts you to smoke alarms, doorbells, and baby cries even when wearing headphones.

New SantaStealer malware reportedly threatens holiday shoppers with password theft. This Christmas-themed info-stealer targets browsers and crypto wallets.

The Christmas season brings a surge in Netflix phishing scams targeting shoppers with fake emails. Stacey P received convincing scam but verified account first.

San Francisco Giants invite Jamie Grohsong to throw ceremonial first pitch at Oracle Park after he learned to play baseball with a bionic hand following an injury.

FBI warns cybercriminals are stealing family photos from social media to create fake proof of life images in virtual kidnapping scams targeting victims.

Instagram's new 'Your Algorithm' tool lets you control your Reels feed in real time. The app now gives you power to customize what videos you see.

Major Marquis fintech breach exposes 400,000-plus Americans' data through unpatched SonicWall vulnerability, with Texas hardest hit at 354,000 affected.

Free up iPhone storage fast by clearing large photos and videos from Messages app. Simple steps for iOS users to delete attachments without losing chats.

Scammers are flooding inboxes with fake tracking alerts that mimic real carriers, exploiting the holiday rush to steal logins and personal data.

The Fox News AI Newsletter brings you the latest news on AI technology advancements and the challenges and opportunities AI presents now and for the future.

Texas family reunites with missing 11-year-old cat Grayson after 103 days using Petco Love Lost's AI photo matching technology and community help.

Tired of AI customer service loops? These insider tricks help you escape "frustration AI" and get real human help when you need it most for urgent issues.

Unlock richer audio from your streaming apps with simple tweaks to volume normalization, equalizer settings, and quality preferences for cleaner sound.

Scammers are sending fake Facebook settlement payout emails that mimic legitimate notices from the privacy settlement administrator to deceive users.

Holiday shopping scams surge as fake refund emails target distracted consumers during Black Friday and holiday seasons, costing Americans billions annually.

The AI-powered IRMO M1 exoskeleton features four modes, including turbo, eco, training and rest for hiking, running, cycling and sports with eight-hour battery life.

OpenAI announced upgrades for its ChatGPT Images platform on Tuesday, saying the program can now make more precise edits and produce images more quickly.

Chrome for Android now turns web articles into AI-powered podcast conversations. Get hands-free browsing with Google Gemini's natural audio summaries.

LastPass faces $1.6 million fine from U.K. regulators after 2022 data breach exposed 1.6 million users. Password manager failed proper security controls.

Petco disclosed a data breach exposing customer Social Security numbers, financial account details, and driver's license information due to a software error.

Baseball teams can now analyze complete swing mechanics in normal training environments using Theia's markerless AI system that processes standard high-speed footage.

Smart home hacking fears overblown? Expert reveals real cybersecurity risks and simple protection tips to keep your connected devices safe from hackers.

Linking Strategies That Bring Results

Traffic Building