Home
>
Traffic Building
>
Links Exchange ? a Hazardous Business?

Links Exchange ? a Hazardous Business?

So we gather in all the relevant information we can possibly find, and include it in all the right places, taking great care in linking our pages properly, optimise each page in turn with a list of 'keywords' - and making sure that the most relevant keywords are reflected in each pages 'title tags'..

After having done everything we can possibly think of 'at home', - we become aware of the importance of having 'inbound links' from other websites, especially from ones of a similar nature to our own little masterpiece, - how a multitude of other sites referring to our site can ultimately make our site look more important to a search engines 'spider', and therefore gain in stature within the index of the search engine and move closer to the top of the list of results presented.

At this point we'll probably come to the conclusion, that the least time consuming way to achieve these 'inbound links' is by joining one of the many links exchange programs available on the internet, - such as LinkMarket or InfoWizards ? to find other like-minded souls, who are also looking for fresh links into their websites.

These are free to join ? although they promote paid options as well ? and on the whole work well by letting you (and other webmasters) peruse a list of sites that actively engage in one-for-one exchanges of links with their sites. ? You look at the classified listings in their directory, decide which sites you would like to 'partner with', tick a box to apply for an exchange, - which will automatically then be 'proposed' to the other sites owner for them to decide whether to 'partner' with you or not, and if they accept your proposal you'll be notified and asked to put up a link from your site to theirs.

At this point one could easily get carried away thinking: - YES! Recognition at last. And - sadly - it appears that many webmasters ? especially of commercial sites ? factor this into their thinking. Knowing that ? as the proposer ? you must link to them first, they'll either take a very long time to put up a link for your site - (months) ? or simply not bother at all, hoping that you'll forget about it as you're busily chasing after more sites to exchange with.

Well ? you've now been warned ? DO NOT forget about it. Having put your link up to their sites, - give them SOME time ? say a couple of weeks ? to respond.

But - remember: all the time you're waiting, your links to them are likely to be producing benefits for their sites, - and if enough suckers do this, they will - in total ? have many hundreds of inbound links, for which they are not providing any return benefits at all, - thereby gaining much in Page Rank for no loss of their own!

Keep your wits about you. Before proposing or accepting a trade of links visit their site and check if there is a link from their Main Page to wherever they have their out going links. Then visit the links pages ? be sure to keep an eye on the address bar in your browser ? many, many sites are now engaged in the practice of having their links on a different site to the one you're linking to, which again - usually - is an attempt to gain an unfair advantage on you.

One exception would be, where they are engaging in a proper 3 way exchange simply in order for the search-engines not to detect the fact that links are being reciprocated, - which is a good idea as long as both sites on offer are 'proper' sites, - but they should be honest and tell you about this up front! All too often you'll find sites that are nothing but a device for providing 'cheap' return links to the likes of you and me.

Also on the increase are sites that will put up your link pretty smartly, often from a well rated page, but then after a week or two, - having allowed you to verify that your link is where you were told it would be ? guess what? It disappears again. What a surprise!

A possible tell-tale sign for you to beware of, would be sites showing a high Google PR, whilst having a very few outbound links on their links pages. I have seen quite a few sites with PR[6] or more and less than 50 outbound links in their directory!

One must ask hard questions like: Are they really that good, that thousands of sites would be linking to them without a return link?? - or: Is the content that good and original, that it would warrant that high a rating simply for quality reasons, - considering that most sites struggle to achieve PR[3] or PR [4]??

All this having been said, don't be put off, - just keep your wits about you and ask yourself pertinent questions, and ? most importantly: check, check and check again . . The 'smarter' Google gets, - the harder some people will be trying to con you.

- just an afterthought:

Although we are told that the Google search engine increasingly tend to 'discount' ? (for Page Rank purposes) - links that are reciprocated in this way, they should nevertheless be worthwhile for another reason: - they guide the search engine's spider back into your site for another quick scan each time that page is visited, thereby helping any new content added or any changes to your site to be discovered and indexed that much quicker than if left to it's own devices.

Per Dindorp created and maintains a number of popular tourism orientated sites in and about Somerset, - UK including

http://www.bath4u.com/

top rated cleaning service Lake Forest ..

In The News:

NASA's Perseverance rover discovers shiny metallic rock on Mars that could be a meteorite from an ancient asteroid, containing high levels of iron and nickel.

Holiday scams spike during Black Friday and Cyber Monday as criminals exploit your leaked personal data. Learn how to protect yourself from fake stores and phishing.

Commerce Department proposes TP-Link router ban over Chinese security risks. Learn how this potential prohibition could affect your home network and devices.

Hyundai AutoEver America suffered a data breach affecting 2,000 current and former employees, exposing names, Social Security numbers and driver's license information.

Washington court rules automated license plate reader images are public records, even when stored by vendors like Flock Safety, setting precedent for transparency.

Fake airline texts claiming flight cancellations are targeting travelers with convincing scams. Learn how cybercriminals steal personal data and credit card info.

Discover how iOS 26's new Adaptive Power feature automatically extends iPhone battery life by learning your usage patterns and adjusting performance intelligently.

New TikTok malware campaign tricks users into running PowerShell commands that download Aura Stealer, which steals credentials and authentication tokens.

Gaia Family offers fixed upfront pricing for IVF cycles with unlimited embryo transfers and financial protection, partnering with over 100 U.S. fertility clinics.

The Jetsons Act aims to position Pennsylvania as a leader in advanced air mobility by establishing regulations for hybrid ground-air vehicles.

Fake Geek Squad invoice emails are targeting users with convincing charges and urgent phone numbers to steal personal information and money.

Fox News Digital's artificial intelligence newsletter digs into a robot in Russia that faceplanted, George Clooney's alarm and OpenAI's rivalry with the New York Times.

Major data breach at Conduent exposes personal information of 10+ million people. Government contractor hit by cyberattack affecting Medicaid, child support systems.

Texas startup Janta Power raises $5.5M for innovative vertical solar towers that generate 50% more energy than traditional panels while using just one-third the land.

NASA's twin ESCAPADE spacecraft launched aboard Blue Origin's New Glenn rocket Thursday afternoon from Cape Canaveral, beginning their journey to Mars with arrival expected in 2027.

Learn how to set email reminders on iPhone and Android so you never forget to reply again. Simple built-in features help you stay organized and on top of messages.

Discover how Apple's passkeys revolutionize Mac security by replacing vulnerable passwords with biometric authentication and encryption for ultimate protection.

New survey reveals 78% of parents fear AI scams targeting their kids, yet nearly half haven't discussed these threats. Learn why this dangerous gap exists.

Chrome now autofills passport and driver's license info automatically. Google's latest browser update adds official document support with encryption and user control.

Scammers impersonate Department of Veterans Affairs employees claiming veterans owe money, but real VA communications only direct to VA.gov or official channels.

The AltoVolo Sigma hybrid-electric aircraft flies 500 miles at 220 mph while operating 80% quieter than helicopters, featuring safety systems and compact design.

Google search scam alert: fake customer service numbers can give scammers remote control of your phone. Learn how to spot these traps and protect yourself.

Electric vehicles overtake gas cars in total CO2 savings after just two years of driving, with emissions benefits growing over time as power grids get cleaner.

Louvre Museum reportedly used "Louvre" as password for surveillance system during $100M jewel heist. Learn how weak passwords put even famous institutions at risk.

Bipartisan AI jobs bill from Sens. Hawley and Warner would require companies to report AI-related layoffs and hiring to Department of Labor quarterly.

Links Exchange ? a Hazardous Business?

Traffic Building