Home
>
Traffic Building
>
Links Exchange ? a Hazardous Business?

Links Exchange ? a Hazardous Business?

So we gather in all the relevant information we can possibly find, and include it in all the right places, taking great care in linking our pages properly, optimise each page in turn with a list of 'keywords' - and making sure that the most relevant keywords are reflected in each pages 'title tags'..

After having done everything we can possibly think of 'at home', - we become aware of the importance of having 'inbound links' from other websites, especially from ones of a similar nature to our own little masterpiece, - how a multitude of other sites referring to our site can ultimately make our site look more important to a search engines 'spider', and therefore gain in stature within the index of the search engine and move closer to the top of the list of results presented.

At this point we'll probably come to the conclusion, that the least time consuming way to achieve these 'inbound links' is by joining one of the many links exchange programs available on the internet, - such as LinkMarket or InfoWizards ? to find other like-minded souls, who are also looking for fresh links into their websites.

These are free to join ? although they promote paid options as well ? and on the whole work well by letting you (and other webmasters) peruse a list of sites that actively engage in one-for-one exchanges of links with their sites. ? You look at the classified listings in their directory, decide which sites you would like to 'partner with', tick a box to apply for an exchange, - which will automatically then be 'proposed' to the other sites owner for them to decide whether to 'partner' with you or not, and if they accept your proposal you'll be notified and asked to put up a link from your site to theirs.

At this point one could easily get carried away thinking: - YES! Recognition at last. And - sadly - it appears that many webmasters ? especially of commercial sites ? factor this into their thinking. Knowing that ? as the proposer ? you must link to them first, they'll either take a very long time to put up a link for your site - (months) ? or simply not bother at all, hoping that you'll forget about it as you're busily chasing after more sites to exchange with.

Well ? you've now been warned ? DO NOT forget about it. Having put your link up to their sites, - give them SOME time ? say a couple of weeks ? to respond.

But - remember: all the time you're waiting, your links to them are likely to be producing benefits for their sites, - and if enough suckers do this, they will - in total ? have many hundreds of inbound links, for which they are not providing any return benefits at all, - thereby gaining much in Page Rank for no loss of their own!

Keep your wits about you. Before proposing or accepting a trade of links visit their site and check if there is a link from their Main Page to wherever they have their out going links. Then visit the links pages ? be sure to keep an eye on the address bar in your browser ? many, many sites are now engaged in the practice of having their links on a different site to the one you're linking to, which again - usually - is an attempt to gain an unfair advantage on you.

One exception would be, where they are engaging in a proper 3 way exchange simply in order for the search-engines not to detect the fact that links are being reciprocated, - which is a good idea as long as both sites on offer are 'proper' sites, - but they should be honest and tell you about this up front! All too often you'll find sites that are nothing but a device for providing 'cheap' return links to the likes of you and me.

Also on the increase are sites that will put up your link pretty smartly, often from a well rated page, but then after a week or two, - having allowed you to verify that your link is where you were told it would be ? guess what? It disappears again. What a surprise!

A possible tell-tale sign for you to beware of, would be sites showing a high Google PR, whilst having a very few outbound links on their links pages. I have seen quite a few sites with PR[6] or more and less than 50 outbound links in their directory!

One must ask hard questions like: Are they really that good, that thousands of sites would be linking to them without a return link?? - or: Is the content that good and original, that it would warrant that high a rating simply for quality reasons, - considering that most sites struggle to achieve PR[3] or PR [4]??

All this having been said, don't be put off, - just keep your wits about you and ask yourself pertinent questions, and ? most importantly: check, check and check again . . The 'smarter' Google gets, - the harder some people will be trying to con you.

- just an afterthought:

Although we are told that the Google search engine increasingly tend to 'discount' ? (for Page Rank purposes) - links that are reciprocated in this way, they should nevertheless be worthwhile for another reason: - they guide the search engine's spider back into your site for another quick scan each time that page is visited, thereby helping any new content added or any changes to your site to be discovered and indexed that much quicker than if left to it's own devices.

Per Dindorp created and maintains a number of popular tourism orientated sites in and about Somerset, - UK including

http://www.bath4u.com/

elite cleaning services Mundelein ..

In The News:

Major Marquis fintech breach exposes 400,000-plus Americans' data through unpatched SonicWall vulnerability, with Texas hardest hit at 354,000 affected.

Free up iPhone storage fast by clearing large photos and videos from Messages app. Simple steps for iOS users to delete attachments without losing chats.

Scammers are flooding inboxes with fake tracking alerts that mimic real carriers, exploiting the holiday rush to steal logins and personal data.

The Fox News AI Newsletter brings you the latest news on AI technology advancements and the challenges and opportunities AI presents now and for the future.

Texas family reunites with missing 11-year-old cat Grayson after 103 days using Petco Love Lost's AI photo matching technology and community help.

Tired of AI customer service loops? These insider tricks help you escape "frustration AI" and get real human help when you need it most for urgent issues.

Unlock richer audio from your streaming apps with simple tweaks to volume normalization, equalizer settings, and quality preferences for cleaner sound.

Scammers are sending fake Facebook settlement payout emails that mimic legitimate notices from the privacy settlement administrator to deceive users.

Holiday shopping scams surge as fake refund emails target distracted consumers during Black Friday and holiday seasons, costing Americans billions annually.

The AI-powered IRMO M1 exoskeleton features four modes, including turbo, eco, training and rest for hiking, running, cycling and sports with eight-hour battery life.

OpenAI announced upgrades for its ChatGPT Images platform on Tuesday, saying the program can now make more precise edits and produce images more quickly.

Chrome for Android now turns web articles into AI-powered podcast conversations. Get hands-free browsing with Google Gemini's natural audio summaries.

LastPass faces $1.6 million fine from U.K. regulators after 2022 data breach exposed 1.6 million users. Password manager failed proper security controls.

Petco disclosed a data breach exposing customer Social Security numbers, financial account details, and driver's license information due to a software error.

Baseball teams can now analyze complete swing mechanics in normal training environments using Theia's markerless AI system that processes standard high-speed footage.

Smart home hacking fears overblown? Expert reveals real cybersecurity risks and simple protection tips to keep your connected devices safe from hackers.

MIT develops needle-free glucose monitor using light technology. Revolutionary device could replace painful finger pricks for diabetes management.

The ClickFix campaign disguises malware as legitimate Windows updates, using steganography to hide shellcode in PNG files and bypass security detection systems.

Researchers from Osaka Metropolitan University designed a 21-foot dome that combines aquaculture and hydroponics to create a self-sustaining urban food system.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

ChatGPT data breach exposes personal info of users through partner Mixpanel. OpenAI confirms names, emails compromised in security incident.

Android rolls out Emergency Live Video for 911 calls, letting dispatchers see real-time scenes during emergencies. Great for holiday travel safety.

Malicious Chrome and Edge extensions collected browsing history, keystrokes and personal data from millions of users before Google and Microsoft removed them.

Google's new Call Reason feature lets Android users mark calls as urgent before dialing, displaying an urgent label to recipients using Phone by Google app.

Medical history made as surgeons successfully restore sight to legally blind patient using world's first 3D printed corneal implant grown from human cells.

Links Exchange ? a Hazardous Business?

Traffic Building