I have been reading, with great interest, all the online advice about how to optimize a website. We have a financial planning business in Victoria, BC. Like most towns, there are lots of financial planners, investment advisors, insurance agents, brokers, dealers, and Starbuck's locations here. Somehow we needed to find a way to stand out, perhaps by getting our meta-tags in order.
For a time, we were looking fabulous in searches on Google, but our site couldn't be found on Yahoo! Then we got the Yahoo search engine figured out ? but promptly disappeared off of Google. Now I thought this optimizing thing would fix it once and for all.
The strategy made sense. You have your title designed, and it ties in with your meta-tags and content. You have your meta-tags match your content. You think about what content you actually want to have. I spent an hour or three on several of our site's pages optimizing like crazy. Poof!
We were nowhere on Google and now I had successfully torpedoed our site on Yahoo! There were old (really old) dead link pages cropping up in searches for us on Yahoo. The brand spanking new, optimized pages were nowhere to be found. Huh?
Perhaps I needed to wait for the spiders and robots to visit. Day after day I would check. Financial Planning Victoria? Nope. Financial Planner Victoria? Nope. CFP Victoria BC? Nothing.
And then, today, I checked Yahoo and there we were #1 or #2 on Yahoo for all kinds of different search terms! It works!!! We were top ranked for at least three dozen different search terms! Financial Planner Victoria - #1! Retirement Victoria BC - #1! Tax planner Victoria - #1! And so on. I was thrilled.
I sent an email to everybody in the office bragging about it, and then set about creating our e-newsletter which tells clients about our website updates each month. I uploaded the new articles. One was about the wonders of technology. I encountered some weird loading prompts. I checked the website. It was extremely slow in loading. I checked it again. The main page was a dead link this time! I checked again, and while the main page loaded, the navigation bar only loaded partially. Dead link. Slow load. Nothing!
Here I had spent all this time optimizing pages and on the day it works, people will be clicking through to dead links! So I am now leaning out the second storey window, holding the computer by the cords in one hand, whilst finishing this article in the other. Should I drop the computer on the street? Come on! Lemme do it! Please! I'm swinging it around now like a lasso. I think I can hang it up on the telephone wires like an old pair of sneakers!
About The Author
Rick Hoogendoorn is an 'associate' and 'pessimistic optimizer' with Cheri Crause & Associates Inc. in Victoria, BC. Cheri Crause is a certified financial planner in the same town. www.chericrause.com
Wood Dale Chicago prom limo .. Lockport Chicago limo O’HareTraffic exchanges are everywhere. A traffic exchange is a clever... Read More
1. Vary the keywords in your link 'anchor' textUnless you... Read More
Why on earth would anyone want to install a piece... Read More
Five tips to effectively schedule your content.In order to get... Read More
If content is king, then linking is the queen that... Read More
Nowadays, we have created numerous methods so as to bring... Read More
A funny thing happened to me three months ago. I... Read More
Track all sources of traffic generation.John Reese stresses the need... Read More
For all the seeming "intelligence" displayed by its system, Google... Read More
1: Original and Fresh Content Present your visitors content they... Read More
I had an email exchange with an SEO client today... Read More
What good is a website without traffic? A website without... Read More
All of us want to increase traffic to our web... Read More
There are many ways to promote your website for free... Read More
I`ve had people come to me and say "Traffic Exchanges... Read More
Building a successful web site is a process that works... Read More
With all the buzz going on about the importance of... Read More
Even the best websites with the best marketing plans can... Read More
If you are looking for an immediate increase in your... Read More
Everything being equal, more traffic to your website translates into... Read More
Webmasters have so much information available to them on the... Read More
Getting visitors to your web site is not one of... Read More
You get a flash of inspiration and an interesting topic... Read More
How to get FREE traffic and vistors to your website... Read More
In 1993, on a moon lit, warm summer night, I... Read More
Antigo wedding limo ..If content is king, then linking is the queen that... Read More
Winning the traffic exchange game can be done. I was... Read More
Want to Make Free Money on the Internet?One of the... Read More
If you have a link directory on a website, how... Read More
The results of the social bookmarking experiment I have been... Read More
Just imagine ... your website having high PageRank and a... Read More
The number one problem new website owners have is, "How... Read More
The one thing that any new Webmaster hears when searching... Read More
Here are 10 great ways to boost your web traffic:1.... Read More
When you are trying to promote your website, you want... Read More
If you sell products or services, chances are you have... Read More
The keyword marketing guide to a linking strategy that packs... Read More
Do you know that you can promote your home business... Read More
Every home business owner should know that your WEBSITE TRAFFICS... Read More
When you have a website online it is important for... Read More
Qualified traffic is the lifeblood of any web site today,... Read More
There are 1001 ways to drive traffic to your websites.I... Read More
A reciprocal link is when a web site links to... Read More
So what is this all important secret? It can generate... Read More
How many ways can you get free web site traffic?... Read More
IntroductionBanner exchanges allow you - as a website owner -... Read More
What are web site keywords and how do I go... Read More
If you don't create a successful strategy for marketing your... Read More
As a result of search engine changes, linking with other... Read More
There are two types of tools I sometime use to... Read More
Traffic Building |