Power Packed Linking Strategies - Part Three

This is the third in a series of three articles showing you how to find a suitable linking strategy for your website and put it to work for you.

Link strategy number four. The Reciprocal Link

The classic reciprocal link should be the staple diet of your linking campaign. By linking to other sites of similar interest to your visitor you provide a service and in return you get a link back to your site for your trouble. It's a win/win situation.

There are several good software packages that can help you manage your linking campaign and I've listed several in the resource box at the end of this article.

Link strategy number five. The Paid Link.

For larger corporate companies and for people who simply don't want to get involved with exchanging loads of links then it's possible to purchase links.

Why purchase links?

There are several reasons. Firstly if you are putting a lot of time and money into a new site development then you really need good linking power out of the gate. Otherwise you are going to have an expensive site with no traffic.

Purchasing links can give you that jump start required to quickly build a successful site. Try and purchase links from sites related to your site subject. There are several link brokers who can help you find this type of link.

Of course companies who have already built successful internet sites can use their existing real estate to give a leg up to any new start up.

And that's an added benefit of building a successful internet business; similar to high street chain stores you can pass a proportion of your existing power to help a new business development. This is one major reason why some search engine optimisation companies can really work wonders for your site and others struggle to make any impact.

One useful way of using paid links is to temporarily improve your linking power so that you can garner links from other sites of a similar stature. Many sites that have a high page rank will refuse to swap links with a site of a much lower page rank. Artificially enhancing your page rank will allow you to swap links until your site is big enough to stand on its own two feet and compete. Then the paid links can be dispensed with.

The big drawback with the paid text link approach is that they are expensive. A single front page text link from a high page rank site can cost $2,000 per link. So you better have deep pockets if you want to do it this way.

The cost can become very expensive if no page rank updates occur for a while and you have to keep paying for your links until an update happens. Ouch! Then it becomes a serious drain on your marketing budget.

Linking strategy number six. Use your "anchor text" wisely.

If you take anything away at all from this article then you should know this.

Search engines and Google in particular place a high level of importance on the text in your link. It's one of the most powerful and yet most overlooked part of any linking strategy.

Take this text which a customer could use for their link exchange text:

A: Celtic design studio, we produce handmade Celtic rings and jewellery.

And compare with this:

B: Celtic jewellery, Celtic design studio produce handmade Celtic rings and jewellery.

Which would you use?

If you chose example A then you are on the path to search engine wilderness. You are only using half of your linking power that you have available.

If you chose example B then you are well on the way to dominating your market sector!

How can such a simple contextual change make such a huge difference to your linking campaign?

It's to do with your keyword research and the way that the link is presented. Here is how it works:

Taking Google as everybody's favourite example, we know that a link from site A to site B counts as a vote for that site (B), which means that it must be popular. In turn a link from site C which is an industry portal to site B means that it must be even more popular because site C considers it to be so and is already an important site itself.

Next we examine the text in the link itself. In the first example we have "Celtic design studio" as the text displaying in our link. This means that the votes from our two linking sites are saying "this site is a good resource for Celtic design studio".

However in our second example we have "Celtic jewellery" as the link or "anchor text" and so our linking sites are now saying "this site is a good resource for Celtic jewellery"!

Does the penny drop for you?

Now, this is where the keyword research comes into play. If you choose your anchor text unwisely then it could take you forever to play catch up with your competitors. If they have been gaining links for several years then you have a lot of catch up to do. However by choosing an alternative keyword phrase that is not so competitive you can swing the link strategy in your favour.

Suffice to say that only one or two inbound links with your keywords in your anchor text can make you rank right up with the leaders ? that's how powerful it is!

Make sure you incorporate the full power of your linking text into your link exchange strategy.

About The Author

Tony Cooper is the Internet Marketing manager at http://www.keywordmarketing.com Building web sites that achieve tangible and accountable results.

http://www.keywordmarketing.com

Wood Dale Chicago prom limo .. Lockport Chicago limo O’Hare
In The News:

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents
Internet browsers are useful, but they can be dangerous. Clicking on malicious links can direct you to dangerous websites that steal information or infect your device.
Apple's latest iOS update introduces advanced artificial intelligence capabilities, which may be capturing and analyzing sensitive information.
Breach site confirmed 56,904,909 Hot Topic users' data leaked online. Tech expert Kurt “CyberGuy" Knutsson says the company's silence makes matters even worse.
Tech expert Kurt “CyberGuy" Knutsson discusses how an innovative Easy-Way kit turns standard strollers electric, simplifying navigation for parents.
Tech expert Kurt “CyberGuy" Knutsson talks about T-Mobile being hacked in broad cyberattack on global phone and internet companies.
Tech expert Kurt “CyberGuy" Knutsson shows you how to add, customize and manage widgets for quick access to apps and info from your iPhone home screen.
Wrong Google searches can not only compromise your device and personal data. They can also bring law enforcement to your doorstep. Hackers are targeting Google searches.
China's Shanghai Kepler Robotics has developed a new humanoid robot that can carry up to 35 pounds per hand for commercial applications across various industries
Checking your hearing has gotten easier with the new hearing test feature in AirPods Pro 2. You can take reliable hearing tests using your iPhone or iPad.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Kurt "CyberGuy" Knutsson explains how a VPN — virtual private network — works and how running it can slow down the operation of your device.
The WalkON Suit F1, an exoskeleton developed to help people with disabilities, can actually walk over to a person in a wheelchair, solving a major problem.
ClickFix, a new scam targeting computer users, is on the rise in the U.S. The scam prompts its targets to click on a link to fix a problem.
Skydweller is the world's largest unmanned solar-powered aircraft that can stay airborne for weeks, and even months, without refueling.
The U.S. government said it is investigating after People's Republic of China hackers targeted commercial telecommunications service providers in the U.S.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Scammers are using increasingly sophisticated ways to lure unsuspecting victims, and some are impersonating an email help desk or support team.
You can unsend or edit your iMessages with the latest iOS updates. Kurt the CyberGuy explains how you can save yourself some potential embarrassment.
Kurt “CyberGuy" Knutsson says there’s been a rise in cybercriminal services using hacked police and government emails to send subpoenas and data requests to U.S. companies.
Kurt “CyberGuy" Knutsson discusses how Axiom Space and luxury designer Prada are collaborating on NASA's Artemis III spacesuit design.
Voice assistants may cause confusion across devices. Tech expert Kurt “CyberGuy" Knutsson offers some solutions to fix it.
Shameless scammers trick veterans into giving personal info or cash. Tech expert Kurt “CyberGuy" Knutsson explores five common scams.
Tech expert Kurt “CyberGuy" Knutsson helps you honor our heroes with these powerful podcasts, audiobooks and documentaries this Veterans Day.

How To Get Web Site Traffic

Web site traffic is essential to having a thriving online... Read More

Buying Links for Free Traffic - Is it Worth the Price?

The debate rages on forums all over the internet-should one... Read More

Web Site Monitoring Is A Global Necessity

Bill Huang sits down at his computer. As he connects... Read More

How To Generate Targeted Traffic...and Cash In On It.

We all know that generating traffic to your site is... Read More

How to Keep Your Listings From Dropping Out of Sight

As a home business, one of the ways you probably... Read More

Optimizing Your Dead Links!

I have been reading, with great interest, all the online... Read More

The Best Traffic Secret I Ever Learned

If you could get high quality traffic that would grow... Read More

Traffic Generation Tutorials - Article 1 of 10 Bi Weekly Articles

This article will be continually updated with your feedback and... Read More

Getting Free Viral Traffic Using Automated Visitor Referral Systems

Would you like to get unlimited viral traffic to your... Read More

The FREE Web Traffic Explosion Method

Dear Friend,Many people like to listen to all the graphic... Read More

A Beginners Guide to Exchanging Links

Reciprocal linking is an effective, free way to get more... Read More

Use Free Articles To Create High Quality Backlinks Part II

The first part has dealt with introductory elements which could... Read More

How to Build Web Traffic Daily..

How to Build Web Traffic DailyI - Introduction II -... Read More

How To Find Relevant Web Sites For Link Exchanges

If you've been on the internet very long at all,... Read More

131 (Legitimate) Link Building Strategies

In search engine optimization, "off page" factors have become more... Read More

A Million Visitors

Recently I came across a web site with the heading... Read More

Proven Traffic Generating Techniques

What good is a website without traffic? A website without... Read More

The Hidden Traffic Strategy That Skyrockets Your Profits

If you agree that traffic is the true currency of... Read More

John Reeses Top Traffic Secrets!

Track all sources of traffic generation.John Reese stresses the need... Read More

How To Fire Up Your Link Popularity

When I first started out in Internet marketing, reciprocal linking... Read More

The Best Website Traffic Sources

You have to search a lot to find what is... Read More

How To Turning Your Online Visitors Traffic Into Buyers/Customers Traffic?

Overview:Many leading search engines and b2b web sites offering online... Read More

How to Increase Web Site Visitors For Relevant Terms Using Your Less Relevant Listings

Completely by accident and through no effort of my own,... Read More

Free Targeted Internet Traffic

Let others help with your marketing efforts. You can have... Read More

How to Get Targeted Search Engine Traffic Quickly

Here's the "How-To-Do-It Guide" for driving search engine traffic right... Read More

Antigo wedding limo ..